diff --git a/Gemfile b/Gemfile
index a92461c6..42da1d19 100644
--- a/Gemfile
+++ b/Gemfile
@@ -99,3 +99,5 @@ gem "simple_form", "~> 5.0.0"
 gem "sitemap_generator", require: false
 gem "sucker_punch"
 gem "faraday"
+
+gem "ahoy_matey", "~> 5.1"
diff --git a/Gemfile.lock b/Gemfile.lock
index 2d40083d..1815cd0f 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -72,6 +72,10 @@ GEM
       tzinfo (~> 2.0)
     addressable (2.8.6)
       public_suffix (>= 2.0.2, < 6.0)
+    ahoy_matey (5.1.0)
+      activesupport (>= 6.1)
+      device_detector (>= 1)
+      safely_block (>= 0.4)
     annotate (3.2.0)
       activerecord (>= 3.2, < 8.0)
       rake (>= 10.4, < 14.0)
@@ -131,6 +135,7 @@ GEM
       paint (>= 0.9, < 3.0)
     decent_exposure (3.0.4)
       activesupport (>= 4.0)
+    device_detector (1.1.2)
     devise (4.9.3)
       bcrypt (~> 3.0)
       orm_adapter (~> 0.1)
@@ -382,6 +387,7 @@ GEM
     ruby_engine (2.0.0)
     ruby_version (1.0.3)
     rubyzip (2.3.2)
+    safely_block (0.4.0)
     sassc (2.4.0)
       ffi (~> 1.9)
     sassc-rails (2.1.2)
@@ -453,6 +459,7 @@ PLATFORMS
   x86_64-linux
 
 DEPENDENCIES
+  ahoy_matey (~> 5.1)
   annotate
   bootsnap
   brakeman
diff --git a/app/controllers/application_controller.rb b/app/controllers/application_controller.rb
index 7c014a20..d9d09ef9 100644
--- a/app/controllers/application_controller.rb
+++ b/app/controllers/application_controller.rb
@@ -1,4 +1,5 @@
 class ApplicationController < ActionController::Base
+  include Analytics
   protect_from_forgery with: :exception
 
   before_action do
diff --git a/app/controllers/concerns/analytics.rb b/app/controllers/concerns/analytics.rb
new file mode 100644
index 00000000..26d2504c
--- /dev/null
+++ b/app/controllers/concerns/analytics.rb
@@ -0,0 +1,13 @@
+module Analytics
+  extend ActiveSupport::Concern
+
+  included do
+    after_action :track_action
+  end
+
+  private
+
+  def track_action
+    ahoy.track "#{controller_path}##{action_name}", request.path_parameters
+  end
+end
diff --git a/app/models/ahoy/event.rb b/app/models/ahoy/event.rb
new file mode 100644
index 00000000..4b6953d5
--- /dev/null
+++ b/app/models/ahoy/event.rb
@@ -0,0 +1,26 @@
+# == Schema Information
+#
+# Table name: ahoy_events
+#
+#  id         :bigint           not null, primary key
+#  visit_id   :bigint
+#  user_id    :bigint
+#  name       :string
+#  properties :jsonb
+#  time       :datetime
+#
+# Indexes
+#
+#  index_ahoy_events_on_name_and_time  (name,time)
+#  index_ahoy_events_on_properties     (properties) USING gin
+#  index_ahoy_events_on_user_id        (user_id)
+#  index_ahoy_events_on_visit_id       (visit_id)
+#
+class Ahoy::Event < ApplicationRecord
+  include Ahoy::QueryMethods
+
+  self.table_name = "ahoy_events"
+
+  belongs_to :visit
+  belongs_to :user, optional: true
+end
diff --git a/app/models/ahoy/visit.rb b/app/models/ahoy/visit.rb
new file mode 100644
index 00000000..910ad187
--- /dev/null
+++ b/app/models/ahoy/visit.rb
@@ -0,0 +1,43 @@
+# == Schema Information
+#
+# Table name: ahoy_visits
+#
+#  id               :bigint           not null, primary key
+#  visit_token      :string
+#  visitor_token    :string
+#  user_id          :bigint
+#  ip               :string
+#  user_agent       :text
+#  referrer         :text
+#  referring_domain :string
+#  landing_page     :text
+#  browser          :string
+#  os               :string
+#  device_type      :string
+#  country          :string
+#  region           :string
+#  city             :string
+#  latitude         :float
+#  longitude        :float
+#  utm_source       :string
+#  utm_medium       :string
+#  utm_term         :string
+#  utm_content      :string
+#  utm_campaign     :string
+#  app_version      :string
+#  os_version       :string
+#  platform         :string
+#  started_at       :datetime
+#
+# Indexes
+#
+#  index_ahoy_visits_on_user_id                       (user_id)
+#  index_ahoy_visits_on_visit_token                   (visit_token) UNIQUE
+#  index_ahoy_visits_on_visitor_token_and_started_at  (visitor_token,started_at)
+#
+class Ahoy::Visit < ApplicationRecord
+  self.table_name = "ahoy_visits"
+
+  has_many :events, class_name: "Ahoy::Event"
+  belongs_to :user, optional: true
+end
diff --git a/config/initializers/ahoy.rb b/config/initializers/ahoy.rb
new file mode 100644
index 00000000..8be3948d
--- /dev/null
+++ b/config/initializers/ahoy.rb
@@ -0,0 +1,17 @@
+class Ahoy::Store < Ahoy::DatabaseStore
+  def authenticate(data)
+    # disables automatic linking of visits and users for GDPR compliance
+  end
+end
+
+# remove cookie tracking and mask ips for GDPR compliance
+Ahoy.mask_ips = true
+Ahoy.cookies = :none
+
+# set to true for JavaScript tracking
+Ahoy.api = false
+
+# set to true for geocoding (and add the geocoder gem to your Gemfile)
+# we recommend configuring local geocoding as well
+# see https://github.com/ankane/ahoy#geocoding
+Ahoy.geocode = false
diff --git a/db/migrate/20240403065507_create_ahoy_visits_and_events.rb b/db/migrate/20240403065507_create_ahoy_visits_and_events.rb
new file mode 100644
index 00000000..f2b36648
--- /dev/null
+++ b/db/migrate/20240403065507_create_ahoy_visits_and_events.rb
@@ -0,0 +1,62 @@
+class CreateAhoyVisitsAndEvents < ActiveRecord::Migration[7.0]
+  def change
+    create_table :ahoy_visits do |t|
+      t.string :visit_token
+      t.string :visitor_token
+
+      # the rest are recommended but optional
+      # simply remove any you don't want
+
+      # user
+      t.references :user
+
+      # standard
+      t.string :ip
+      t.text :user_agent
+      t.text :referrer
+      t.string :referring_domain
+      t.text :landing_page
+
+      # technology
+      t.string :browser
+      t.string :os
+      t.string :device_type
+
+      # location
+      t.string :country
+      t.string :region
+      t.string :city
+      t.float :latitude
+      t.float :longitude
+
+      # utm parameters
+      t.string :utm_source
+      t.string :utm_medium
+      t.string :utm_term
+      t.string :utm_content
+      t.string :utm_campaign
+
+      # native apps
+      t.string :app_version
+      t.string :os_version
+      t.string :platform
+
+      t.datetime :started_at
+    end
+
+    add_index :ahoy_visits, :visit_token, unique: true
+    add_index :ahoy_visits, [ :visitor_token, :started_at ]
+
+    create_table :ahoy_events do |t|
+      t.references :visit
+      t.references :user
+
+      t.string :name
+      t.jsonb :properties
+      t.datetime :time
+    end
+
+    add_index :ahoy_events, [ :name, :time ]
+    add_index :ahoy_events, :properties, using: :gin, opclass: :jsonb_path_ops
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 7b5e91e3..3e5542c7 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2024_04_02_114104) do
+ActiveRecord::Schema[7.0].define(version: 2024_04_07_192602) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "plpgsql"
 
@@ -54,6 +54,49 @@
     t.index ["item", "table", "month", "year"], name: "index_rails_admin_histories"
   end
 
+  create_table "ahoy_events", force: :cascade do |t|
+    t.bigint "visit_id"
+    t.bigint "user_id"
+    t.string "name"
+    t.jsonb "properties"
+    t.datetime "time"
+    t.index ["name", "time"], name: "index_ahoy_events_on_name_and_time"
+    t.index ["properties"], name: "index_ahoy_events_on_properties", opclass: :jsonb_path_ops, using: :gin
+    t.index ["user_id"], name: "index_ahoy_events_on_user_id"
+    t.index ["visit_id"], name: "index_ahoy_events_on_visit_id"
+  end
+
+  create_table "ahoy_visits", force: :cascade do |t|
+    t.string "visit_token"
+    t.string "visitor_token"
+    t.bigint "user_id"
+    t.string "ip"
+    t.text "user_agent"
+    t.text "referrer"
+    t.string "referring_domain"
+    t.text "landing_page"
+    t.string "browser"
+    t.string "os"
+    t.string "device_type"
+    t.string "country"
+    t.string "region"
+    t.string "city"
+    t.float "latitude"
+    t.float "longitude"
+    t.string "utm_source"
+    t.string "utm_medium"
+    t.string "utm_term"
+    t.string "utm_content"
+    t.string "utm_campaign"
+    t.string "app_version"
+    t.string "os_version"
+    t.string "platform"
+    t.datetime "started_at"
+    t.index ["user_id"], name: "index_ahoy_visits_on_user_id"
+    t.index ["visit_token"], name: "index_ahoy_visits_on_visit_token", unique: true
+    t.index ["visitor_token", "started_at"], name: "index_ahoy_visits_on_visitor_token_and_started_at"
+  end
+
   create_table "sponsors", force: :cascade do |t|
     t.string "name"
     t.string "website"
diff --git a/test/system/home_page_test.rb b/test/system/home_page_test.rb
index 61eb320e..e4909a9a 100644
--- a/test/system/home_page_test.rb
+++ b/test/system/home_page_test.rb
@@ -10,11 +10,13 @@ class HomePageSystemTest < ApplicationSystemTestCase
     end
   end
 
-  test "Update the session count" do
+  test "display the home page and track visits" do
     visit root_path
     assert_text "Le plus grand meetup Ruby d'Europe", normalize_ws: true
     assert_selector ".section-sponsors img", count: 4
     assert_selector "[alt='#{@active_sponsor.name}']", count: 1
     assert_selector "[alt='#{@permanent_sponsor.name}']", count: 1
+    assert_equal 1, Ahoy::Visit.count
+    assert_equal 1, Ahoy::Event.count
   end
 end