diff --git a/cmd/new.go b/cmd/new.go
index 94158b3..04f1040 100644
--- a/cmd/new.go
+++ b/cmd/new.go
@@ -69,19 +69,16 @@ Visit https://www.paperboy.email/ to learn more.
 )
 
 var newCmd = &cobra.Command{
-	Use:   "new [path]",
-	Short: "Create new content for a campaign",
-	Long:  `A longer description...`,
+	Use:     "new [path]",
+	Short:   "Create new content for a campaign",
+	Example: "paperboy new the-announcement.md",
+	Args:    cobra.ExactArgs(1),
 	RunE: func(cmd *cobra.Command, args []string) error {
 		cfg, err := config.LoadConfig()
 		if err != nil {
 			return err
 		}
 
-		if len(args) < 1 {
-			return newUserError("please provide a path")
-		}
-
 		path := cfg.AppFs.ContentPath(args[0])
 		return writeTemplate(cfg.AppFs, path, contentTemplate, map[string]string{
 			"Date":    time.Now().Format(time.RFC3339),
@@ -91,19 +88,16 @@ var newCmd = &cobra.Command{
 }
 
 var newListCmd = &cobra.Command{
-	Use:   "list [path]",
-	Short: "Create a new recipient list",
-	Long:  `A longer description...`,
+	Use:     "list [path]",
+	Short:   "Create a new recipient list",
+	Example: "paperboy new list in-the-know",
+	Args:    cobra.ExactArgs(1),
 	RunE: func(cmd *cobra.Command, args []string) error {
 		cfg, err := config.LoadConfig()
 		if err != nil {
 			return err
 		}
 
-		if len(args) < 1 {
-			return newUserError("please provide a path")
-		}
-
 		path := cfg.AppFs.ListPath(args[0])
 		return writeTemplate(cfg.AppFs, path, listTemplate, nil, false)
 	},
@@ -112,7 +106,7 @@ var newListCmd = &cobra.Command{
 var newProjectCmd = &cobra.Command{
 	Use:   "project [path]",
 	Short: "Create new project directory",
-	Long:  `A longer description...`,
+	Args:  cobra.RangeArgs(0, 1),
 	RunE: func(cmd *cobra.Command, args []string) error {
 		path := "."
 		if len(args) > 0 {
diff --git a/cmd/preview.go b/cmd/preview.go
index cc28d69..fd6a8a3 100644
--- a/cmd/preview.go
+++ b/cmd/preview.go
@@ -21,21 +21,15 @@ const (
 )
 
 var previewCmd = &cobra.Command{
-	Use:   "preview",
+	Use:   "preview [content] [list]",
 	Short: "Preview campaign in browser",
-	Long:  `A longer description...`,
-	// Uncomment the following line if your bare application
-	// has an action associated with it:
+	Args:  cobra.ExactArgs(2),
 	RunE: func(cmd *cobra.Command, args []string) error {
 		cfg, err := config.LoadConfig()
 		if err != nil {
 			return err
 		}
 
-		if len(args) != 2 {
-			return newUserError("Invalid arguments")
-		}
-
 		// Start server, notifies channel when listening
 		return startAPIServer(cfg, func(mux *http.ServeMux, serverReady chan bool) error {
 
diff --git a/cmd/root.go b/cmd/root.go
index dc577c4..208e380 100644
--- a/cmd/root.go
+++ b/cmd/root.go
@@ -12,14 +12,7 @@ import (
 
 // RootCmd represents the base command when called without any subcommands
 var RootCmd = &cobra.Command{
-	Use:   "paperboy",
-	Short: "A brief description of your application",
-	Long: `A longer description that spans multiple lines and likely contains
-examples and usage of using your application. For example:
-
-Cobra is a CLI library for Go that empowers applications.
-This application is a tool to generate the needed files
-to quickly create a Cobra application.`,
+	Use: "paperboy",
 }
 
 // Execute adds all child commands to the root command sets flags appropriately.
diff --git a/cmd/send.go b/cmd/send.go
index a800e85..a9d9b46 100644
--- a/cmd/send.go
+++ b/cmd/send.go
@@ -12,9 +12,10 @@ import (
 )
 
 var sendCmd = &cobra.Command{
-	Use:   "send",
-	Short: "Send campaign to recipients",
-	Long:  `A longer description...`,
+	Use:     "send [content] [list]",
+	Short:   "Send campaign to recipients",
+	Example: "paperboy send the-announcement in-the-know",
+	Args:    cobra.ExactArgs(2),
 	// Uncomment the following line if your bare application
 	// has an action associated with it:
 	RunE: func(cmd *cobra.Command, args []string) error {
@@ -23,10 +24,6 @@ var sendCmd = &cobra.Command{
 			return err
 		}
 
-		if len(args) != 2 {
-			return newUserError("Invalid arguments")
-		}
-
 		ctx := withSignalTrap(context.Background())
 		return mail.LoadAndSendCampaign(ctx, cfg, args[0], args[1])
 	},
diff --git a/cmd/server.go b/cmd/server.go
index 2a188a2..12b5c54 100644
--- a/cmd/server.go
+++ b/cmd/server.go
@@ -22,7 +22,6 @@ const (
 var serverCmd = &cobra.Command{
 	Use:   "server",
 	Short: "Launch a preview server for emails",
-	Long:  `A longer description...`,
 	RunE: func(cmd *cobra.Command, args []string) error {
 		cfg, err := config.LoadConfig()
 		if err != nil {
diff --git a/cmd/version.go b/cmd/version.go
index 76f0f77..80bd539 100644
--- a/cmd/version.go
+++ b/cmd/version.go
@@ -10,7 +10,6 @@ import (
 var versionCmd = &cobra.Command{
 	Use:   "version",
 	Short: "Print the version number of Paperboy",
-	Long:  `A longer description...`,
 	Run: func(cmd *cobra.Command, args []string) {
 		cfg, _ := config.LoadConfig()
 		fmt.Printf("Paperboy Email Engine %s\n", cfg.Build)
diff --git a/mail/campaign.go b/mail/campaign.go
index 16fc0ca..8e19cf5 100644
--- a/mail/campaign.go
+++ b/mail/campaign.go
@@ -138,7 +138,7 @@ func LoadCampaign(cfg *config.AConfig, tmplID, listID string) (*Campaign, error)
 	listFile := cfg.AppFs.FindListPath(listID)
 	who, err := parseRecipients(cfg.AppFs, listFile)
 	if err != nil {
-		return nil, err
+		return nil, fmt.Errorf("failed to load campain's recipients: %w", err)
 	}
 
 	// Populate recipients, and fire!
@@ -152,7 +152,7 @@ func LoadContent(cfg *config.AConfig, tmplID string) (*Campaign, error) {
 	tmplFile := cfg.AppFs.FindContentPath(tmplID)
 	email, err := parseTemplate(cfg.AppFs, tmplFile)
 	if err != nil {
-		return nil, err
+		return nil, fmt.Errorf("failed to load campain's content: %w", err)
 	}
 
 	// Read and cast frontmatter