diff --git a/.github/workflows/chart.yaml b/.github/workflows/chart.yaml
index 2e5cd7944..288e9673c 100644
--- a/.github/workflows/chart.yaml
+++ b/.github/workflows/chart.yaml
@@ -23,7 +23,7 @@ jobs:
       - name: Build chart for release
         if: startsWith(github.ref, 'refs/tags/')
         run: |
-          REPO=quay.io/costoolkit/elemental-operator REPO_SEEDIMAGE=quay.io/costoolkit/elemental-seedimage TAG=${GITHUB_REF##*/} make chart
+          REGISTRY_URL=quay.io/costoolkit REPO=elemental-operator REPO_SEEDIMAGE=elemental-seedimage TAG=${GITHUB_REF##*/} make chart
       - name: Publish chart to release
         uses: fnkr/github-action-ghr@v1
         if: startsWith(github.ref, 'refs/tags/')
@@ -49,7 +49,7 @@ jobs:
           TAG=$(helm show values ${{ steps.chart.outputs.chart_name }}|yq .image.tag)
           if [ "$REPO" != "quay.io/costoolkit/elemental-operator-ci" ];then
             echo "REPO on the built chart is not the expected value"
-            echo "Expected quay.io/costoolkit/elemental-operator but got $REPO"
+            echo "Expected quay.io/costoolkit/elemental-operator-ci but got $REPO"
             exit 1
           fi
       - name: Test release chart values
diff --git a/Makefile b/Makefile
index 083529996..fe8e62490 100644
--- a/Makefile
+++ b/Makefile
@@ -2,10 +2,17 @@ GIT_COMMIT?=$(shell git rev-parse HEAD)
 GIT_COMMIT_SHORT?=$(shell git rev-parse --short HEAD)
 GIT_TAG?=$(shell git describe --abbrev=0 --tags 2>/dev/null || echo "v0.0.0" )
 TAG?=${GIT_TAG}-${GIT_COMMIT_SHORT}
-REPO?=quay.io/costoolkit/elemental-operator-ci
-REPO_REGISTER?=quay.io/costoolkit/elemental-register-ci
-TAG_SEEDIMAGE?=${TAG}
-REPO_SEEDIMAGE?=quay.io/costoolkit/seedimage-builder-ci
+REPO?=elemental-operator-ci
+REPO_REGISTER?=elemental-register-ci
+REPO_SEEDIMAGE?=seedimage-builder-ci
+REGISTRY_URL?=quay.io/coostoolkit
+#REGISTRY_URL?=registry.opensuse.org/isv/rancher/elemental/dev/containers
+ifneq ($(REGISTRY_URL),)
+	REGISTRY_HEADER := $(REGISTRY_URL)/
+else
+	REGISTRY_HEADER := ""
+endif
+
 export ROOT_DIR:=$(shell dirname $(realpath $(lastword $(MAKEFILE_LIST))))
 CHART_VERSION?=$(subst v,,$(GIT_TAG))
 CHART?=$(shell find $(ROOT_DIR) -type f  -name "elemental-operator-$(CHART_VERSION).tgz" -print)
@@ -91,7 +98,7 @@ build-docker-operator:
 		--build-arg "TAG=${GIT_TAG}" \
 		--build-arg "COMMIT=${GIT_COMMIT}" \
 		--build-arg "COMMITDATE=${COMMITDATE}" \
-		-t ${REPO}:${TAG} .
+		-t ${REGISTRY_HEADER}${REPO}:${TAG} .
 
 .PHONY: build-docker-register
 build-docker-register:
@@ -101,25 +108,25 @@ build-docker-register:
 		--build-arg "TAG=${GIT_TAG}" \
 		--build-arg "COMMIT=${GIT_COMMIT}" \
 		--build-arg "COMMITDATE=${COMMITDATE}" \
-		-t ${REPO_REGISTER}:${TAG} .
+		-t ${REGISTRY_HEADER}${REPO_REGISTER}:${TAG} .
 
 .PHONY: build-docker-seedimage-builder
 build-docker-seedimage-builder:
 	DOCKER_BUILDKIT=1 docker build \
 		-f Dockerfile.seedimage \
-		-t ${REPO_SEEDIMAGE}:${TAG} .
+		-t ${REGISTRY_HEADER}${REPO_SEEDIMAGE}:${TAG} .
 
 .PHONY: build-docker-push-operator
 build-docker-push-operator: build-docker-operator
-	docker push ${REPO}:${TAG}
+	docker push ${REGISTRY_HEADER}${REPO}:${TAG}
 
 .PHONY: build-docker-push-register
 build-docker-push-register: build-docker-register
-	docker push ${REPO_REGISTER}:${TAG}
+	docker push ${REGISTRY_HEADER}${REPO_REGISTER}:${TAG}
 
 .PHONY: build-docker-push-seedimage-builder
 build-docker-push-seedimage-builder: build-docker-seedimage-builder
-	docker push ${REPO_SEEDIMAGE}:${TAG}
+	docker push ${REGISTRY_HEADER}${REPO_SEEDIMAGE}:${TAG}
 
 .PHONY: chart
 chart:
@@ -130,8 +137,9 @@ chart:
 	cp -rf $(ROOT_DIR)/charts/operator $(ROOT_DIR)/build/operator
 	yq -i '.image.tag = "${TAG}"' $(ROOT_DIR)/build/operator/values.yaml
 	yq -i '.image.repository = "${REPO}"' $(ROOT_DIR)/build/operator/values.yaml
-	yq -i '.seedImage.tag = "${TAG_SEEDIMAGE}"' $(ROOT_DIR)/build/operator/values.yaml
+	yq -i '.seedImage.tag = "${TAG}"' $(ROOT_DIR)/build/operator/values.yaml
 	yq -i '.seedImage.repository = "${REPO_SEEDIMAGE}"' $(ROOT_DIR)/build/operator/values.yaml
+	yq -i '.registry_url = "${REGISTRY_URL}"' $(ROOT_DIR)/build/operator/values.yaml
 	helm package --version ${CHART_VERSION} --app-version ${GIT_TAG} -d $(ROOT_DIR)/build/ $(ROOT_DIR)/build/operator
 	rm -Rf $(ROOT_DIR)/build/operator
 
@@ -170,20 +178,20 @@ setup-full-cluster: build-docker-operator build-docker-seedimage-builder chart s
 	export BRIDGE_IP="172.18.0.1" && \
 	export CHART=$(CHART) && \
 	export CONFIG_PATH=$(E2E_CONF_FILE) && \
-	kind load docker-image --name $(CLUSTER_NAME) ${REPO}:${TAG} && \
-	kind load docker-image --name $(CLUSTER_NAME) ${REPO_SEEDIMAGE}:${TAG} && \
+	kind load docker-image --name $(CLUSTER_NAME) ${REGISTRY_HEADER}${REPO}:${TAG} && \
+	kind load docker-image --name $(CLUSTER_NAME) ${REGISTRY_HEADER}${REPO_SEEDIMAGE}:${TAG} && \
 	cd $(ROOT_DIR)/tests && $(GINKGO) -r -v --label-filter="do-nothing" ./e2e
 
 kind-e2e-tests: build-docker-operator chart setup-kind
 	export CONFIG_PATH=$(E2E_CONF_FILE) && \
-	kind load docker-image --name $(CLUSTER_NAME) ${REPO}:${TAG}
+	kind load docker-image --name $(CLUSTER_NAME) ${REGISTRY_HEADER}${REPO}:${TAG}
 	$(MAKE) e2e-tests
 
 # This builds the docker image, generates the chart, loads the image into the kind cluster and upgrades the chart to latest
 # useful to test changes into the operator with a running system, without clearing the operator namespace
 # thus losing any registration/inventories/os CRDs already created
 reload-operator: build-docker-operator chart
-	kind load docker-image --name $(CLUSTER_NAME) ${REPO}:${TAG}
+	kind load docker-image --name $(CLUSTER_NAME) ${REGISTRY_HEADER}${REPO}:${TAG}
 	helm upgrade -n cattle-elemental-system elemental-operator $(CHART)
 
 .PHONY: vendor