diff --git a/pkg/controllers/dataexport/reconcile.go b/pkg/controllers/dataexport/reconcile.go
index 220a14738..751c6ffc6 100644
--- a/pkg/controllers/dataexport/reconcile.go
+++ b/pkg/controllers/dataexport/reconcile.go
@@ -769,7 +769,7 @@ func (c *Controller) stageSnapshotScheduled(ctx context.Context, dataExport *kdm
 	annotations[backupObjectUIDKey] = backupUID
 	annotations[pvcUIDKey] = pvcUID
 	labels := make(map[string]string)
-	labels[pvcNameKey] = dataExport.Spec.Source.Name
+	labels[pvcNameKey] = utils.GetValidLabel(dataExport.Spec.Source.Name)
 	name, namespace, _, err := snapshotDriver.CreateSnapshot(
 		snapshotter.Name(snapName),
 		snapshotter.PVCName(dataExport.Spec.Source.Name),