diff --git a/README.md b/README.md
index 5486fa48..9b7ead2f 100644
--- a/README.md
+++ b/README.md
@@ -87,11 +87,22 @@ class SampleApp extends Component {
 
 ## Data Format
 
-The selector accept a specific format of data:
+The selector accepts a specific format of data:
 ```javascript
 [{ key: 5, label: 'Red Apples' }]
 ```
 
+Optionally provide a `component` key which overrides the default label text:
+```javascript
+[{
+  key: 5,
+  label: 'Red Apples',
+  component: <View style={{backgroundColor: 'red'}}><Text style={{color: 'white'}}>Red Apples custom component ☺</Text></View>
+}]
+```
+
+<img src="https://user-images.githubusercontent.com/6295083/51210593-d3fbae00-18d8-11e9-8f51-d1ca4f9f8267.png" />
+
 If your data has a specific format, you can define extractors of data, example:
 ```javascript
 this.setState({data: [{ id: 5, name: 'Red Apples' }]});
@@ -110,14 +121,15 @@ return (
 ### Props
 Prop                | Type     | Optional | Default      | Description
 ------------------- | -------- | -------- | ------------ | -----------
-`data`              | array    | No       | []           | array of objects with a unique key and label to select in the modal.
+`data`              | array    | No       | []           | array of objects with a unique `key` and `label` to select in the modal. Optional `component` overrides label text.
 `onChange`          | function | Yes      | () => {}     | callback function, when the users has selected an option
 `onModalOpen`       | function | Yes      | () => {}     | callback function, when modal is opening
 `onModalClose`      | function | Yes      | () => {}     | callback function, when modal is closing
 `keyExtractor`      | function | Yes      | (data) => data.key   | extract the key from the data item
 `labelExtractor`    | function | Yes      | (data) => data.label | extract the label from the data item
+`componentExtractor`| function | Yes      | (data) => data.component | extract the component from the data item
 `visible`           | bool     | Yes      | false        | control open/close state of modal
-`closeOnChange`´    | bool     | Yes      | true         | control if modal closes on select
+`closeOnChange`    | bool     | Yes      | true         | control if modal closes on select
 `initValue`         | string   | Yes      | `Select me!` | text that is initially shown on the button
 `cancelText`        | string   | Yes      | `cancel`     | text of the cancel button
 `animationType`     | string   | Yes      | `slide`      | type of animation to be used to show the modal. Must be one of `none`, `slide` or `fade`.
diff --git a/SampleApp/App.js b/SampleApp/App.js
index 6fb9a2ee..3b55c1eb 100644
--- a/SampleApp/App.js
+++ b/SampleApp/App.js
@@ -4,6 +4,7 @@ import React, { Component } from 'react';
 
 import {
     View,
+    Text,
     TextInput,
     Switch
 } from 'react-native';
@@ -24,7 +25,7 @@ class SampleApp extends Component {
         let index = 0;
         const data = [
             { key: index++, section: true, label: 'Fruits' },
-            { key: index++, label: 'Red Apples' },
+            { key: index++, label: 'Red Apples', component: <View style={{backgroundColor: 'red', borderRadius: 5, alignItems: 'center'}}><Text style={{color: 'white'}}>Red Apples custom component ☺</Text></View> },
             { key: index++, label: 'Cherries' },
             { key: index++, label: 'Cranberries' },
             { key: index++, label: 'Pink Grapefruit' },
diff --git a/index.js b/index.js
index e6514d76..09c99700 100644
--- a/index.js
+++ b/index.js
@@ -72,6 +72,7 @@ const defaultProps = {
     onModalClose:                   () => {},
     keyExtractor:                   (item) => item.key,
     labelExtractor:                 (item) => item.label,
+    componentExtractor:             (item) => item.component,
     visible:                        false,
     closeOnChange:                  true,
     initValue:                      'Select me!',
@@ -170,17 +171,29 @@ export default class ModalSelector extends React.Component {
     }
 
     renderSection = (section) => {
+        const optionComponent = this.props.componentExtractor(section);
+        let component = optionComponent || (
+          <Text style={[styles.sectionTextStyle,this.props.sectionTextStyle]}>{this.props.labelExtractor(section)}</Text>
+        );
+
         return (
             <View key={this.props.keyExtractor(section)} style={[styles.sectionStyle,this.props.sectionStyle]}>
-                <Text style={[styles.sectionTextStyle,this.props.sectionTextStyle]}>{this.props.labelExtractor(section)}</Text>
+                {component}
             </View>
         );
     }
 
     renderOption = (option, isLastItem, isFirstItem) => {
+        const optionComponent = this.props.componentExtractor(option);
         const optionLabel = this.props.labelExtractor(option);
         const isSelectedItem = optionLabel === this.state.selected;
 
+        let component = optionComponent || (
+          <Text style={[styles.optionTextStyle,this.props.optionTextStyle,isSelectedItem && this.props.selectedItemTextStyle]} {...this.props.optionTextPassThruProps}>
+              {optionLabel}
+          </Text>
+        );
+
         return (
             <TouchableOpacity
               key={this.props.keyExtractor(option)}
@@ -191,11 +204,8 @@ export default class ModalSelector extends React.Component {
               importantForAccessibility={isFirstItem}
               {...this.props.passThruProps}
             >
-                <View style={[styles.optionStyle, this.props.optionStyle, isLastItem &&
-                {borderBottomWidth: 0}]}>
-                    <Text style={[styles.optionTextStyle,this.props.optionTextStyle,isSelectedItem && this.props.selectedItemTextStyle]} {...this.props.optionTextPassThruProps}>
-                        {optionLabel}
-                    </Text>
+                <View style={[styles.optionStyle, this.props.optionStyle, isLastItem && {borderBottomWidth: 0}]}>
+                  {component}
                 </View>
             </TouchableOpacity>);
     }