safestring content is being rejected by the editor

[clubfest]

I am storing some content in html and displaying with triple {{{}}} like so
<p id="textArea" class="editable" data-type="wysihtml5" data-placeholder="Enter text" data-emptytext="Click to enter text" data-rows="4">{{{content}}}</p>

If the content is

hello

, the text is displayed below the editor when I edit,

hello

is not part of the original content I am editting.