diff --git a/src/email/templating.rs b/src/email/templating.rs
index 1d0141b..9fe10a5 100644
--- a/src/email/templating.rs
+++ b/src/email/templating.rs
@@ -1,19 +1,25 @@
 use crate::http::structs::AybConfigEmail;
-
-const CLI_CONFIRM_TMPL: &str = "To complete your registration, type\n\tayb client confirm {token}";
-const WEB_CONFIRM_TMPL: &str = "To complete your registration, visit\n\t {url}";
+use crate::templating::TemplateString;
 
 pub fn render_confirmation_template(config: &AybConfigEmail, token: &str) -> String {
+    let cli_confirm_tmpl: TemplateString =
+        "To complete your registration, type\n\tayb client confirm {token}"
+            .to_string()
+            .into();
+    let web_confirm_tmpl: TemplateString = "To complete your registration, visit\n\t {url}"
+        .to_string()
+        .into();
+
     if let Some(tmpl_conf) = &config.templates {
         if let Some(confirm_conf) = &tmpl_conf.confirm {
-            return WEB_CONFIRM_TMPL.replace(
-                "{url}",
+            return web_confirm_tmpl.execute(vec![(
+                "url",
                 &confirm_conf
                     .confirmation_url
-                    .replace("{token}", &urlencoding::encode(token)),
-            );
+                    .execute(vec![("token", &urlencoding::encode(token))]),
+            )]);
         }
     }
 
-    CLI_CONFIRM_TMPL.replace("{token}", token)
+    cli_confirm_tmpl.execute(vec![("token", token)])
 }
diff --git a/src/http/structs.rs b/src/http/structs.rs
index f6a35b5..6c206d1 100644
--- a/src/http/structs.rs
+++ b/src/http/structs.rs
@@ -2,6 +2,7 @@ use crate::ayb_db::models::{
     DBType, EntityType, InstantiatedDatabase as PersistedDatabase, InstantiatedDatabase,
     InstantiatedEntity as PersistedEntity,
 };
+use crate::templating::TemplateString;
 use prettytable::{format, Cell, Row, Table};
 use serde::{Deserialize, Serialize};
 
@@ -18,7 +19,7 @@ pub struct AybConfigAuthentication {
 
 #[derive(Clone, Serialize, Deserialize)]
 pub struct AybConfigEmailTemplatesConfirm {
-    pub confirmation_url: String,
+    pub confirmation_url: TemplateString,
 }
 
 #[derive(Clone, Serialize, Deserialize)]
diff --git a/src/lib.rs b/src/lib.rs
index ecc8570..313b69c 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -7,3 +7,4 @@ pub mod email;
 pub mod error;
 pub mod hosted_db;
 pub mod http;
+pub mod templating;
diff --git a/src/templating.rs b/src/templating.rs
new file mode 100644
index 0000000..60598b2
--- /dev/null
+++ b/src/templating.rs
@@ -0,0 +1,98 @@
+use serde::de::{Error, Visitor};
+use serde::{Deserialize, Deserializer, Serialize, Serializer};
+use std::fmt::Formatter;
+
+#[derive(Clone)]
+pub struct TemplateString {
+    string: String,
+}
+
+impl TemplateString {
+    pub fn execute(&self, values: Vec<(&str, &str)>) -> String {
+        let mut string = self.string.clone();
+        values
+            .iter()
+            .for_each(|(k, v)| string = string.replace(&format!("{{{}}}", k), v));
+        string
+    }
+}
+
+impl Serialize for TemplateString {
+    fn serialize<S>(&self, serializer: S) -> Result<S::Ok, S::Error>
+    where
+        S: Serializer,
+    {
+        serializer.serialize_str(&self.string)
+    }
+}
+
+struct TmplStrVisitor;
+
+impl<'de> Visitor<'de> for TmplStrVisitor {
+    type Value = TemplateString;
+
+    fn expecting(&self, formatter: &mut Formatter) -> std::fmt::Result {
+        formatter.write_str("a valid template string")
+    }
+
+    fn visit_string<E>(self, v: String) -> Result<Self::Value, E>
+    where
+        E: Error,
+    {
+        Ok(TemplateString { string: v })
+    }
+
+    fn visit_str<E>(self, v: &str) -> Result<Self::Value, E>
+    where
+        E: Error,
+    {
+        Ok(TemplateString { string: v.into() })
+    }
+}
+
+impl<'de> Deserialize<'de> for TemplateString {
+    fn deserialize<D>(deserializer: D) -> Result<Self, D::Error>
+    where
+        D: Deserializer<'de>,
+    {
+        deserializer.deserialize_str(TmplStrVisitor)
+    }
+}
+
+impl From<String> for TemplateString {
+    fn from(value: String) -> Self {
+        Self { string: value }
+    }
+}
+
+#[cfg(test)]
+mod tests {
+    use crate::templating::TemplateString;
+
+    #[test]
+    fn deserializes_properly() {
+        let str = TemplateString {
+            string: "Hi {name}!".into(),
+        };
+
+        assert_eq!(
+            serde_json::to_string(&str).unwrap(),
+            "\"Hi {name}!\"".to_string()
+        );
+    }
+
+    #[test]
+    fn serializes_properly() {
+        let str: TemplateString = serde_json::from_str("\"Hi {name}!\"").unwrap();
+
+        assert_eq!(str.string, "Hi {name}!".to_string());
+    }
+
+    #[test]
+    fn executes_properly() {
+        let str = TemplateString::from("Hello, {name1} and {name2}!".to_string());
+        let result = str.execute(vec![("name1", "Alice"), ("name2", "Bob")]);
+
+        assert_eq!(result, "Hello, Alice and Bob!".to_string())
+    }
+}