Need help: Setting up Google Analytics tracking with Swell for Google Ads integration

[turismoracing]

I need help setting up proper Google Analytics tracking for my Swell store to integrate with Google Ads. Our revenue tracking isn't working correctly, and we currently lack conversion and order data.

What I Need Help With

Analytics Integration

• Setting up conversion tracking for orders and revenue in GA4
• Implementing proper ecommerce transaction tracking
• Ensuring purchase events are being tracked correctly

Technical Requirements

• Configuring Google Tag Manager integration with Swell
• Setting up proper event tracking for:
  • Purchase conversions
  • Revenue data
  • Order details

I can access the Google Tag Manager settings through the Swell storefront editor under "Design & global settings", but I need guidance on the correct implementation to ensure all ecommerce data flows properly to both Google Analytics and Google Ads.

Current Issues

• No conversion data showing in Google Ads
• Revenue tracking not functioning
• Unable to track ROAS effectively

Has anyone successfully set this up? Any help would be greatly appreciated as this is crucial for measuring our advertising performance.

Thank you in advance!