diff --git a/.env.development.example b/.env.development.example
index 906b7f1..f0cb671 100644
--- a/.env.development.example
+++ b/.env.development.example
@@ -6,5 +6,9 @@ SITE_URL=http://localhost:3000
 # always true in development, set only on prod build
 # PREVIEW_MODE=
 
-# plausible analytics url
+# Plausible analytics url
 PLAUSIBLE_SCRIPT_URL=
+
+# for mirrors, hostname set in Plausible dashboard
+# if not set, defaults to SITE_URL without https://
+PLAUSIBLE_DOMAIN=
diff --git a/.env.production.example b/.env.production.example
index b83fc74..828816e 100644
--- a/.env.production.example
+++ b/.env.production.example
@@ -10,3 +10,7 @@ PREVIEW_MODE=
 
 # plausible analytics url
 PLAUSIBLE_SCRIPT_URL=
+
+# for mirrors, hostname set in Plausible dashboard
+# if not set, defaults to SITE_URL without https://
+PLAUSIBLE_DOMAIN=nemanjamitic.com
\ No newline at end of file
diff --git a/.github/workflows/bash__deploy-nginx.yml b/.github/workflows/bash__deploy-nginx.yml
index ddc0767..c28e547 100644
--- a/.github/workflows/bash__deploy-nginx.yml
+++ b/.github/workflows/bash__deploy-nginx.yml
@@ -2,6 +2,7 @@ name: Deploy Nginx with bash file
 
 on:
   push:
+    # this one is enabled
     branches:
       - 'main'
     tags:
@@ -15,6 +16,8 @@ env:
   SITE_URL: 'https://nemanjamitic.com'
   PLAUSIBLE_SCRIPT_URL: 'https://plausible.arm1.nemanjamitic.com/js/script.js'
   SSH_ALIAS: arm1
+  # can be omitted for main domain, will default to SITE_URL
+  # PLAUSIBLE_DOMAIN: 'nemanjamitic.com'
 
 jobs:
   deploy:
diff --git a/.github/workflows/default__build-push-docker.yml b/.github/workflows/default__build-push-docker.yml
index aa0654a..dad69e4 100644
--- a/.github/workflows/default__build-push-docker.yml
+++ b/.github/workflows/default__build-push-docker.yml
@@ -16,6 +16,7 @@ env:
   SITE_URL_ARM64: 'https://nmc-docker.arm1.nemanjamitic.com'
   SITE_URL_AMD64: 'https://nmc-docker.local.nemanjamitic.com'
   PLAUSIBLE_SCRIPT_URL: 'https://plausible.arm1.nemanjamitic.com/js/script.js'
+  PLAUSIBLE_DOMAIN: 'nemanjamitic.com'
 
 jobs:
   build:
@@ -87,6 +88,7 @@ jobs:
           build-args: |
             "ARG_SITE_URL=${{ env.SITE_URL }}"
             "ARG_PLAUSIBLE_SCRIPT_URL=${{ env.PLAUSIBLE_SCRIPT_URL }}"
+            "ARG_PLAUSIBLE_DOMAIN=${{ env.PLAUSIBLE_DOMAIN }}"
           push: true
           tags: ${{ secrets.DOCKER_USERNAME }}/${{ env.IMAGE_NAME }}:latest
           # disabled metadata step
diff --git a/.github/workflows/default__deploy-nginx.yml b/.github/workflows/default__deploy-nginx.yml
index 4a1465b..e7ff8f0 100644
--- a/.github/workflows/default__deploy-nginx.yml
+++ b/.github/workflows/default__deploy-nginx.yml
@@ -14,6 +14,7 @@ on:
 env:
   SITE_URL: 'https://nemanjamitic.com'
   PLAUSIBLE_SCRIPT_URL: 'https://plausible.arm1.nemanjamitic.com/js/script.js'
+  PLAUSIBLE_DOMAIN: 'nemanjamitic.com'
 
 jobs:
   deploy:
diff --git a/.github/workflows/gh-pages__deploy-astro.yml b/.github/workflows/gh-pages__deploy-astro.yml
index 1312917..7151d79 100644
--- a/.github/workflows/gh-pages__deploy-astro.yml
+++ b/.github/workflows/gh-pages__deploy-astro.yml
@@ -24,6 +24,7 @@ permissions:
 env:
   SITE_URL: 'https://nemanjam.github.io'
   PLAUSIBLE_SCRIPT_URL: 'https://plausible.arm1.nemanjamitic.com/js/script.js'
+  PLAUSIBLE_DOMAIN: 'nemanjamitic.com'
 
 jobs:
   # build with astro action, unusable for monorepo
diff --git a/.github/workflows/gh-pages__deploy-manual.yml b/.github/workflows/gh-pages__deploy-manual.yml
index 416a55a..7247d2d 100644
--- a/.github/workflows/gh-pages__deploy-manual.yml
+++ b/.github/workflows/gh-pages__deploy-manual.yml
@@ -21,6 +21,7 @@ permissions:
 env:
   SITE_URL: 'https://nemanjam.github.io'
   PLAUSIBLE_SCRIPT_URL: 'https://plausible.arm1.nemanjamitic.com/js/script.js'
+  PLAUSIBLE_DOMAIN: 'nemanjamitic.com'
 
 jobs:
   build-manual:
diff --git a/docker-compose.yml b/docker-compose.yml
index cb28779..75a3654 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -13,6 +13,8 @@ services:
         ARG_SITE_URL: 'http://localhost:8080'
         # make separate script with localhost enabled
         ARG_PLAUSIBLE_SCRIPT_URL: 'https://plausible.arm1.nemanjamitic.com/js/script.js'
+        # will trigger analytics
+        ARG_PLAUSIBLE_DOMAIN: 'nemanjamitic.com'
 
     # platform: linux/arm64
     platform: linux/amd64
diff --git a/docker/Dockerfile b/docker/Dockerfile
index f33ca2a..8d623f8 100644
--- a/docker/Dockerfile
+++ b/docker/Dockerfile
@@ -29,6 +29,10 @@ ARG ARG_PLAUSIBLE_SCRIPT_URL
 ENV PLAUSIBLE_SCRIPT_URL=$ARG_PLAUSIBLE_SCRIPT_URL
 RUN echo "PLAUSIBLE_SCRIPT_URL=$PLAUSIBLE_SCRIPT_URL"
 
+ARG ARG_PLAUSIBLE_DOMAIN
+ENV PLAUSIBLE_DOMAIN=$ARG_PLAUSIBLE_DOMAIN
+RUN echo "PLAUSIBLE_DOMAIN=$PLAUSIBLE_DOMAIN"
+
 RUN yarn build
 
 FROM nginx:stable-alpine3.17-slim AS runtime
diff --git a/docs/working-notes/todo3.md b/docs/working-notes/todo3.md
index b567783..6211d04 100644
--- a/docs/working-notes/todo3.md
+++ b/docs/working-notes/todo3.md
@@ -550,5 +550,6 @@ restructure folders, folder name, mdx and images in same folder
 content collections to content layer
 fix plausible for all subdomains
 gallery astro image
+prettyPrintObject in_ dev works after page load, ok
 ------------
 ```
diff --git a/package.json b/package.json
index 6b021bc..16a149c 100644
--- a/package.json
+++ b/package.json
@@ -7,8 +7,8 @@
     "start": "serve ./dist",
     "preview": "astro preview",
     "build": "astro build",
-    "build:nginx": "SITE_URL='https://nemanjamitic.com' PLAUSIBLE_SCRIPT_URL='https://plausible.arm1.nemanjamitic.com/js/script.js' astro build",
-    "build:nginx:local": "SITE_URL='https://blog.local.nemanjamitic.com' PLAUSIBLE_SCRIPT_URL='https://plausible.arm1.nemanjamitic.com/js/script.js' astro build",
+    "build:nginx": "SITE_URL='https://nemanjamitic.com' PLAUSIBLE_SCRIPT_URL='https://plausible.arm1.nemanjamitic.com/js/script.js' PLAUSIBLE_DOMAIN='nemanjamitic.com' astro build",
+    "build:nginx:local": "SITE_URL='https://blog.local.nemanjamitic.com' PLAUSIBLE_SCRIPT_URL='https://plausible.arm1.nemanjamitic.com/js/script.js' PLAUSIBLE_DOMAIN='nemanjamitic.com' astro build",
     "astro": "astro",
     "sync": "astro sync",
     "lint": "eslint --ext .astro,.tsx,.ts,.js,.mdx src",
@@ -19,8 +19,8 @@
     "deploy:nginx:local": "bash scripts/deploy-nginx.sh '~/traefik-proxy/apps/nmc-nginx-with-volume/website' lxc11",
     "deploy:docker": "bash scripts/deploy-docker.sh arm1 '~/traefik-proxy/apps/nmc-docker' nemanjamitic/nemanjam.github.io",
     "deploy:docker:local": "bash scripts/deploy-docker.sh lxc11 '~/traefik-proxy/apps/nmc-docker' nemanjamitic/nemanjam.github.io",
-    "docker:build:push:arm": "docker buildx build -f ./docker/Dockerfile -t nemanjamitic/nemanjam.github.io --build-arg ARG_SITE_URL='https://nmc-docker.arm1.nemanjamitic.com' --build-arg ARG_PLAUSIBLE_SCRIPT_URL='https://plausible.arm1.nemanjamitic.com/js/script.js' --platform linux/arm64 --push .",
-    "docker:build:push:x86": "docker buildx build -f ./docker/Dockerfile -t nemanjamitic/nemanjam.github.io --build-arg ARG_SITE_URL='https://nmc-docker.local.nemanjamitic.com' --build-arg ARG_PLAUSIBLE_SCRIPT_URL='https://plausible.arm1.nemanjamitic.com/js/script.js' --platform linux/amd64 --push .",
+    "docker:build:push:arm": "docker buildx build -f ./docker/Dockerfile -t nemanjamitic/nemanjam.github.io --build-arg ARG_SITE_URL='https://nmc-docker.arm1.nemanjamitic.com' --build-arg ARG_PLAUSIBLE_SCRIPT_URL='https://plausible.arm1.nemanjamitic.com/js/script.js' --build-arg ARG_PLAUSIBLE_DOMAIN='nemanjamitic.com' --platform linux/arm64 --push .",
+    "docker:build:push:x86": "docker buildx build -f ./docker/Dockerfile -t nemanjamitic/nemanjam.github.io --build-arg ARG_SITE_URL='https://nmc-docker.local.nemanjamitic.com' --build-arg ARG_PLAUSIBLE_SCRIPT_URL='https://plausible.arm1.nemanjamitic.com/js/script.js' --build-arg ARG_PLAUSIBLE_DOMAIN='nemanjamitic.com' --platform linux/amd64 --push .",
     "docker:push": "docker push nemanjamitic/nemanjam.github.io",
     "dc:up": "docker compose up --build --force-recreate -d"
   },
diff --git a/src/components/BaseHead.astro b/src/components/BaseHead.astro
index b7bba8b..22b5675 100644
--- a/src/components/BaseHead.astro
+++ b/src/components/BaseHead.astro
@@ -13,10 +13,8 @@ import { filterUndefined } from '@/utils/objects';
 
 import type { Metadata } from '@/types/common';
 
-const { AUTHOR_NAME, PLAUSIBLE_SCRIPT_URL } = CONFIG_CLIENT;
+const { AUTHOR_NAME, PLAUSIBLE_SCRIPT_URL, PLAUSIBLE_DOMAIN } = CONFIG_CLIENT;
 
-// this must be the same for all mirrors
-const PLAUSIBLE_DATA_DOMAIN = 'nemanjamitic.com';
 export interface BaseHeadProps {
   metadata: Metadata;
 }
@@ -109,11 +107,12 @@ const ogImageUrl = new URL(image, url);
     PLAUSIBLE_SCRIPT_URL && (
       <>
         <link rel="preconnect" href={PLAUSIBLE_SCRIPT_URL} />
+        {/* PLAUSIBLE_DOMAIN must be the same for all mirrors */}
         <script
           defer
           type="text/partytown"
-          data-domain={PLAUSIBLE_DATA_DOMAIN}
           src={PLAUSIBLE_SCRIPT_URL}
+          data-domain={PLAUSIBLE_DOMAIN}
         />
       </>
     )
diff --git a/src/config/client.ts b/src/config/client.ts
index 51deccc..72d8f7b 100644
--- a/src/config/client.ts
+++ b/src/config/client.ts
@@ -1,4 +1,4 @@
-import { PLAUSIBLE_SCRIPT_URL, SITE_URL } from 'astro:env/client';
+import { PLAUSIBLE_DOMAIN, PLAUSIBLE_SCRIPT_URL, SITE_URL } from 'astro:env/client';
 
 import { configClientSchema } from '@/schemas/config';
 import { validateData } from '@/utils/validation';
@@ -11,6 +11,7 @@ const configClientData: ConfigClientType = {
   SITE_TITLE: 'Nemanja Mitic',
   SITE_DESCRIPTION: 'I am Nemanja, full stack developer',
   PLAUSIBLE_SCRIPT_URL,
+  PLAUSIBLE_DOMAIN,
   PAGE_SIZE_POST_CARD: 3,
   PAGE_SIZE_POST_CARD_SMALL: 6,
   MORE_POSTS_COUNT: 3,
diff --git a/src/config/process-env.ts b/src/config/process-env.ts
index fba19e9..678d325 100644
--- a/src/config/process-env.ts
+++ b/src/config/process-env.ts
@@ -4,6 +4,7 @@ import { envField } from 'astro/config';
 import dotenv from 'dotenv';
 
 import { nodeEnvValues, processEnvSchema } from '../schemas/config';
+import { getHostnameFromUrl } from '../utils/urls';
 import { validateData } from '../utils/validation';
 
 import type { ProcessEnvType } from '../types/config';
@@ -32,6 +33,7 @@ const processEnvData: ProcessEnvType = {
   PREVIEW_MODE: process.env.PREVIEW_MODE,
   SITE_URL: process.env.SITE_URL,
   PLAUSIBLE_SCRIPT_URL: process.env.PLAUSIBLE_SCRIPT_URL,
+  PLAUSIBLE_DOMAIN: process.env.PLAUSIBLE_DOMAIN,
 };
 
 export const PROCESS_ENV = validateData(processEnvData, processEnvSchema);
@@ -62,5 +64,11 @@ export const envSchema = {
       access: 'public',
       optional: true,
     }),
+    PLAUSIBLE_DOMAIN: envField.string({
+      context: 'client',
+      access: 'public',
+      optional: true,
+      default: getHostnameFromUrl(PROCESS_ENV.SITE_URL),
+    }),
   },
 };
diff --git a/src/schemas/config.ts b/src/schemas/config.ts
index 3fc7290..93f661f 100644
--- a/src/schemas/config.ts
+++ b/src/schemas/config.ts
@@ -6,6 +6,10 @@ export const booleanValues = ['true', 'false', ''] as const;
 export const modeValues = ['light', 'dark'] as const;
 export const themeValues = ['default-light', 'default-dark', 'green-light', 'green-dark'] as const;
 
+const domainSubdomainRegex =
+  /^(?!-)[A-Za-z0-9-]{1,63}(?<!-)(\.(?!-)[A-Za-z0-9-]{1,63}(?<!-))*\.[A-Za-z]{2,}$/;
+
+/** runs after astro:env check in astro.config.ts */
 export const processEnvSchema = z.object({
   NODE_ENV: z.enum(nodeEnvValues),
   PREVIEW_MODE: z
@@ -15,14 +19,27 @@ export const processEnvSchema = z.object({
   // ensure no trailing slash
   SITE_URL: z.string().url().regex(/[^/]$/, 'SITE_URL should not end with a slash "/"'),
   PLAUSIBLE_SCRIPT_URL: z.string().url().or(z.literal('')).optional(),
+  PLAUSIBLE_DOMAIN: z
+    .string()
+    .or(z.enum(['', 'localhost'])) // for types
+    .optional()
+    .refine(
+      // check regex this way
+      (value) =>
+        value === undefined ||
+        value === '' ||
+        value === 'localhost' || // astro:env default
+        domainSubdomainRegex.test(value),
+      (value) => ({ message: `Invalid hostname for PLAUSIBLE_DOMAIN 1: ${value}` })
+    ),
 });
 
 export const configServerSchema = processEnvSchema
-  .omit({ SITE_URL: true, PREVIEW_MODE: true, PLAUSIBLE_SCRIPT_URL: true })
+  .omit({ SITE_URL: true, PREVIEW_MODE: true, PLAUSIBLE_SCRIPT_URL: true, PLAUSIBLE_DOMAIN: true })
   .extend({ PREVIEW_MODE: z.boolean() }); // here its boolean, not 'true' | 'false'
 
 export const configClientSchema = processEnvSchema
-  .pick({ SITE_URL: true, PLAUSIBLE_SCRIPT_URL: true })
+  .pick({ SITE_URL: true, PLAUSIBLE_SCRIPT_URL: true, PLAUSIBLE_DOMAIN: true })
   .merge(
     z.object({
       SITE_TITLE: z.string().min(1),
diff --git a/src/utils/urls.ts b/src/utils/urls.ts
new file mode 100644
index 0000000..17660f4
--- /dev/null
+++ b/src/utils/urls.ts
@@ -0,0 +1 @@
+export const getHostnameFromUrl = (url: string): string => new URL(url).hostname;
diff --git a/src/utils/validation.ts b/src/utils/validation.ts
index 03df918..455e06b 100644
--- a/src/utils/validation.ts
+++ b/src/utils/validation.ts
@@ -1,11 +1,18 @@
 import { z, ZodSchema } from 'zod';
 
+export const zodErrorToString = (error: z.ZodError): string => {
+  return error.errors.map((err: z.ZodIssue) => `${err.path.join('.')}: ${err.message}`).join(', ');
+};
+
 export const validateData = <T extends ZodSchema>(config: z.infer<T>, schema: T): z.infer<T> => {
   const parsedConfig = schema.safeParse(config);
 
   if (!parsedConfig.success) {
-    console.error('Zod validation failed: ', parsedConfig.error.flatten().fieldErrors);
-    throw new Error('Zod validation failed');
+    const zodErrors = zodErrorToString(parsedConfig.error);
+    const errorMessage = `Zod validation failed: , ${zodErrors}`;
+
+    console.error(errorMessage);
+    throw new Error(errorMessage);
   }
 
   const { data: parsedConfigData } = parsedConfig;