README.md

British Airways Data Science Virtual Internship

Data science virtual internship program by British Airways through Forage!

Highlight

A project with an opportunity to step into the shoes of a British Airways Data Scientist and complete tasks that replicate everyday work accomplished by the British Airways Data Science team. The project consists of 2 tasks that involve analyzing the scraped customer review data and building predictive models to predict customer buying behavior.

Task 1: Web scraping to gain company insights

Scrape and analyze customer review data to uncover findings for British Airways

• Apply web scraping on unstructured third-party customer review data from https://www.airlinequality.com/airline-reviews/british-airways
• Analyze the scraped customer reviews using Sentimental Analysis (utilized NLTK library in Python) to classify positive, neutral, and negative reviews
• Present your insights and analysis using PowerPoint

Task 2: Predicting customer buying behavior

Build a predictive model to understand factors that influence buying behavior

• Prepare the data by performing EDA and feature engineering techniques
• Create a classification model to predict customer buying behavior
• Prepare a PowerPoint representation to highlight obtained insights and analysis

Technologies used

Libraries used

Learning Outcome

• How Data Scientists at British Airways apply analytical skills to make a tangible impact by providing recommendations, tools, and models that drive key business decisions
• How using data and predictive models helps British Airways acquire customers before they embark on their holidays

Details

• Completion certificate link: Certificate
• Virtual Internship program link: Program