Skip to content

Materials to accompany our guest lecture to the Kellogg Marketing 531 (Böckenholt) course, Winter 2023.

License

Notifications You must be signed in to change notification settings

rs-kellogg/MKTG_531

Repository files navigation

MKTG_531

Materials to accompany our guest lecture to the Kellogg Marketing 531 (Böckenholt) course, Winter 2023.

Read the slide deck to understand the principles of research replicability.

Note: The R program and Markdown files are for demonstration purposes and will generally NOT work for you. You will need to write your own program that:

  • uses your own Qualtrics API key
  • refers to the name of a Qualtrics survey that you own (line 46)
  • and refers to the column names in your survey.

About

Materials to accompany our guest lecture to the Kellogg Marketing 531 (Böckenholt) course, Winter 2023.

Resources

License

Stars

Watchers

Forks

Releases

No releases published

Packages

No packages published

Languages