diff --git a/bedrock/base/templatetags/helpers.py b/bedrock/base/templatetags/helpers.py
index d13e1195f3f..607e63b57c3 100644
--- a/bedrock/base/templatetags/helpers.py
+++ b/bedrock/base/templatetags/helpers.py
@@ -8,6 +8,7 @@
 
 from django.conf import settings
 from django.contrib.staticfiles.storage import staticfiles_storage
+from django.urls import NoReverseMatch
 from django.utils.encoding import smart_str
 
 import jinja2
@@ -60,7 +61,20 @@ def thisyear():
 @library.global_function
 def url(viewname, *args, **kwargs):
     """Helper for Django's ``reverse`` in templates."""
-    return reverse(viewname, args=args, kwargs=kwargs)
+
+    try:
+        # First, look for URLs which only exist in the CMS - these are solely defined
+        # in bedrock/cms/cms_only_urls.py. These URLs are not listed in
+        # the main URLConf because they aren't served by the Django views in
+        # bedrock, but they will/must have matching routes set up in the CMS.
+        return reverse(
+            viewname,
+            urlconf="bedrock.cms.cms_only_urls",
+            args=args,
+            kwargs=kwargs,
+        )
+    except NoReverseMatch:
+        return reverse(viewname, args=args, kwargs=kwargs)
 
 
 @library.filter
diff --git a/bedrock/cms/cms_only_urls.py b/bedrock/cms/cms_only_urls.py
new file mode 100644
index 00000000000..edecdb3a5f4
--- /dev/null
+++ b/bedrock/cms/cms_only_urls.py
@@ -0,0 +1,29 @@
+# This Source Code Form is subject to the terms of the Mozilla Public
+# License, v. 2.0. If a copy of the MPL was not distributed with this
+# file, You can obtain one at https://mozilla.org/MPL/2.0/.
+
+# This module contains named URL paths which only exist in the CMS.
+#
+# They are named so that they can be looked up via our url() jinja
+# helper, even though the actual page exists in the CMS only.
+#
+# These URLs will/must have matching routes set up in the CMS pages
+# else they will lead to a 404 from the CMS.
+#
+# Note that all URL routes defined here should point to the
+# dummy_view function, which never gets called because this
+# urlconf is only use with reverse(), never resolve()
+
+
+# from django.urls import path
+
+
+def dummy_view(*args, **kwargs):
+    # This view will never get called
+    pass
+
+
+urlpatterns = (
+    # pattern is:
+    # path("url/path/here", dummy_view, name="route.name.here")
+)
diff --git a/docs/cms.rst b/docs/cms.rst
index 64b7ffa388c..b6e1e00ea79 100644
--- a/docs/cms.rst
+++ b/docs/cms.rst
@@ -423,6 +423,33 @@ views in the URLconf. It can also be passed to our very handy
 
 For more details, please see the docstring on ``bedrock.cms.decorators.prefer_cms``.
 
+
+Generating URLs for CMS pages in non-CMS templates
+==================================================
+
+Pages in the CMS don't appear in the hard-coded URLConfs in Bedrock. Normally,
+this means there's no way to use `url()` to generate a path to it.
+
+However, if there's a page in the CMS you need to generate a URL for using
+the ``url()`` template tag, `and you know what its path will be`, Bedrock contains
+a solution.
+
+``bedrock.cms.cms_only_urls`` is a special URLConf that only gets loaded during
+the call to the ``url()`` helper. If you expand it with a named route definition
+that matches the path you know will/should exist in the CMS (and most of our
+CMS-backed pages `do` have carefully curated paths), the ``url()`` helper will
+give you a path that points to that page, even though it doesn't really exist
+as a static Django view.
+
+See the example in the ``bedrock.cms.cms_only_urls.py`` file.
+
+.. note::
+  Moving a URL route to ``cms_only_urls.py`` is a natural next step after
+  you've migrated a page to the CMS using the ``@prefer_cms`` decorator
+  and now want to remove the old view without breaking all the calls to
+  `url('some.view')` or `reverse('some.view')`.
+
+
 Images
 ======
 
@@ -502,6 +529,7 @@ By default, the sqlite DB you can download to run bedrock locally is based on th
 Bedrock Dev. To get images from the cloud bucket for dev, run:
 
 .. code-block:: shell
+
   ./manage.py download_media_to_local
 
 This will look at your local DB, find the image files that it says should be