diff --git a/pyocd/flash/file_programmer.py b/pyocd/flash/file_programmer.py
index 195e02dd6..c4d0046ca 100755
--- a/pyocd/flash/file_programmer.py
+++ b/pyocd/flash/file_programmer.py
@@ -15,9 +15,11 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
+import io
 import os
 import logging
 import itertools
+import bincopy
 from elftools.elf.elffile import ELFFile
 from intelhex import IntelHex
 import errno
@@ -57,6 +59,7 @@ class FileProgrammer(object):
     - Binary (.bin)
     - Intel Hex (.hex)
     - ELF (.elf or .axf)
+    - Motorola S-record (.srec)
     """
     def __init__(self,
             session: "Session",
@@ -99,10 +102,11 @@ def __init__(self,
         self._loader = None
 
         self._format_handlers: Dict[str, Callable[..., None]] = {
-            'axf': self._program_elf,
-            'bin': self._program_bin,
-            'elf': self._program_elf,
-            'hex': self._program_hex,
+            'axf':  self._program_elf,
+            'bin':  self._program_bin,
+            'elf':  self._program_elf,
+            'hex':  self._program_hex,
+            'srec': self._program_srec,
             }
 
     def program(self, file_or_path: Union[str, IO[bytes]], file_format: Optional[str] = None, **kwargs: Any):
@@ -160,8 +164,8 @@ def program(self, file_or_path: Union[str, IO[bytes]], file_format: Optional[str
         # Open the file if a path was provided.
         if is_path:
             mode = 'rb'
-            if file_format == 'hex':
-                # hex file must be read as plain text file
+            if file_format == 'hex' or file_format == 'srec':
+                # hex and srec files must be read as plain text file
                 mode = 'r'
             assert isinstance(file_or_path, str)
             file_obj = open(file_or_path, mode)
@@ -177,6 +181,14 @@ def program(self, file_or_path: Union[str, IO[bytes]], file_format: Optional[str
             if is_path and file_obj is not None:
                 file_obj.close()
 
+    def _program_srec(self, file_obj: IO[bytes], **kwargs: Any) -> None:
+        """@brief SREC file format loader"""
+        assert self._loader
+
+        bf = bincopy.BinFile()
+        bf.add_srec(file_obj.read())
+        self._program_hex(io.StringIO(bf.as_ihex()), **kwargs)
+
     def _program_bin(self, file_obj: IO[bytes], **kwargs: Any) -> None:
         """@brief Binary file format loader"""
         assert self._loader
diff --git a/pyocd/subcommands/load_cmd.py b/pyocd/subcommands/load_cmd.py
index 29f7b2ef2..acfd0852a 100644
--- a/pyocd/subcommands/load_cmd.py
+++ b/pyocd/subcommands/load_cmd.py
@@ -34,7 +34,7 @@ class LoadSubcommand(SubcommandBase):
 
     NAMES = ['load', 'flash']
     HELP = "Load one or more images into target device memory."
-    EPILOG = "Supported file formats are: binary, Intel hex, and ELF32."
+    EPILOG = "Supported file formats are: binary (.bin), ELF32/AXF (.elf and .axf), Intel hex (.hex), and Motorola S-record (.srec)."
     DEFAULT_LOG_LEVEL = logging.WARNING
 
     ## @brief Valid erase mode options.
@@ -57,7 +57,7 @@ def get_args(cls) -> List[argparse.ArgumentParser]:
                  "Only allowed if a single binary file is being loaded.")
         parser_options.add_argument("--trust-crc", action="store_true",
             help="Use only the CRC of each page to determine if it already has the same data.")
-        parser_options.add_argument("--format", choices=("bin", "hex", "elf"),
+        parser_options.add_argument("--format", choices=("axf", "bin", "elf", "hex", "srec"),
             help="File format. Default is to use the file's extension. If multiple files are provided, then "
                  "all must be of this type.")
         parser_options.add_argument("--skip", metavar="BYTES", default=0, type=int_base_0,
diff --git a/setup.cfg b/setup.cfg
index d27543a50..8874b008a 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -50,6 +50,7 @@ python_requires = >=3.7.0
 # importlib_resources is used instead of stdlib importlib.resources because we
 # want the selectable entry_points API, which is not present until Python 3.10.
 install_requires =
+    bincopy>=20.0,<21.0
     capstone>=4.0,<5.0
     cmsis-pack-manager>=0.5.2,<1.0
     colorama<1.0