diff --git a/app/controllers/users/registrations_controller.rb b/app/controllers/users/registrations_controller.rb
index efafe81..91ac673 100644
--- a/app/controllers/users/registrations_controller.rb
+++ b/app/controllers/users/registrations_controller.rb
@@ -9,6 +9,7 @@ def create
     end
 
     build_resource(sign_up_params)
+    resource.tags = ['linkarooie'].to_json if resource.tags.blank?
     resource.tags = JSON.parse(resource.tags) if resource.tags.is_a?(String)
 
     resource.save
diff --git a/app/models/user.rb b/app/models/user.rb
index 0770283..2a30952 100644
--- a/app/models/user.rb
+++ b/app/models/user.rb
@@ -31,6 +31,7 @@ class User < ApplicationRecord
   after_create :generate_open_graph_image_async, unless: -> { Rails.env.test? }
   before_save :process_avatar, if: :will_save_change_to_avatar?
   before_save :process_banner, if: :will_save_change_to_banner?
+  before_save :ensure_tags_present
 
   serialize :tags, coder: JSON
 
@@ -117,6 +118,10 @@ def ensure_username_presence
     end
   end
 
+  def ensure_tags_present
+    self.tags = ['linkarooie'].to_json if tags.blank?
+  end
+
   def set_default_images
     self.avatar ||= FALLBACK_AVATAR_URL
     self.banner ||= FALLBACK_BANNER_URL