This is a suggested schedule.
| Time | Activity | Resources |
| 9:00-9:05 | Introduction | |
| 9:05-11:05 | How to tell a story |
Storytelling 101: Examples of exceptional storytelling: Embrace your inner-remarkable & inner weird: Ridiculous storytelling pitches: Startup storytelling pitches: (output: 60-second startup story) Break: 10:20-10:25 Telling your story through a name, logo, and mantra: (output: name, logo, 3-5 word mantra) Optional: 7 deadly sins of startup storytelling |
| 11:05-12:00 | How to tell a viral story: |
Virality 101: Exercise: Analyze your 2 favorite pieces of viral content & explain their virality to a partner: Exceptional examples of viral campaigns: Exercise: Design a viral campaign for your company: (output: unique marketing campaign) |
| 12:00-1:00 | Lunch: | |
| 1:00-2:45 | How to start a movement |
Evolution of marketing: Introduction to movements (past vs. present): Movement-building 101 (social movements & brand movements): - Social movements: Arab Spring, #BringBackOurGirls, #BlackLivesMatter, Occupy, #ItGetsBetter, Kony2012 - Brand movements: Holstee, Nike/FitBit, Facebook, Lyft, Chevron’s #WeAgree, WarbyParker, Dulux, Volkswagen, Apple, Zappos, Dr. Bronner’s Exercise: Design a strategy for building a movement for your product: (output: vision for creating a movement) |
| 2:45-3:00 | Activity: Pre-Mortem Statement: | Lessons Learned Outputs |
###Resources
Day Seven Guide
Day Seven Presentation
##SWBATs