diff --git a/src/hooks/useWebData.ts b/src/hooks/useWebData.ts
index f00bbd06d93..daa5a80b5ad 100644
--- a/src/hooks/useWebData.ts
+++ b/src/hooks/useWebData.ts
@@ -85,6 +85,10 @@ export default function useWebData() {
 
   const getWebProfile = useCallback(async (address: string) => {
     const response = address && (await getPreference('profile', address));
+    if (!response) {
+      return null;
+    }
+
     return response?.profile;
   }, []);
 
@@ -92,14 +96,13 @@ export default function useWebData() {
     async (assetIds: any) => {
       if (!webDataEnabled) return;
       const response = await getPreference('showcase', accountAddress);
-      // If the showcase is populated, just updated it
-      if (response?.ids?.length > 0) {
-        setPreference(PreferenceActionType.update, 'showcase', accountAddress, assetIds);
-      } else {
-        // Initialize showcase and profiles
+      if (!response || !response.showcase.ids.length) {
         await initWebData(assetIds);
         logger.log('showcase initialized!');
+        return;
       }
+
+      setPreference(PreferenceActionType.update, 'showcase', accountAddress, assetIds);
     },
     [accountAddress, initWebData, webDataEnabled]
   );
@@ -107,14 +110,13 @@ export default function useWebData() {
   const updateWebHidden = useCallback(
     async (assetIds: any) => {
       const response = await getPreference('hidden', accountAddress);
-      // If the showcase is populated, just updated it
-      if (response?.ids?.length > 0) {
-        setPreference(PreferenceActionType.update, 'hidden', accountAddress, assetIds);
-      } else {
+      if (!response || !response.hidden.ids.length) {
         await setPreference(PreferenceActionType.init, 'hidden', accountAddress, assetIds);
-
         logger.log('hidden initialized!');
+        return;
       }
+
+      setPreference(PreferenceActionType.update, 'hidden', accountAddress, assetIds);
     },
     [accountAddress]
   );
@@ -126,14 +128,13 @@ export default function useWebData() {
         // If webdata is enabled
         if (webDataEnabled) {
           const response = await getPreference('showcase', accountAddress);
-          // If the showcase is populated, nothing to do
-          if (response?.ids?.length > 0) {
-            logger.log('showcase already initialized. skipping');
-          } else {
-            // Initialize
+          if (!response || !response.showcase.ids.length) {
             await initWebData(showcaseTokens);
             logger.log('showcase initialized!');
+            return;
           }
+
+          logger.log('showcase already initialized. skipping');
         }
       }
     } catch (e) {
diff --git a/src/model/preferences.ts b/src/model/preferences.ts
index 92311f9e053..226424912e2 100644
--- a/src/model/preferences.ts
+++ b/src/model/preferences.ts
@@ -2,6 +2,16 @@ import { RainbowFetchClient } from '../rainbow-fetch';
 import { EthereumAddress } from '@/entities';
 import { getSignatureForSigningWalletAndCreateSignatureIfNeeded, signWithSigningWallet } from '@/helpers/signingWallet';
 import { logger } from '@/logger';
+import { Address } from 'viem';
+
+export const PREFS_ENDPOINT = 'https://api.rainbow.me';
+const preferencesAPI = new RainbowFetchClient({
+  headers: {
+    'Accept': 'application/json',
+    'Content-Type': 'application/json',
+  },
+  timeout: 30000, // 30 secs
+});
 
 export enum PreferenceActionType {
   update = 'update',
@@ -10,27 +20,60 @@ export enum PreferenceActionType {
   init = 'init',
 }
 
-export interface PreferencesResponse {
-  success: boolean;
-  reason: string;
-  data?: Record<string, unknown> | undefined;
+export enum PreferenceKeys {
+  showcase = 'showcase',
+  profile = 'profile',
 }
 
-export const PREFS_ENDPOINT = 'https://api.rainbow.me';
+type TokenContract = Address;
+type TokenId = string;
 
-const preferencesAPI = new RainbowFetchClient({
-  headers: {
-    'Accept': 'application/json',
-    'Content-Type': 'application/json',
-  },
-  timeout: 30000, // 30 secs
-});
+type TokenContractWithId = `${TokenContract}_${TokenId}`;
+
+type HiddenPreferencesData = {
+  hidden: {
+    ids: [];
+  };
+};
+
+type ShowcasePreferencesData = {
+  showcase: {
+    ids: TokenContractWithId[];
+  };
+};
+
+type Profile = {
+  accountColor: string;
+  accountSymbol: string | null;
+};
+
+type ProfilePreferencesData = {
+  profile: Profile;
+};
+
+type PreferencesDataMap = {
+  showcase: ShowcasePreferencesData;
+  profile: ProfilePreferencesData;
+  hidden: HiddenPreferencesData;
+};
+
+type PayloadMap = {
+  showcase: string[];
+  profile: Profile;
+  hidden: string[];
+};
 
-export async function setPreference(
+type PreferencesResponse<T extends keyof PreferencesDataMap> = {
+  success: boolean;
+  data?: T extends keyof PreferencesDataMap ? PreferencesDataMap[T] : never;
+  reason?: string;
+};
+
+export async function setPreference<K extends keyof PreferencesDataMap>(
   action: PreferenceActionType,
-  key: string,
+  key: K,
   address: EthereumAddress,
-  value?: any | undefined
+  value?: PayloadMap[K]
 ): Promise<boolean> {
   try {
     const signature = await getSignatureForSigningWalletAndCreateSignatureIfNeeded(address);
@@ -46,17 +89,21 @@ export async function setPreference(
     const message = JSON.stringify(objToSign);
     const signature2 = await signWithSigningWallet(message);
     logger.debug('☁️  SENDING ', { message });
-    const response = await preferencesAPI.post(`${PREFS_ENDPOINT}/${key}`, {
+    const { data } = await preferencesAPI.post<PreferencesResponse<K>>(`${PREFS_ENDPOINT}/${key}`, {
       message,
       signature,
       signature2,
     });
-    const responseData: PreferencesResponse = response.data as PreferencesResponse;
     logger.debug('☁️  RESPONSE', {
-      reason: responseData?.reason,
-      success: responseData?.success,
+      reason: data?.reason,
+      success: data?.success,
     });
-    return responseData?.success;
+
+    if (!data.data) {
+      throw new Error('Failed to set preference');
+    }
+
+    return data?.success;
   } catch (e) {
     logger.warn(`Preferences API failed to set preference`, {
       preferenceKey: key,
@@ -65,17 +112,24 @@ export async function setPreference(
   }
 }
 
-export async function getPreference(key: string, address: EthereumAddress): Promise<any | null> {
+export async function getPreference<K extends keyof PreferencesDataMap>(
+  key: K,
+  address: EthereumAddress
+): Promise<PreferencesDataMap[K] | null> {
   try {
-    const response = await preferencesAPI.get(`${PREFS_ENDPOINT}/${key}`, {
+    const { data } = await preferencesAPI.get<PreferencesResponse<K>>(`${PREFS_ENDPOINT}/${key}`, {
       params: { address },
     });
-    const responseData: PreferencesResponse = response.data as PreferencesResponse;
     logger.debug('☁️  RESPONSE', {
-      reason: responseData?.reason,
-      success: responseData?.success,
+      reason: data?.reason,
+      success: data?.success,
     });
-    return responseData?.data || null;
+
+    if (!data.data) {
+      return null;
+    }
+
+    return data.data;
   } catch (e) {
     logger.warn(`Preferences API failed to get preference`, {
       preferenceKey: key,