Materials to accompany our guest lecture to the Kellogg Marketing 531 (Böckenholt) course, Winter 2023.
Read the slide deck to understand the principles of research replicability.
Note: The R program and Markdown files are for demonstration purposes and will generally NOT work for you. You will need to write your own program that:
- uses your own Qualtrics API key
- refers to the name of a Qualtrics survey that you own (line 46)
- and refers to the column names in your survey.