diff --git a/Dockerfile b/Dockerfile
index defb64c8586..6ce9a7dfa38 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -20,7 +20,7 @@ RUN go mod vendor
 RUN go mod tidy
 ARG TEST="true"
 RUN if [ "$TEST" != "false" ]; then ./validate.sh ; fi
-RUN go build -mod=vendor .
+RUN go build -mod=vendor -ldflags "-X github.com/prebid/prebid-server/version.Ver=`git describe --tags | sed 's/^v//'` -X github.com/prebid/prebid-server/version.Rev=`git rev-parse HEAD`" .
 
 FROM ubuntu:18.04 AS release
 LABEL maintainer="hans.hjort@xandr.com" 
diff --git a/endpoints/version.go b/endpoints/version.go
index d3cda6b6e3c..514791e20b8 100644
--- a/endpoints/version.go
+++ b/endpoints/version.go
@@ -8,18 +8,23 @@ import (
 )
 
 type versionModel struct {
+	Version  string `json:"version"`
 	Revision string `json:"revision"`
 }
 
-// NewVersionEndpoint returns the latest commit sha1 from which the binary was built
-func NewVersionEndpoint(version string) http.HandlerFunc {
+// NewVersionEndpoint returns the latest git tag as the version and commit hash as the revision from which the binary was built
+func NewVersionEndpoint(version string, revision string) http.HandlerFunc {
 	if version == "" {
 		version = "not-set"
 	}
+	if revision == "" {
+		revision = "not-set"
+	}
 
 	return func(w http.ResponseWriter, _ *http.Request) {
 		jsonOutput, err := json.Marshal(versionModel{
-			Revision: version,
+			Version:  version,
+			Revision: revision,
 		})
 		if err != nil {
 			glog.Errorf("/version Critical error when trying to marshal versionModel: %v", err)
diff --git a/endpoints/version_test.go b/endpoints/version_test.go
index 1d21a89f841..ecddf532e8f 100644
--- a/endpoints/version_test.go
+++ b/endpoints/version_test.go
@@ -11,17 +11,18 @@ import (
 func TestVersion(t *testing.T) {
 	// Setup:
 	var testCases = []struct {
-		input    string
+		version  string
+		revision string
 		expected string
 	}{
-		{"", `{"revision": "not-set"}`},
-		{"abc", `{"revision": "abc"}`},
-		{"d6cd1e2bd19e03a81132a23b2025920577f84e37", `{"revision": "d6cd1e2bd19e03a81132a23b2025920577f84e37"}`},
+		{"", "", `{"version":"not-set","revision":"not-set"}`},
+		{"abc", "def", `{"version":"abc","revision"	:"def"}`},
+		{"1.2.3", "d6cd1e2bd19e03a81132a23b2025920577f84e37", `{"version":"1.2.3","revision":"d6cd1e2bd19e03a81132a23b2025920577f84e37"}`},
 	}
 
 	for _, tc := range testCases {
 
-		handler := NewVersionEndpoint(tc.input)
+		handler := NewVersionEndpoint(tc.version, tc.revision)
 		w := httptest.NewRecorder()
 
 		// Execute:
@@ -29,7 +30,11 @@ func TestVersion(t *testing.T) {
 
 		// Verify:
 		var result, expected versionModel
-		err := json.NewDecoder(w.Body).Decode(&result)
+		responseBodyBytes, err := ioutil.ReadAll(w.Body)
+		if err != nil {
+			t.Errorf("Error reading response body bytes: %s", err)
+		}
+		err = json.Unmarshal(responseBodyBytes, &result)
 		if err != nil {
 			t.Errorf("Bad response body. Expected: %s, got an error %s", tc.expected, err)
 		}
@@ -40,7 +45,6 @@ func TestVersion(t *testing.T) {
 		}
 
 		if !reflect.DeepEqual(expected, result) {
-			responseBodyBytes, _ := ioutil.ReadAll(w.Body)
 			responseBodyString := string(responseBodyBytes)
 			t.Errorf("Bad response body. Expected: %s, got %s", tc.expected, responseBodyString)
 		}
diff --git a/exchange/bidder.go b/exchange/bidder.go
index 895cff936bd..28be854c264 100644
--- a/exchange/bidder.go
+++ b/exchange/bidder.go
@@ -15,6 +15,7 @@ import (
 	"github.com/golang/glog"
 	"github.com/prebid/prebid-server/config/util"
 	"github.com/prebid/prebid-server/currency"
+	"github.com/prebid/prebid-server/version"
 
 	nativeRequests "github.com/mxmCherry/openrtb/v15/native1/request"
 	nativeResponse "github.com/mxmCherry/openrtb/v15/native1/response"
@@ -138,17 +139,17 @@ func (bidder *bidderAdapter) requestBid(ctx context.Context, request *openrtb2.B
 		}
 		return nil, errs
 	}
+	xPrebidHeader := buildXPrebidHeader(request, version.Ver)
 
-	if reqInfo.GlobalPrivacyControlHeader == "1" {
-		for i := 0; i < len(reqData); i++ {
-			if reqData[i].Headers != nil {
-				reqHeader := reqData[i].Headers.Clone()
-				reqHeader.Add("Sec-GPC", reqInfo.GlobalPrivacyControlHeader)
-				reqData[i].Headers = reqHeader
-			} else {
-				reqData[i].Headers = http.Header{}
-				reqData[i].Headers.Add("Sec-GPC", reqInfo.GlobalPrivacyControlHeader)
-			}
+	for i := 0; i < len(reqData); i++ {
+		if reqData[i].Headers != nil {
+			reqData[i].Headers = reqData[i].Headers.Clone()
+		} else {
+			reqData[i].Headers = http.Header{}
+		}
+		reqData[i].Headers.Add("X-Prebid", xPrebidHeader)
+		if reqInfo.GlobalPrivacyControlHeader == "1" {
+			reqData[i].Headers.Add("Sec-GPC", reqInfo.GlobalPrivacyControlHeader)
 		}
 	}
 
diff --git a/exchange/bidder_test.go b/exchange/bidder_test.go
index a31a195c512..1591d353bb0 100644
--- a/exchange/bidder_test.go
+++ b/exchange/bidder_test.go
@@ -26,6 +26,7 @@ import (
 	"github.com/prebid/prebid-server/metrics"
 	metricsConfig "github.com/prebid/prebid-server/metrics/config"
 	"github.com/prebid/prebid-server/openrtb_ext"
+	"github.com/prebid/prebid-server/version"
 	"github.com/stretchr/testify/assert"
 	"github.com/stretchr/testify/mock"
 )
@@ -145,6 +146,12 @@ func TestRequestBidRemovesSensitiveHeaders(t *testing.T) {
 	server := httptest.NewServer(mockHandler(200, "getBody", "responseJson"))
 	defer server.Close()
 
+	oldVer := version.Ver
+	version.Ver = "test-version"
+	defer func() {
+		version.Ver = oldVer
+	}()
+
 	requestHeaders := http.Header{}
 	requestHeaders.Add("Content-Type", "application/json")
 	requestHeaders.Add("Authorization", "anySecret")
@@ -173,7 +180,7 @@ func TestRequestBidRemovesSensitiveHeaders(t *testing.T) {
 		{
 			Uri:            server.URL,
 			RequestBody:    "requestJson",
-			RequestHeaders: map[string][]string{"Content-Type": {"application/json"}},
+			RequestHeaders: map[string][]string{"Content-Type": {"application/json"}, "X-Prebid": {"pbs-go/test-version"}},
 			ResponseBody:   "responseJson",
 			Status:         200,
 		},
@@ -214,7 +221,7 @@ func TestSetGPCHeader(t *testing.T) {
 		{
 			Uri:            server.URL,
 			RequestBody:    "requestJson",
-			RequestHeaders: map[string][]string{"Content-Type": {"application/json"}, "Sec-Gpc": {"1"}},
+			RequestHeaders: map[string][]string{"Content-Type": {"application/json"}, "X-Prebid": {"pbs-go/unknown"}, "Sec-Gpc": {"1"}},
 			ResponseBody:   "responseJson",
 			Status:         200,
 		},
@@ -252,7 +259,7 @@ func TestSetGPCHeaderNil(t *testing.T) {
 		{
 			Uri:            server.URL,
 			RequestBody:    "requestJson",
-			RequestHeaders: map[string][]string{"Sec-Gpc": {"1"}},
+			RequestHeaders: map[string][]string{"X-Prebid": {"pbs-go/unknown"}, "Sec-Gpc": {"1"}},
 			ResponseBody:   "responseJson",
 			Status:         200,
 		},
diff --git a/exchange/utils.go b/exchange/utils.go
index f33f1b9199c..1277cffd85f 100644
--- a/exchange/utils.go
+++ b/exchange/utils.go
@@ -5,6 +5,7 @@ import (
 	"encoding/json"
 	"fmt"
 	"math/rand"
+	"strings"
 
 	"github.com/mxmCherry/openrtb/v15/openrtb2"
 	"github.com/prebid/go-gdpr/vendorconsent"
@@ -700,3 +701,39 @@ func getExtBidAdjustmentFactors(requestExt *openrtb_ext.ExtRequest) map[string]f
 	}
 	return bidAdjustmentFactors
 }
+
+func buildXPrebidHeader(bidRequest *openrtb2.BidRequest, version string) string {
+	req := &openrtb_ext.RequestWrapper{BidRequest: bidRequest}
+
+	sb := &strings.Builder{}
+	writeNameVersionRecord(sb, "pbs-go", version)
+
+	if reqExt, err := req.GetRequestExt(); err == nil && reqExt != nil {
+		if prebidExt := reqExt.GetPrebid(); prebidExt != nil {
+			if channel := prebidExt.Channel; channel != nil {
+				writeNameVersionRecord(sb, channel.Name, channel.Version)
+			}
+		}
+	}
+	if appExt, err := req.GetAppExt(); err == nil && appExt != nil {
+		if prebidExt := appExt.GetPrebid(); prebidExt != nil {
+			writeNameVersionRecord(sb, prebidExt.Source, prebidExt.Version)
+		}
+	}
+	return sb.String()
+}
+
+func writeNameVersionRecord(sb *strings.Builder, name, version string) {
+	if name == "" {
+		return
+	}
+	if version == "" {
+		version = "unknown"
+	}
+	if sb.Len() != 0 {
+		sb.WriteString(",")
+	}
+	sb.WriteString(name)
+	sb.WriteString("/")
+	sb.WriteString(version)
+}
diff --git a/exchange/utils_test.go b/exchange/utils_test.go
index 81b0b9bd3c0..6ce4b28ac33 100644
--- a/exchange/utils_test.go
+++ b/exchange/utils_test.go
@@ -2228,3 +2228,117 @@ func TestRemoveUnpermissionedEidsEmptyValidations(t *testing.T) {
 		assert.Equal(t, &requestExpected, test.request, test.description+":request")
 	}
 }
+
+func TestBuildXPrebidHeader(t *testing.T) {
+	testCases := []struct {
+		description   string
+		version       string
+		requestExt    *openrtb_ext.ExtRequest
+		requestAppExt *openrtb_ext.ExtApp
+		result        string
+	}{
+		{
+			description: "No versions",
+			version:     "",
+			result:      "pbs-go/unknown",
+		},
+		{
+			description: "pbs",
+			version:     "test-version",
+			result:      "pbs-go/test-version",
+		},
+		{
+			description: "prebid.js",
+			version:     "test-version",
+			requestExt: &openrtb_ext.ExtRequest{
+				Prebid: openrtb_ext.ExtRequestPrebid{
+					Channel: &openrtb_ext.ExtRequestPrebidChannel{
+						Name:    "pbjs",
+						Version: "test-pbjs-version",
+					},
+				},
+			},
+			result: "pbs-go/test-version,pbjs/test-pbjs-version",
+		},
+		{
+			description: "unknown prebid.js",
+			version:     "test-version",
+			requestExt: &openrtb_ext.ExtRequest{
+				Prebid: openrtb_ext.ExtRequestPrebid{
+					Channel: &openrtb_ext.ExtRequestPrebidChannel{
+						Name: "pbjs",
+					},
+				},
+			},
+			result: "pbs-go/test-version,pbjs/unknown",
+		},
+		{
+			description: "channel without a name",
+			version:     "test-version",
+			requestExt: &openrtb_ext.ExtRequest{
+				Prebid: openrtb_ext.ExtRequestPrebid{
+					Channel: &openrtb_ext.ExtRequestPrebidChannel{
+						Version: "test-version",
+					},
+				},
+			},
+			result: "pbs-go/test-version",
+		},
+		{
+			description: "prebid-mobile",
+			version:     "test-version",
+			requestAppExt: &openrtb_ext.ExtApp{
+				Prebid: openrtb_ext.ExtAppPrebid{
+					Source:  "prebid-mobile",
+					Version: "test-prebid-mobile-version",
+				},
+			},
+			result: "pbs-go/test-version,prebid-mobile/test-prebid-mobile-version",
+		},
+		{
+			description: "app ext without a source",
+			version:     "test-version",
+			requestAppExt: &openrtb_ext.ExtApp{
+				Prebid: openrtb_ext.ExtAppPrebid{
+					Version: "test-version",
+				},
+			},
+			result: "pbs-go/test-version",
+		},
+		{
+			description: "Version found in both req.Ext and req.App.Ext",
+			version:     "test-version",
+			requestExt: &openrtb_ext.ExtRequest{
+				Prebid: openrtb_ext.ExtRequestPrebid{
+					Channel: &openrtb_ext.ExtRequestPrebidChannel{
+						Name:    "pbjs",
+						Version: "test-pbjs-version",
+					},
+				},
+			},
+			requestAppExt: &openrtb_ext.ExtApp{
+				Prebid: openrtb_ext.ExtAppPrebid{
+					Source:  "prebid-mobile",
+					Version: "test-prebid-mobile-version",
+				},
+			},
+			result: "pbs-go/test-version,pbjs/test-pbjs-version,prebid-mobile/test-prebid-mobile-version",
+		},
+	}
+
+	for _, test := range testCases {
+		req := &openrtb2.BidRequest{}
+		if test.requestExt != nil {
+			reqExt, err := json.Marshal(test.requestExt)
+			assert.NoError(t, err, test.description+":err marshalling reqExt")
+			req.Ext = reqExt
+		}
+		if test.requestAppExt != nil {
+			reqAppExt, err := json.Marshal(test.requestAppExt)
+			assert.NoError(t, err, test.description+":err marshalling reqAppExt")
+			req.App = &openrtb2.App{Ext: reqAppExt}
+		}
+		result := buildXPrebidHeader(req, test.version)
+		assert.Equal(t, test.result, result, test.description+":result")
+	}
+}
diff --git a/main.go b/main.go
index 5c5a2a462e0..6087c3d69dd 100644
--- a/main.go
+++ b/main.go
@@ -17,14 +17,6 @@ import (
 	"github.com/spf13/viper"
 )
 
-// Rev holds binary revision string
-// Set manually at build time using:
-//    go build -ldflags "-X main.Rev=`git rev-parse --short HEAD`"
-// Populated automatically at build / releases
-//   `gox -os="linux" -arch="386" -output="{{.Dir}}_{{.OS}}_{{.Arch}}" -ldflags "-X main.Rev=`git rev-parse --short HEAD`" -verbose ./...;`
-// See issue #559
-var Rev string
-
 func init() {
 	rand.Seed(time.Now().UnixNano())
 }
@@ -37,7 +29,7 @@ func main() {
 		glog.Exitf("Configuration could not be loaded or did not pass validation: %v", err)
 	}
 
-	err = serve(Rev, cfg)
+	err = serve(cfg)
 	if err != nil {
 		glog.Exitf("prebid-server failed: %v", err)
 	}
@@ -51,7 +43,7 @@ func loadConfig() (*config.Configuration, error) {
 	return config.New(v)
 }
 
-func serve(revision string, cfg *config.Configuration) error {
+func serve(cfg *config.Configuration) error {
 	fetchingInterval := time.Duration(cfg.CurrencyConverter.FetchIntervalSeconds) * time.Second
 	staleRatesThreshold := time.Duration(cfg.CurrencyConverter.StaleRatesSeconds) * time.Second
 	currencyConverter := currency.NewRateConverter(&http.Client{}, cfg.CurrencyConverter.FetchURL, staleRatesThreshold)
@@ -67,7 +59,7 @@ func serve(revision string, cfg *config.Configuration) error {
 	pbc.InitPrebidCache(cfg.CacheURL.GetBaseURL())
 
 	corsRouter := router.SupportCORS(r)
-	server.Listen(cfg, router.NoCache{Handler: corsRouter}, router.Admin(revision, currencyConverter, fetchingInterval), r.MetricsEngine)
+	server.Listen(cfg, router.NoCache{Handler: corsRouter}, router.Admin(currencyConverter, fetchingInterval), r.MetricsEngine)
 
 	r.Shutdown()
 	return nil
diff --git a/openrtb_ext/request.go b/openrtb_ext/request.go
index 606874f196a..bf875123ea1 100644
--- a/openrtb_ext/request.go
+++ b/openrtb_ext/request.go
@@ -29,6 +29,7 @@ type ExtRequestPrebid struct {
 	Aliases              map[string]string         `json:"aliases,omitempty"`
 	BidAdjustmentFactors map[string]float64        `json:"bidadjustmentfactors,omitempty"`
 	Cache                *ExtRequestPrebidCache    `json:"cache,omitempty"`
+	Channel              *ExtRequestPrebidChannel  `json:"channel,omitempty"`
 	Data                 *ExtRequestPrebidData     `json:"data,omitempty"`
 	Debug                bool                      `json:"debug,omitempty"`
 	Events               json.RawMessage           `json:"events,omitempty"`
@@ -80,6 +81,12 @@ type SourceExt struct {
 	SChain ExtRequestPrebidSChainSChain `json:"schain"`
 }
 
+// ExtRequestPrebidChannel defines the contract for bidrequest.ext.prebid.channel
+type ExtRequestPrebidChannel struct {
+	Name    string `json:"name"`
+	Version string `json:"version"`
+}
+
 // ExtRequestPrebidCache defines the contract for bidrequest.ext.prebid.cache
 type ExtRequestPrebidCache struct {
 	Bids    *ExtRequestPrebidCacheBids `json:"bids"`
diff --git a/router/admin.go b/router/admin.go
index b66bf55a5d6..29cdbbe5e23 100644
--- a/router/admin.go
+++ b/router/admin.go
@@ -7,9 +7,10 @@ import (
 
 	"github.com/prebid/prebid-server/currency"
 	"github.com/prebid/prebid-server/endpoints"
+	"github.com/prebid/prebid-server/version"
 )
 
-func Admin(revision string, rateConverter *currency.RateConverter, rateConverterFetchingInterval time.Duration) *http.ServeMux {
+func Admin(rateConverter *currency.RateConverter, rateConverterFetchingInterval time.Duration) *http.ServeMux {
 	// Add endpoints to the admin server
 	// Making sure to add pprof routes
 	mux := http.NewServeMux()
@@ -21,6 +22,6 @@ func Admin(revision string, rateConverter *currency.RateConverter, rateConverter
 	mux.HandleFunc("/debug/pprof/trace", pprof.Trace)
 	// Register prebid-server defined admin handlers
 	mux.HandleFunc("/currency/rates", endpoints.NewCurrencyRatesEndpoint(rateConverter, rateConverterFetchingInterval))
-	mux.HandleFunc("/version", endpoints.NewVersionEndpoint(revision))
+	mux.HandleFunc("/version", endpoints.NewVersionEndpoint(version.Ver, version.Rev))
 	return mux
 }
diff --git a/version/version.go b/version/version.go
new file mode 100644
index 00000000000..e93102763fa
--- /dev/null
+++ b/version/version.go
@@ -0,0 +1,14 @@
+package version
+
+// Ver holds the version derived from the latest git tag
+// Populated using:
+//    go build -ldflags "-X github.com/prebid/prebid-server/version.Ver=`git describe --tags | sed 's/^v//`"
+// Populated automatically at build / releases in the Docker image
+var Ver string
+
+// Rev holds binary revision string
+// Populated using:
+//    go build -ldflags "-X github.com/prebid/prebid-server/version.Rev=`git rev-parse --short HEAD`"
+// Populated automatically at build / releases in the Docker image
+// See issue #559
+var Rev string