diff --git a/src/jtag/drivers/angie.c b/src/jtag/drivers/angie.c
index 9cc086599c..b6bde5b3b9 100644
--- a/src/jtag/drivers/angie.c
+++ b/src/jtag/drivers/angie.c
@@ -257,7 +257,7 @@ static int angie_usb_open(struct angie *device)
 	const uint16_t vids[] = {ANGIE_VID, ANGIE_VID, ANGIE_VID, ANGIE_VID, 0};
 	const uint16_t pids[] = {ANGIE_PID, ANGIE_PID_2, ANGIE_PID_3, ANGIE_PID_4, 0};
 
-	int ret = jtag_libusb_open(vids, pids, &usb_device_handle, NULL);
+	int ret = jtag_libusb_open(vids, pids, NULL, &usb_device_handle, NULL);
 
 	if (ret != ERROR_OK)
 		return ret;
diff --git a/src/jtag/drivers/arm-jtag-ew.c b/src/jtag/drivers/arm-jtag-ew.c
index a372720849..eada67f45c 100644
--- a/src/jtag/drivers/arm-jtag-ew.c
+++ b/src/jtag/drivers/arm-jtag-ew.c
@@ -677,7 +677,7 @@ static struct armjtagew *armjtagew_usb_open(void)
 	const uint16_t pids[] = { USB_PID, 0 };
 	struct libusb_device_handle *dev;
 
-	if (jtag_libusb_open(vids, pids, &dev, NULL) != ERROR_OK)
+	if (jtag_libusb_open(vids, pids, NULL, &dev, NULL) != ERROR_OK)
 		return NULL;
 
 	struct armjtagew *result = malloc(sizeof(struct armjtagew));
diff --git a/src/jtag/drivers/esp_usb_jtag.c b/src/jtag/drivers/esp_usb_jtag.c
index 2ed0f58fd1..9504059543 100644
--- a/src/jtag/drivers/esp_usb_jtag.c
+++ b/src/jtag/drivers/esp_usb_jtag.c
@@ -487,7 +487,7 @@ static int esp_usb_jtag_init(void)
 	bitq_interface->in_rdy = esp_usb_jtag_in_rdy;
 	bitq_interface->in = esp_usb_jtag_in;
 
-	int r = jtag_libusb_open(vids, pids, &priv->usb_device, NULL);
+	int r = jtag_libusb_open(vids, pids, NULL, &priv->usb_device, NULL);
 	if (r != ERROR_OK) {
 		LOG_ERROR("esp_usb_jtag: could not find or open device!");
 		goto out;
diff --git a/src/jtag/drivers/ft232r.c b/src/jtag/drivers/ft232r.c
index c2ec78ad88..2d9d9ef34d 100644
--- a/src/jtag/drivers/ft232r.c
+++ b/src/jtag/drivers/ft232r.c
@@ -246,7 +246,7 @@ static int ft232r_init(void)
 {
 	uint16_t avids[] = {ft232r_vid, 0};
 	uint16_t apids[] = {ft232r_pid, 0};
-	if (jtag_libusb_open(avids, apids, &adapter, NULL)) {
+	if (jtag_libusb_open(avids, apids, NULL, &adapter, NULL)) {
 		const char *ft232r_serial_desc = adapter_get_required_serial();
 		LOG_ERROR("ft232r not found: vid=%04x, pid=%04x, serial=%s\n",
 			ft232r_vid, ft232r_pid, (!ft232r_serial_desc) ? "[any]" : ft232r_serial_desc);
diff --git a/src/jtag/drivers/kitprog.c b/src/jtag/drivers/kitprog.c
index b953218b85..e126a9c22b 100644
--- a/src/jtag/drivers/kitprog.c
+++ b/src/jtag/drivers/kitprog.c
@@ -275,7 +275,7 @@ static int kitprog_usb_open(void)
 	const uint16_t vids[] = { VID, 0 };
 	const uint16_t pids[] = { PID, 0 };
 
-	if (jtag_libusb_open(vids, pids, &kitprog_handle->usb_handle, NULL) != ERROR_OK) {
+	if (jtag_libusb_open(vids, pids, NULL, &kitprog_handle->usb_handle, NULL) != ERROR_OK) {
 		LOG_ERROR("Failed to open or find the device");
 		return ERROR_FAIL;
 	}
diff --git a/src/jtag/drivers/libusb_helper.c b/src/jtag/drivers/libusb_helper.c
index c77fe78c28..9d788ee394 100644
--- a/src/jtag/drivers/libusb_helper.c
+++ b/src/jtag/drivers/libusb_helper.c
@@ -146,12 +146,13 @@ static bool jtag_libusb_match_serial(struct libusb_device_handle *device,
 }
 
 int jtag_libusb_open(const uint16_t vids[], const uint16_t pids[],
-		struct libusb_device_handle **out,
+		const char *product, struct libusb_device_handle **out,
 		adapter_get_alternate_serial_fn adapter_get_alternate_serial)
 {
 	int cnt, idx, err_code;
 	int retval = ERROR_FAIL;
 	bool serial_mismatch = false;
+	bool product_mismatch = false;
 	struct libusb_device_handle *libusb_handle = NULL;
 	const char *serial = adapter_get_required_serial();
 
@@ -188,10 +189,18 @@ int jtag_libusb_open(const uint16_t vids[], const uint16_t pids[],
 			continue;
 		}
 
+		if (product &&
+				!string_descriptor_equal(libusb_handle, dev_desc.iProduct, product)) {
+			product_mismatch = true;
+			libusb_close(libusb_handle);
+			continue;
+		}
+
 		/* Success. */
 		*out = libusb_handle;
 		retval = ERROR_OK;
 		serial_mismatch = false;
+		product_mismatch = false;
 		break;
 	}
 	if (cnt >= 0)
@@ -200,6 +209,9 @@ int jtag_libusb_open(const uint16_t vids[], const uint16_t pids[],
 	if (serial_mismatch)
 		LOG_INFO("No device matches the serial string");
 
+	if (product_mismatch)
+		LOG_INFO("No device matches the product string");
+
 	if (retval != ERROR_OK)
 		libusb_exit(jtag_libusb_context);
 
diff --git a/src/jtag/drivers/libusb_helper.h b/src/jtag/drivers/libusb_helper.h
index 75f133519a..09309b40c2 100644
--- a/src/jtag/drivers/libusb_helper.h
+++ b/src/jtag/drivers/libusb_helper.h
@@ -33,7 +33,7 @@ typedef char * (*adapter_get_alternate_serial_fn)(struct libusb_device_handle *d
 bool jtag_libusb_match_ids(struct libusb_device_descriptor *dev_desc,
 		const uint16_t vids[], const uint16_t pids[]);
 int jtag_libusb_open(const uint16_t vids[], const uint16_t pids[],
-		struct libusb_device_handle **out,
+		const char *product, struct libusb_device_handle **out,
 		adapter_get_alternate_serial_fn adapter_get_alternate_serial);
 void jtag_libusb_close(struct libusb_device_handle *dev);
 int jtag_libusb_control_transfer(struct libusb_device_handle *dev,
diff --git a/src/jtag/drivers/opendous.c b/src/jtag/drivers/opendous.c
index 2e1d648147..4d9fd998a7 100644
--- a/src/jtag/drivers/opendous.c
+++ b/src/jtag/drivers/opendous.c
@@ -695,7 +695,7 @@ struct opendous_jtag *opendous_usb_open(void)
 	struct opendous_jtag *result;
 
 	struct libusb_device_handle *devh;
-	if (jtag_libusb_open(opendous_probe->VID, opendous_probe->PID, &devh, NULL) != ERROR_OK)
+	if (jtag_libusb_open(opendous_probe->VID, opendous_probe->PID, NULL, &devh, NULL) != ERROR_OK)
 		return NULL;
 
 	jtag_libusb_set_configuration(devh, 0);
diff --git a/src/jtag/drivers/openjtag.c b/src/jtag/drivers/openjtag.c
index fe3a8ff7f9..dca27b0a64 100644
--- a/src/jtag/drivers/openjtag.c
+++ b/src/jtag/drivers/openjtag.c
@@ -438,7 +438,7 @@ static int openjtag_init_cy7c65215(void)
 	int ret;
 
 	usbh = NULL;
-	ret = jtag_libusb_open(cy7c65215_vids, cy7c65215_pids, &usbh, NULL);
+	ret = jtag_libusb_open(cy7c65215_vids, cy7c65215_pids, NULL, &usbh, NULL);
 	if (ret != ERROR_OK) {
 		LOG_ERROR("unable to open cy7c65215 device");
 		goto err;
diff --git a/src/jtag/drivers/osbdm.c b/src/jtag/drivers/osbdm.c
index d8fe7135e7..84f2fd66a0 100644
--- a/src/jtag/drivers/osbdm.c
+++ b/src/jtag/drivers/osbdm.c
@@ -363,7 +363,7 @@ static int osbdm_flush(struct osbdm *osbdm, struct queue *queue)
 static int osbdm_open(struct osbdm *osbdm)
 {
 	(void)memset(osbdm, 0, sizeof(*osbdm));
-	if (jtag_libusb_open(osbdm_vid, osbdm_pid, &osbdm->devh, NULL) != ERROR_OK)
+	if (jtag_libusb_open(osbdm_vid, osbdm_pid, NULL, &osbdm->devh, NULL) != ERROR_OK)
 		return ERROR_FAIL;
 
 	if (libusb_claim_interface(osbdm->devh, 0) != ERROR_OK)
diff --git a/src/jtag/drivers/rlink.c b/src/jtag/drivers/rlink.c
index 65f7494bd9..a28e76e013 100644
--- a/src/jtag/drivers/rlink.c
+++ b/src/jtag/drivers/rlink.c
@@ -1448,7 +1448,7 @@ static int rlink_init(void)
 
 	const uint16_t vids[] = { USB_IDVENDOR, 0 };
 	const uint16_t pids[] = { USB_IDPRODUCT, 0 };
-	if (jtag_libusb_open(vids, pids, &hdev, NULL) != ERROR_OK)
+	if (jtag_libusb_open(vids, pids, NULL, &hdev, NULL) != ERROR_OK)
 		return ERROR_FAIL;
 
 	struct libusb_device_descriptor descriptor;
diff --git a/src/jtag/drivers/stlink_usb.c b/src/jtag/drivers/stlink_usb.c
index c5326a206a..b14fbf1f38 100644
--- a/src/jtag/drivers/stlink_usb.c
+++ b/src/jtag/drivers/stlink_usb.c
@@ -3406,7 +3406,7 @@ static int stlink_usb_usb_open(void *handle, struct hl_interface_param_s *param)
 	  in order to become operational.
 	 */
 	do {
-		if (jtag_libusb_open(param->vid, param->pid,
+		if (jtag_libusb_open(param->vid, param->pid, NULL,
 				&h->usb_backend_priv.fd, stlink_usb_get_alternate_serial) != ERROR_OK) {
 			LOG_ERROR("open failed");
 			return ERROR_FAIL;
diff --git a/src/jtag/drivers/ti_icdi_usb.c b/src/jtag/drivers/ti_icdi_usb.c
index 3e36218738..4260e2d39d 100644
--- a/src/jtag/drivers/ti_icdi_usb.c
+++ b/src/jtag/drivers/ti_icdi_usb.c
@@ -675,7 +675,7 @@ static int icdi_usb_open(struct hl_interface_param_s *param, void **fd)
 
 	/* TI (Stellaris) ICDI provides its serial number in the USB descriptor;
 	   no need to provide a callback here. */
-	jtag_libusb_open(param->vid, param->pid, &h->usb_dev, NULL);
+	jtag_libusb_open(param->vid, param->pid, NULL, &h->usb_dev, NULL);
 
 	if (!h->usb_dev) {
 		LOG_ERROR("open failed");
diff --git a/src/jtag/drivers/usb_blaster/ublast2_access_libusb.c b/src/jtag/drivers/usb_blaster/ublast2_access_libusb.c
index f5e0026a7b..de0d2d8472 100644
--- a/src/jtag/drivers/usb_blaster/ublast2_access_libusb.c
+++ b/src/jtag/drivers/usb_blaster/ublast2_access_libusb.c
@@ -202,7 +202,7 @@ static int ublast2_libusb_init(struct ublast_lowlevel *low)
 	bool renumeration = false;
 	int ret;
 
-	if (jtag_libusb_open(vids, pids, &temp, NULL) == ERROR_OK) {
+	if (jtag_libusb_open(vids, pids, NULL, &temp, NULL) == ERROR_OK) {
 		LOG_INFO("Altera USB-Blaster II (uninitialized) found");
 		LOG_INFO("Loading firmware...");
 		ret = load_usb_blaster_firmware(temp, low);
@@ -216,13 +216,13 @@ static int ublast2_libusb_init(struct ublast_lowlevel *low)
 	const uint16_t pids_renum[] = { low->ublast_pid, 0 };
 
 	if (renumeration == false) {
-		if (jtag_libusb_open(vids_renum, pids_renum, &low->libusb_dev, NULL) != ERROR_OK) {
+		if (jtag_libusb_open(vids_renum, pids_renum, NULL, &low->libusb_dev, NULL) != ERROR_OK) {
 			LOG_ERROR("Altera USB-Blaster II not found");
 			return ERROR_FAIL;
 		}
 	} else {
 		int retry = 10;
-		while (jtag_libusb_open(vids_renum, pids_renum, &low->libusb_dev, NULL) != ERROR_OK && retry--) {
+		while (jtag_libusb_open(vids_renum, pids_renum, NULL, &low->libusb_dev, NULL) != ERROR_OK && retry--) {
 			usleep(1000000);
 			LOG_INFO("Waiting for reenumerate...");
 		}
diff --git a/src/jtag/drivers/usbprog.c b/src/jtag/drivers/usbprog.c
index 5d41656b4f..aa655ed7e6 100644
--- a/src/jtag/drivers/usbprog.c
+++ b/src/jtag/drivers/usbprog.c
@@ -341,7 +341,7 @@ struct usbprog_jtag *usbprog_jtag_open(void)
 	const uint16_t pids[] = { PID, 0 };
 	struct libusb_device_handle *dev;
 
-	if (jtag_libusb_open(vids, pids, &dev, NULL) != ERROR_OK)
+	if (jtag_libusb_open(vids, pids, NULL, &dev, NULL) != ERROR_OK)
 		return NULL;
 
 	struct usbprog_jtag *tmp = malloc(sizeof(struct usbprog_jtag));