diff --git a/.github/workflows/e2e.yml b/.github/workflows/e2e.yml
index 770692ad3d..a57f4d28aa 100644
--- a/.github/workflows/e2e.yml
+++ b/.github/workflows/e2e.yml
@@ -122,7 +122,7 @@ jobs:
                       "type": "section",
                       "text": {
                         "type": "mrkdwn",
-                        "text": "*Pull request title:* `${{ github.event.pull_request.title }}`"
+                        "text": "*${{ github.ref == 'refs/heads/main' && 'Hey <!channel>,' || 'Hey,' }} E2E tests just failed on:* `${{ github.ref }}`!\n\n*Pull request title:* `${{ github.event.pull_request.title }}`"
                       }
                     },
                     {