diff --git a/providers/assets.go b/providers/assets.go
index 4312e121c5..081ff2974a 100644
--- a/providers/assets.go
+++ b/providers/assets.go
@@ -19,7 +19,17 @@ func ProcessAssetCandidates(runtime *Runtime, connectRes *pp.ConnectRes, upstrea
 		return []*inventory.Asset{connectRes.Asset}, nil
 	} else {
 		logger.DebugDumpJSON("inventory-resolved", connectRes.Inventory)
-		assetCandidates = connectRes.Inventory.Spec.Assets
+		// We want to apply all root asset labels to the inventory assets. We could also do this
+		// per provider, but we'd have to apply the same logic in all providers.
+		for _, a := range connectRes.Inventory.Spec.Assets {
+			for k, v := range connectRes.Asset.Labels {
+				if a.Labels == nil {
+					a.Labels = map[string]string{}
+				}
+				a.Labels[k] = v
+			}
+			assetCandidates = append(assetCandidates, a)
+		}
 	}
 	log.Debug().Msgf("resolved %d assets", len(assetCandidates))