diff --git a/.chloggen/rabbitmq-connection-name.yaml b/.chloggen/rabbitmq-connection-name.yaml
new file mode 100644
index 000000000000..f57495292b61
--- /dev/null
+++ b/.chloggen/rabbitmq-connection-name.yaml
@@ -0,0 +1,27 @@
+# Use this changelog template to create an entry for release notes.
+
+# One of 'breaking', 'deprecation', 'new_component', 'enhancement', 'bug_fix'
+change_type: enhancement
+
+# The name of the component, or a single word describing the area of concern, (e.g. filelogreceiver)
+component: rabbitmqexporter
+
+# A brief description of the change.  Surround your text with quotes ("") if it needs to start with a backtick (`).
+note: Allow to configure the name of the AMQP connection in the rabbitmqexporter
+
+# Mandatory: One or more tracking issues related to the change. You can use the PR number here if no issue exists.
+issues: [34681]
+
+# (Optional) One or more lines of additional information to render under the primary note.
+# These lines will be padded with 2 spaces and then inserted directly into the document.
+# Use pipe (|) for multiline entries.
+subtext:
+
+# If your change doesn't affect end users or the exported elements of any package,
+# you should instead start your pull request title with [chore] or use the "Skip Changelog" label.
+# Optional: The change log or logs in which this entry should be included.
+# e.g. '[user]' or '[user, api]'
+# Include 'user' if the change is relevant to end users.
+# Include 'api' if there is a change to a library API.
+# Default: '[user]'
+change_logs: [user]
diff --git a/exporter/rabbitmqexporter/README.md b/exporter/rabbitmqexporter/README.md
index 72c774ffb8d3..147f0eab31d0 100644
--- a/exporter/rabbitmqexporter/README.md
+++ b/exporter/rabbitmqexporter/README.md
@@ -21,35 +21,36 @@ This component expects that exchanges, queues, and bindings already exist - they
 
 The following settings can be configured:
 - `connection`:
-    - `endpoint` (required, ex = amqp://localhost:5672): Endpoint to connect to RabbitMQ
-    - `vhost` (optional): The RabbitMQ [virtual host](https://www.rabbitmq.com/docs/vhosts) to connect to
-    - `auth`:
-      - `plain`: Configuration if using SASL PLAIN authentication
-        - `username` (required): username for authentication
-        - `password`: password for authentication
-    - `tls` (optional): [TLS configuration](https://github.com/open-telemetry/opentelemetry-collector/blob/main/config/configtls/configtls.go#L32)
-  - `routing`:
-    - `routing_key` (default = otlp_spans for traces, otlp_metrics for metrics, otlp_logs for logs): Routing key used to route exported messages to RabbitMQ consumers
-    - `exchange`: Name of the exchange used to route messages. If omitted, the [default exchange](https://www.rabbitmq.com/tutorials/amqp-concepts#exchange-default) is used which routes to a queue with the same as the routing key. Only [direct exchanges](https://www.rabbitmq.com/tutorials/amqp-concepts#exchange-direct) are currently supported. Note that this component does not handle queue creation or binding.
-  - `durable` (default = true): Whether to instruct RabbitMQ to make messages [durable](https://www.rabbitmq.com/docs/queues#durability) by writing to disk
-  - `encoding_extension`: (defaults to OTLP protobuf format): ID of the [encoding extension](https://github.com/open-telemetry/opentelemetry-collector-contrib/tree/main/extension/encoding) to use to marshal data
-  - `retry_on_failure`:
-    - `enabled` (default = false)
+  - `endpoint` (required, ex = amqp://localhost:5672): Endpoint to connect to RabbitMQ
+  - `vhost` (optional): The RabbitMQ [virtual host](https://www.rabbitmq.com/docs/vhosts) to connect to
+  - `auth`:
+    - `plain`: Configuration if using SASL PLAIN authentication
+      - `username` (required): username for authentication
+      - `password`: password for authentication
+  - `tls` (optional): [TLS configuration](https://github.com/open-telemetry/opentelemetry-collector/blob/main/config/configtls/configtls.go#L32)
+  - `name` (optional): The name of the connection, visible in in RabbitMQ management interface
+- `routing`:
+  - `routing_key` (default = otlp_spans for traces, otlp_metrics for metrics, otlp_logs for logs): Routing key used to route exported messages to RabbitMQ consumers
+  - `exchange`: Name of the exchange used to route messages. If omitted, the [default exchange](https://www.rabbitmq.com/tutorials/amqp-concepts#exchange-default) is used which routes to a queue with the same as the routing key. Only [direct exchanges](https://www.rabbitmq.com/tutorials/amqp-concepts#exchange-direct) are currently supported. Note that this component does not handle queue creation or binding.
+- `durable` (default = true): Whether to instruct RabbitMQ to make messages [durable](https://www.rabbitmq.com/docs/queues#durability) by writing to disk
+- `encoding_extension`: (defaults to OTLP protobuf format): ID of the [encoding extension](https://github.com/open-telemetry/opentelemetry-collector-contrib/tree/main/extension/encoding) to use to marshal data
+- `retry_on_failure`:
+  - `enabled` (default = false)
 
 Example config:
 
 ```yaml
 exporters:
   rabbitmq:
-      connection:
-        endpoint: amqp://localhost:5672
-        auth:
-          plain:
-            username: user
-            password: pass
-      encoding_extension: otlp_encoding/rabbitmq
+    connection:
+      endpoint: amqp://localhost:5672
+      auth:
+        plain:
+          username: user
+          password: pass
+    encoding_extension: otlp_encoding/rabbitmq
 
 extensions:
   otlp_encoding/rabbitmq:
     protocol: otlp_json 
-```
\ No newline at end of file
+```
diff --git a/exporter/rabbitmqexporter/config.go b/exporter/rabbitmqexporter/config.go
index f3bd7cdee175..6bc095037caa 100644
--- a/exporter/rabbitmqexporter/config.go
+++ b/exporter/rabbitmqexporter/config.go
@@ -28,6 +28,7 @@ type ConnectionConfig struct {
 	ConnectionTimeout          time.Duration           `mapstructure:"connection_timeout"`
 	Heartbeat                  time.Duration           `mapstructure:"heartbeat"`
 	PublishConfirmationTimeout time.Duration           `mapstructure:"publish_confirmation_timeout"`
+	Name                       string                  `mapstructure:"name"`
 }
 
 type RoutingConfig struct {
diff --git a/exporter/rabbitmqexporter/factory.go b/exporter/rabbitmqexporter/factory.go
index 2c08f98aaf3e..24f8d28f0f8c 100644
--- a/exporter/rabbitmqexporter/factory.go
+++ b/exporter/rabbitmqexporter/factory.go
@@ -28,9 +28,9 @@ const (
 	metricsRoutingKey = "otlp_metrics"
 	logsRoutingKey    = "otlp_logs"
 
-	spansConnectionName   = "otel-collector-spans"
-	metricsConnectionName = "otel-collector-metrics"
-	logsConnectionName    = "otel-collector-logs"
+	defaultSpansConnectionName   = "otel-collector-spans"
+	defaultMetricsConnectionName = "otel-collector-metrics"
+	defaultLogsConnectionName    = "otel-collector-logs"
 )
 
 func NewFactory() exporter.Factory {
@@ -66,7 +66,11 @@ func createTracesExporter(
 	config := cfg.(*Config)
 
 	routingKey := getRoutingKeyOrDefault(config, spansRoutingKey)
-	r := newRabbitmqExporter(config, set.TelemetrySettings, newPublisherFactory(set), newTLSFactory(config), routingKey, spansConnectionName)
+	connectionName := defaultSpansConnectionName
+	if config.Connection.Name != "" {
+		connectionName = config.Connection.Name
+	}
+	r := newRabbitmqExporter(config, set.TelemetrySettings, newPublisherFactory(set), newTLSFactory(config), routingKey, connectionName)
 
 	return exporterhelper.NewTracesExporter(
 		ctx,
@@ -88,7 +92,12 @@ func createMetricsExporter(
 	config := (cfg.(*Config))
 
 	routingKey := getRoutingKeyOrDefault(config, metricsRoutingKey)
-	r := newRabbitmqExporter(config, set.TelemetrySettings, newPublisherFactory(set), newTLSFactory(config), routingKey, metricsConnectionName)
+
+	connectionName := defaultMetricsConnectionName
+	if config.Connection.Name != "" {
+		connectionName = config.Connection.Name
+	}
+	r := newRabbitmqExporter(config, set.TelemetrySettings, newPublisherFactory(set), newTLSFactory(config), routingKey, connectionName)
 
 	return exporterhelper.NewMetricsExporter(
 		ctx,
@@ -110,7 +119,11 @@ func createLogsExporter(
 	config := (cfg.(*Config))
 
 	routingKey := getRoutingKeyOrDefault(config, logsRoutingKey)
-	r := newRabbitmqExporter(config, set.TelemetrySettings, newPublisherFactory(set), newTLSFactory(config), routingKey, logsConnectionName)
+	connectionName := defaultLogsConnectionName
+	if config.Connection.Name != "" {
+		connectionName = config.Connection.Name
+	}
+	r := newRabbitmqExporter(config, set.TelemetrySettings, newPublisherFactory(set), newTLSFactory(config), routingKey, connectionName)
 
 	return exporterhelper.NewLogsExporter(
 		ctx,
diff --git a/exporter/rabbitmqexporter/factory_test.go b/exporter/rabbitmqexporter/factory_test.go
index 41a6cc71ef06..ac2afc326cf3 100644
--- a/exporter/rabbitmqexporter/factory_test.go
+++ b/exporter/rabbitmqexporter/factory_test.go
@@ -47,6 +47,16 @@ func TestCreateLogsExporter(t *testing.T) {
 	assert.NotNil(t, te)
 }
 
+func TestCreateMetricsExporterWithConnectionName(t *testing.T) {
+	factory := NewFactory()
+	cfg := factory.CreateDefaultConfig().(*Config)
+	cfg.Connection.Name = "my-conn-name"
+
+	te, err := factory.CreateMetricsExporter(context.Background(), exportertest.NewNopSettings(), cfg)
+	assert.NoError(t, err)
+	assert.NotNil(t, te)
+}
+
 func TestCreateExporterWithCustomRoutingKey(t *testing.T) {
 	factory := NewFactory()
 	cfg := factory.CreateDefaultConfig().(*Config)
@@ -57,6 +67,16 @@ func TestCreateExporterWithCustomRoutingKey(t *testing.T) {
 	assert.NotNil(t, te)
 }
 
+func TestCreateExporterWithConnectionName(t *testing.T) {
+	factory := NewFactory()
+	cfg := factory.CreateDefaultConfig().(*Config)
+	cfg.Connection.Name = "my-conn-name"
+
+	te, err := factory.CreateLogsExporter(context.Background(), exportertest.NewNopSettings(), cfg)
+	assert.NoError(t, err)
+	assert.NotNil(t, te)
+}
+
 func TestCreateExporterWithTLSSettings(t *testing.T) {
 	factory := NewFactory()
 	cfg := factory.CreateDefaultConfig().(*Config)
@@ -66,3 +86,13 @@ func TestCreateExporterWithTLSSettings(t *testing.T) {
 	assert.NoError(t, err)
 	assert.NotNil(t, te)
 }
+
+func TestCreateTracesExporterWithConnectionName(t *testing.T) {
+	factory := NewFactory()
+	cfg := factory.CreateDefaultConfig().(*Config)
+	cfg.Connection.Name = "my-conn-name"
+
+	te, err := factory.CreateTracesExporter(context.Background(), exportertest.NewNopSettings(), cfg)
+	assert.NoError(t, err)
+	assert.NotNil(t, te)
+}