diff --git a/app/Exceptions/Handler.php b/app/Exceptions/Handler.php
index 7b170626..6042c631 100644
--- a/app/Exceptions/Handler.php
+++ b/app/Exceptions/Handler.php
@@ -2,6 +2,7 @@
 
 namespace App\Exceptions;
 
+use Illuminate\Routing\Exceptions\InvalidSignatureException;
 use Throwable;
 use Illuminate\Foundation\Exceptions\Handler as ExceptionHandler;
 
@@ -46,5 +47,9 @@ public function register()
         $this->reportable(function (Throwable $e) {
             //
         });
+
+        $this->renderable(function (InvalidSignatureException $e) {
+            return response()->view('errors.link-expired', [], 403);
+        });
     }
 }
diff --git a/app/Http/Controllers/ItemEmailUnsubscribeController.php b/app/Http/Controllers/ItemEmailUnsubscribeController.php
new file mode 100644
index 00000000..aef63ce0
--- /dev/null
+++ b/app/Http/Controllers/ItemEmailUnsubscribeController.php
@@ -0,0 +1,21 @@
+<?php
+
+namespace App\Http\Controllers;
+
+use App\Models\Item;
+use App\Models\User;
+use Illuminate\Http\RedirectResponse;
+
+class ItemEmailUnsubscribeController extends Controller
+{
+    public function __invoke(Item $item, User $user): RedirectResponse
+    {
+        if (!$user->isSubscribedToItem($item)) {
+            return redirect()->route('home');
+        }
+
+        $user->toggleVoteSubscription($item->id, Item::class);
+
+        return redirect()->route('items.show', $item->getAttributeValue('slug'));
+    }
+}
diff --git a/app/Models/User.php b/app/Models/User.php
index 4318f614..7aff5b2f 100644
--- a/app/Models/User.php
+++ b/app/Models/User.php
@@ -139,6 +139,25 @@ public function needsToVerifyEmail() : bool
              !auth()->user()->hasVerifiedEmail();
     }
 
+    public function isSubscribedToItem(Item $item): bool
+    {
+        return $item->subscribedVotes()->where('user_id', $this->id)->exists();
+    }
+
+    public function toggleVoteSubscription(int $id, string $type)
+    {
+        $vote = Vote::where('model_id', $id)
+            ->where('model_type', $type)
+            ->where('user_id', $this->id)
+            ->first();
+
+        if (!$vote) {
+            return;
+        }
+
+        $vote->update(['subscribed' => !$vote->subscribed]);
+    }
+
     public static function booted()
     {
         static::creating(function (self $user) {
diff --git a/app/Notifications/Item/ItemHasNewCommentNotification.php b/app/Notifications/Item/ItemHasNewCommentNotification.php
index 81be4b85..f40b6be4 100644
--- a/app/Notifications/Item/ItemHasNewCommentNotification.php
+++ b/app/Notifications/Item/ItemHasNewCommentNotification.php
@@ -8,6 +8,7 @@
 use Illuminate\Notifications\Notification;
 use Illuminate\Contracts\Queue\ShouldQueue;
 use Illuminate\Notifications\Messages\MailMessage;
+use Illuminate\Support\Facades\URL;
 
 class ItemHasNewCommentNotification extends Notification implements ShouldQueue
 {
@@ -36,6 +37,10 @@ public function toMail($notifiable): MailMessage
                 'comment' => $this->comment,
                 'user'    => $this->user,
                 'url'     => route('items.show', $this->comment->item) . '#comment-' . $this->comment->id,
+                'unsubscribeUrl' => URL::signedRoute('items.email-unsubscribe', [
+                    'item' => $this->comment->item,
+                    'user' => $this->user,
+                ]),
             ]);
     }
 }
diff --git a/app/Notifications/Item/ItemUpdatedNotification.php b/app/Notifications/Item/ItemUpdatedNotification.php
index 970d48d6..4ab3b43a 100644
--- a/app/Notifications/Item/ItemUpdatedNotification.php
+++ b/app/Notifications/Item/ItemUpdatedNotification.php
@@ -8,6 +8,7 @@
 use Illuminate\Notifications\Notification;
 use Illuminate\Contracts\Queue\ShouldQueue;
 use Illuminate\Notifications\Messages\MailMessage;
+use Illuminate\Support\Facades\URL;
 
 class ItemUpdatedNotification extends Notification implements ShouldQueue
 {
@@ -31,6 +32,10 @@ public function toMail(User $notifiable): MailMessage
                 'user'       => $notifiable,
                 'item'       => $this->item,
                 'activities' => $this->item->activities()->latest()->limit(2)->get(),
+                'unsubscribeUrl' => URL::signedRoute('items.email-unsubscribe', [
+                    'item' => $this->item,
+                    'user' => $notifiable,
+                ]),
             ]);
     }
 }
diff --git a/lang/en/errors.php b/lang/en/errors.php
new file mode 100644
index 00000000..f7b1600a
--- /dev/null
+++ b/lang/en/errors.php
@@ -0,0 +1,6 @@
+<?php
+
+return [
+    'link-expired.title' => 'Link expired',
+    'link-expired' => 'The link you clicked has expired or otherwise has become invalid. Please try again.',
+];
diff --git a/lang/en/notifications.php b/lang/en/notifications.php
index 38736fbb..d68dbee1 100644
--- a/lang/en/notifications.php
+++ b/lang/en/notifications.php
@@ -26,5 +26,6 @@
     'from' => 'From',
     'on' => 'on',
 
-    'unsubscribe-info' => 'If you do not want to receive notifications like this anymore, you can unsubscribe from your profile.',
+    'unsubscribe-info' => 'If you do not want to receive notifications like this anymore, you can unsubscribe from your profile or by clicking the link below.',
+    'unsubscribe-link' => 'Unsubscribe from future emails about this item.',
 ];
diff --git a/resources/views/emails/item/new-comment.blade.php b/resources/views/emails/item/new-comment.blade.php
index 03807b42..79368e1f 100644
--- a/resources/views/emails/item/new-comment.blade.php
+++ b/resources/views/emails/item/new-comment.blade.php
@@ -18,4 +18,8 @@
 
 {{ trans('notifications.salutation') }}<br>
 {{ config('app.name') }}
+
+<a href="{{ $unsubscribeUrl }}">
+    {{ trans('notifications.unsubscribe-link') }}
+</a>
 @endcomponent
diff --git a/resources/views/emails/item/updated.blade.php b/resources/views/emails/item/updated.blade.php
index 2e671982..43f0c8c4 100644
--- a/resources/views/emails/item/updated.blade.php
+++ b/resources/views/emails/item/updated.blade.php
@@ -18,4 +18,8 @@
 
 {{ trans('notifications.salutation') }}<br>
 {{ config('app.name') }}
+
+<a href="{{ $unsubscribeUrl }}">
+    {{ trans('notifications.unsubscribe-link') }}
+</a>
 @endcomponent
diff --git a/resources/views/errors/link-expired.blade.php b/resources/views/errors/link-expired.blade.php
new file mode 100644
index 00000000..1a7e838a
--- /dev/null
+++ b/resources/views/errors/link-expired.blade.php
@@ -0,0 +1,5 @@
+@section('title', trans('errors.link-expired.title'))
+
+<x-app>
+    <p>{{ trans('errors.link-expired') }}</p>
+</x-app>
diff --git a/routes/web.php b/routes/web.php
index e353cb29..9d14ff98 100644
--- a/routes/web.php
+++ b/routes/web.php
@@ -1,5 +1,6 @@
 <?php
 
+use App\Http\Controllers\ItemEmailUnsubscribeController;
 use Illuminate\Support\Facades\Route;
 use App\Http\Controllers\MyController;
 use App\Http\Controllers\ItemController;
@@ -43,3 +44,7 @@
     Route::get('mention-search', \App\Http\Controllers\MentionSearchController::class)->name('mention-search');
     Route::get('user/{username}', \App\Http\Controllers\PublicUserController::class)->name('public-user');
 });
+
+Route::get('/unsubscribe/{item}/{user}', [ItemEmailUnsubscribeController::class, '__invoke'])
+    ->name('items.email-unsubscribe')
+    ->middleware('signed');
diff --git a/tests/Feature/Controllers/ItemEmailUnsubscribeControllerTest.php b/tests/Feature/Controllers/ItemEmailUnsubscribeControllerTest.php
new file mode 100644
index 00000000..6497bc58
--- /dev/null
+++ b/tests/Feature/Controllers/ItemEmailUnsubscribeControllerTest.php
@@ -0,0 +1,101 @@
+<?php
+
+use App\Models\Item;
+use App\Models\User;
+use Illuminate\Support\Facades\DB;
+use Illuminate\Support\Facades\URL;
+
+it('can unsubscribe a user from an item', function () {
+
+    $user = User::factory()->create();
+    $item = Item::factory()->create();
+
+    DB::table('votes')->insert([
+        'user_id' => $user->id,
+        'model_id' => $item->id,
+        'model_type' => Item::class,
+        'subscribed' => true,
+    ]);
+
+    $this->assertTrue($user->isSubscribedToItem($item));
+
+    $response = $this->get(URL::signedRoute('items.email-unsubscribe', [
+        'item' => $item,
+        'user' => $user,
+    ]));
+
+    $this->assertFalse($user->isSubscribedToItem($item));
+
+    $this->assertDatabaseHas('votes', [
+        'user_id' => $user->id,
+        'model_id' => $item->id,
+        'model_type' => Item::class,
+        'subscribed' => false,
+    ]);
+
+    $response->assertRedirect(route('items.show', $item->getAttributeValue('slug')));
+    $this->assertGuest();
+});
+
+it('does not resubscribe a user who clicks the link whilst unsubscribed', function () {
+
+    $user = User::factory()->create();
+    $item = Item::factory()->create();
+
+    DB::table('votes')->insert([
+        'user_id' => $user->id,
+        'model_id' => $item->id,
+        'model_type' => Item::class,
+        'subscribed' => false,
+    ]);
+
+    $this->assertFalse($user->isSubscribedToItem($item));
+
+    $response = $this->get(URL::signedRoute('items.email-unsubscribe', [
+        'item' => $item,
+        'user' => $user,
+    ]));
+
+    $this->assertFalse($user->isSubscribedToItem($item));
+    $response->assertRedirect(route('home'));
+    $this->assertGuest();
+});
+
+it('returns a 403 if the signed link has been modified', function () {
+
+    $user = User::factory()->create();
+    $item = Item::factory()->create();
+
+    $response = $this->get(URL::signedRoute('items.email-unsubscribe', [
+        'item' => $item,
+        'user' => $user,
+    ]) . '&foo=bar');
+
+    $response->assertStatus(403);
+});
+
+it('returns a 404 if the item does not exist', function () {
+
+    $user = User::factory()->create();
+    $item = Item::factory()->create();
+
+    $response = $this->get(URL::signedRoute('items.email-unsubscribe', [
+        'item' => 999,
+        'user' => $user,
+    ]));
+
+    $response->assertStatus(404);
+});
+
+it('returns a 404 if the user does not exist', function () {
+
+    $user = User::factory()->create();
+    $item = Item::factory()->create();
+
+    $response = $this->get(URL::signedRoute('items.email-unsubscribe', [
+        'item' => $item,
+        'user' => 999,
+    ]));
+
+    $response->assertStatus(404);
+});
diff --git a/tests/Unit/Models/UserTest.php b/tests/Unit/Models/UserTest.php
index 62f64c6a..25e75b97 100644
--- a/tests/Unit/Models/UserTest.php
+++ b/tests/Unit/Models/UserTest.php
@@ -5,6 +5,7 @@
 use App\Enums\UserRole;
 use App\Models\Comment;
 use App\Settings\GeneralSettings;
+use Illuminate\Support\Facades\DB;
 
 it('can generate an username upon user creation', function () {
     $user = createUser();
@@ -111,3 +112,60 @@
 
     expect($user->fresh())->toBeNull();
 });
+
+it('can return true if a user is a subscribed to an item', function () {
+
+    $user = createUser();
+    $item = Item::factory()->create();
+
+    DB::table('votes')->insert([
+        'user_id' => $user->id,
+        'model_id' => $item->id,
+        'model_type' => Item::class,
+        'subscribed' => true,
+    ]);
+
+    $this->assertTrue($user->isSubscribedToItem($item));
+});
+
+it('can return false if a user is not subscribed to an item', function () {
+
+    $user = createUser();
+    $item = Item::factory()->create();
+
+    DB::table('votes')->insert([
+        'user_id' => $user->id,
+        'model_id' => $item->id,
+        'model_type' => Item::class,
+        'subscribed' => false,
+    ]);
+
+    $this->assertFalse($user->isSubscribedToItem($item));
+});
+
+it('toggles the subscription state of a vote the user belongs to', function () {
+
+    $user = createUser();
+    $item = Item::factory()->create();
+
+    DB::table('votes')->insert([
+        'user_id' => $user->id,
+        'model_id' => $item->id,
+        'model_type' => Item::class,
+        'subscribed' => false,
+    ]);
+
+    $user->toggleVoteSubscription($item->id, Item::class);
+
+    $this->assertTrue($user->isSubscribedToItem($item));
+});
+
+it('does not toggle the subscription if the user does not have a vote for that item', function () {
+
+    $user = createUser();
+    $item = Item::factory()->create();
+
+    $user->toggleVoteSubscription($item->id, Item::class);
+
+    $this->assertFalse($user->isSubscribedToItem($item));
+});