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Day 4

Schedule

This is a suggested schedule.

Time Activity Resources
9:00-9:10 Introduction
9:20-10:05 Unit 1: What is the Lean Startup Methodology? The Minimum Viable Product
Build-Measure-Learn Loop
Brainstorm: What is the smallest or least complicated problem that customers will pay you to solve?
Real World Examples of Why Lean Startup Methodology Matters (Pets.com, Zappos, Dropbox):
10:05-10:10 Break
10:10-11:00 Unit 2: The Importance of Prototyping The Marshmallow Challenge:
11:00-11:45 Unit 3: Create a Landing Page as an MVP (problem statement, wireframes, survey, sign-up page):
11:45-12:45 Lunch
12:45-1:15 Continue Creating the Landing Page:
1:15-1:45 Unit 4: Drive Traffic to your Landing Page:
1:45-2:15 Unit 5: Real-world discussion of Facebook, Google, Big Data & selection of Facebook Ad Words:
2:15-2:40 Unit 6: Role Playing: (optional)
2:40-2:50 Final work on MVP:
2:50-3:00 Wrap Deck Learnings
Output
## Day Three Teachers Guide

###Resources Day Four Guide
Day Four Presentation

##SWBATs