diff --git a/command-snapshot.json b/command-snapshot.json
index 6c698b13..bb48f2de 100644
--- a/command-snapshot.json
+++ b/command-snapshot.json
@@ -82,8 +82,17 @@
   {
     "command": "org:login:sfdx-url",
     "plugin": "@salesforce/plugin-auth",
-    "flags": ["alias", "json", "loglevel", "no-prompt", "set-default", "set-default-dev-hub", "sfdx-url-file"],
     "alias": ["force:auth:sfdxurl:store", "auth:sfdxurl:store"],
+    "flags": [
+      "alias",
+      "json",
+      "loglevel",
+      "no-prompt",
+      "set-default",
+      "set-default-dev-hub",
+      "sfdx-url-file",
+      "sfdx-url-stdin"
+    ],
     "flagChars": ["a", "d", "f", "p", "s"],
     "flagAliases": [
       "noprompt",
diff --git a/messages/sfdxurl.store.md b/messages/sfdxurl.store.md
index 706da034..b27c7293 100644
--- a/messages/sfdxurl.store.md
+++ b/messages/sfdxurl.store.md
@@ -22,6 +22,14 @@ You can also create a JSON file that has a top-level property named sfdxAuthUrl
 
 Path to a file that contains the Salesforce DX authorization URL.
 
+# flags.sfdx-url-stdin.summary
+
+Read sfdx auth url from stdin
+
+# errors.missingAuthUrl
+
+Error retrieving the auth URL. Please ensure it meets the description shown in the documentation for this command.
+
 # examples
 
 - Authorize an org using the SFDX authorization URL in the files/authFile.json file:
@@ -31,3 +39,7 @@ Path to a file that contains the Salesforce DX authorization URL.
 - Similar to previous example, but set the org as your default and give it an alias MyDefaultOrg:
 
   <%= config.bin %> <%= command.id %> --sfdx-url-file files/authFile.json --set-default --alias MyDefaultOrg
+
+- Authorize an org reading the SFDX authorization URL from stdin:
+
+  echo 'force://PlatformCLI::CoffeeAndBacon@su0503.my.salesforce.com' | <%= config.bin %> <%= command.id %> --sfdx-url-stdin --set-default --alias MyDefaultOrg
diff --git a/src/commands/org/login/sfdx-url.ts b/src/commands/org/login/sfdx-url.ts
index 003b4e9e..007e3101 100644
--- a/src/commands/org/login/sfdx-url.ts
+++ b/src/commands/org/login/sfdx-url.ts
@@ -11,6 +11,7 @@ import { AuthFields, AuthInfo, Messages } from '@salesforce/core';
 import { AnyJson } from '@salesforce/ts-types';
 import { parseJson } from '@salesforce/kit';
 import { AuthBaseCommand } from '../../../authBaseCommand';
+import { read } from '../../../stdin';
 
 Messages.importMessagesDirectory(__dirname);
 const messages = Messages.loadMessages('@salesforce/plugin-auth', 'sfdxurl.store');
@@ -22,6 +23,7 @@ type AuthJson = AnyJson & {
   result?: AnyJson & { sfdxAuthUrl: string };
   sfdxAuthUrl: string;
 };
+
 export default class LoginSfdxUrl extends AuthBaseCommand<AuthFields> {
   public static readonly summary = messages.getMessage('summary');
   public static readonly description = messages.getMessage('description', [AUTH_URL_FORMAT]);
@@ -29,12 +31,18 @@ export default class LoginSfdxUrl extends AuthBaseCommand<AuthFields> {
   public static aliases = ['force:auth:sfdxurl:store', 'auth:sfdxurl:store'];
 
   public static readonly flags = {
+    'sfdx-url-stdin': Flags.boolean({
+      summary: messages.getMessage('flags.sfdx-url-stdin.summary'),
+      exclusive: ['sfdx-url-file'],
+      exactlyOne: ['sfdx-url-file'],
+    }),
     'sfdx-url-file': Flags.file({
       char: 'f',
       summary: messages.getMessage('flags.sfdx-url-file.summary'),
-      required: true,
       deprecateAliases: true,
       aliases: ['sfdxurlfile'],
+      exclusive: ['sfdx-url-stdin'],
+      exactlyOne: ['sfdx-url-stdin'],
     }),
     'set-default-dev-hub': Flags.boolean({
       char: 'd',
@@ -67,16 +75,20 @@ export default class LoginSfdxUrl extends AuthBaseCommand<AuthFields> {
 
   public async run(): Promise<AuthFields> {
     const { flags } = await this.parse(LoginSfdxUrl);
-    if (await this.shouldExitCommand(flags['no-prompt'])) return {};
 
-    const authFile = flags['sfdx-url-file'];
+    if (await this.shouldExitCommand(flags['no-prompt'])) return {};
 
-    const sfdxAuthUrl = authFile.endsWith('.json') ? await getUrlFromJson(authFile) : await readFile(authFile, 'utf8');
+    const sfdxUrlFile = flags['sfdx-url-file'];
+    const sfdxAuthUrl = flags['sfdx-url-stdin']
+      ? await read()
+      : sfdxUrlFile
+      ? sfdxUrlFile.endsWith('.json')
+        ? await getUrlFromJson(sfdxUrlFile)
+        : await readFile(sfdxUrlFile, 'utf8')
+      : null;
 
     if (!sfdxAuthUrl) {
-      throw new Error(
-        `Error getting the auth URL from file ${authFile}. Please ensure it meets the description shown in the documentation for this command.`
-      );
+      throw messages.createError('errors.missingAuthUrl');
     }
 
     const oauth2Options = AuthInfo.parseSfdxAuthUrl(sfdxAuthUrl);
diff --git a/src/stdin.ts b/src/stdin.ts
new file mode 100644
index 00000000..342d2273
--- /dev/null
+++ b/src/stdin.ts
@@ -0,0 +1,25 @@
+/*
+ * Copyright (c) 2023, salesforce.com, inc.
+ * All rights reserved.
+ * Licensed under the BSD 3-Clause license.
+ * For full license text, see LICENSE.txt file in the repo root or https://opensource.org/licenses/BSD-3-Clause
+ */
+export function read(): Promise<string | undefined> {
+  return new Promise((resolve) => {
+    const stdin = process.openStdin();
+    stdin.setEncoding('utf-8');
+
+    let data = '';
+    stdin.on('data', (chunk) => {
+      data += chunk;
+    });
+
+    stdin.on('end', () => {
+      resolve(data);
+    });
+
+    if (stdin.isTTY) {
+      resolve('');
+    }
+  });
+}
diff --git a/test/commands/org/login/login.sfdx-url.nut.ts b/test/commands/org/login/login.sfdx-url.nut.ts
index 63d2f6bd..63a99c41 100644
--- a/test/commands/org/login/login.sfdx-url.nut.ts
+++ b/test/commands/org/login/login.sfdx-url.nut.ts
@@ -6,6 +6,7 @@
  */
 import { execCmd, prepareForAuthUrl, TestSession } from '@salesforce/cli-plugins-testkit';
 import { expect } from 'chai';
+import * as exec from 'shelljs';
 import { Env } from '@salesforce/kit';
 import { ensureString, getString } from '@salesforce/ts-types';
 import { AuthFields } from '@salesforce/core';
@@ -56,4 +57,9 @@ describe('org:login:sfdx-url NUTs', () => {
     const output = getString(result, 'shellOutput.stdout');
     expect(output).to.include(`Successfully authorized ${username} with org ID`);
   });
+
+  it('should authorize an org using sfdx-url (human readable)', () => {
+    const res = exec.cat(authUrl).exec('bin/dev org:login:sfdx-url -d --sfdx-url-stdin', { silent: true });
+    expect(res.stdout).to.include(`Successfully authorized ${username} with org ID`);
+  });
 });
diff --git a/test/commands/org/login/login.sfdx-url.test.ts b/test/commands/org/login/login.sfdx-url.test.ts
index a6081303..7e188ac4 100644
--- a/test/commands/org/login/login.sfdx-url.test.ts
+++ b/test/commands/org/login/login.sfdx-url.test.ts
@@ -6,13 +6,17 @@
  */
 
 import * as fs from 'fs/promises';
-import { AuthFields, AuthInfo, Global, Mode } from '@salesforce/core';
+import { AuthFields, AuthInfo, Global, Mode, Messages } from '@salesforce/core';
 import { MockTestOrgData, TestContext } from '@salesforce/core/lib/testSetup';
-import { expect } from 'chai';
+import { expect, assert } from 'chai';
 import { Config } from '@oclif/core';
 import { StubbedType, stubInterface } from '@salesforce/ts-sinon';
 import { SfCommand } from '@salesforce/sf-plugins-core';
 import LoginSfdxUrl from '../../../../src/commands/org/login/sfdx-url';
+import * as stdin from '../../../../src/stdin';
+
+Messages.importMessagesDirectory(__dirname);
+const messages = Messages.loadMessages('@salesforce/plugin-auth', 'sfdxurl.store');
 
 interface Options {
   authInfoCreateFails?: boolean;
@@ -91,7 +95,7 @@ describe('org:login:sfdx-url', () => {
       const response = await store.run();
       expect.fail(`Should have thrown an error. Response: ${JSON.stringify(response)}`);
     } catch (e) {
-      expect((e as Error).message).to.includes('Error getting the auth URL from file');
+      expect((e as Error).message).to.includes(messages.getMessage('errors.missingAuthUrl'));
     }
   });
 
@@ -213,4 +217,71 @@ describe('org:login:sfdx-url', () => {
     await store.run();
     expect(authInfoStub.save.callCount).to.equal(1);
   });
+
+  it('should return auth fields when reading auth url from stdin', async () => {
+    await prepareStubs({ fileDoesNotExist: true });
+    $$.SANDBOX.stub(stdin, 'read').resolves('force://PlatformCLI::CoffeeAndBacon@su0503.my.salesforce.com');
+    const store = new LoginSfdxUrl(['--sfdx-url-stdin', '--json'], {} as Config);
+    const response = await store.run();
+    expect(response.username).to.equal(testData.username);
+  });
+
+  it('should throw error when piping empty string to stdin', async () => {
+    await prepareStubs({ fileDoesNotExist: true });
+    $$.SANDBOX.stub(stdin, 'read').resolves('');
+    const store = new LoginSfdxUrl(['--sfdx-url-stdin', '--json'], {} as Config);
+
+    try {
+      const response = await store.run();
+      expect.fail(`Should have thrown an error. Response: ${JSON.stringify(response)}`);
+    } catch (e) {
+      expect((e as Error).message).to.includes(messages.getMessage('errors.missingAuthUrl'));
+    }
+  });
+
+  it('should throw error when not piping anything to stdin', async () => {
+    await prepareStubs({ fileDoesNotExist: true });
+    $$.SANDBOX.stub(stdin, 'read').resolves(undefined);
+    const store = new LoginSfdxUrl(['--sfdx-url-stdin', '--json'], {} as Config);
+
+    try {
+      const response = await store.run();
+      expect.fail(`Should have thrown an error. Response: ${JSON.stringify(response)}`);
+    } catch (e) {
+      expect((e as Error).message).to.includes(messages.getMessage('errors.missingAuthUrl'));
+    }
+  });
+
+  it('should ignore stdin when not using --sfdx-url-stdin', async () => {
+    await prepareStubs();
+    $$.SANDBOX.stub(stdin, 'read').resolves('force://foo::bar@su0503.my.salesforce.com');
+    const parseSfdxAuthUrlSpy = $$.SANDBOX.spy(AuthInfo, 'parseSfdxAuthUrl');
+    const store = new LoginSfdxUrl(['-f', keyPathTxt, '--json'], {} as Config);
+    await store.run();
+
+    assert.isTrue(parseSfdxAuthUrlSpy.calledWith('force://PlatformCLI::CoffeeAndBacon@su0503.my.salesforce.com'));
+  });
+
+  it('should throw error when passing both sfdx-url-stdin and sfdx-url-file', async () => {
+    const store = new LoginSfdxUrl(['--sfdx-url-stdin', '--sfdx-url-file', 'path/to/key.txt', '--json'], {} as Config);
+
+    try {
+      const response = await store.run();
+      expect.fail(`Should have thrown an error. Response: ${JSON.stringify(response)}`);
+    } catch (e) {
+      expect((e as Error).message).to.includes('--sfdx-url-file cannot also be provided when using --sfdx-url-stdin');
+    }
+  });
+
+  it('should throw error when not passing sfdx-url-stdin and sfdx-url-file', async () => {
+    const store = new LoginSfdxUrl(['--json'], {} as Config);
+
+    try {
+      const response = await store.run();
+      expect.fail(`Should have thrown an error. Response: ${JSON.stringify(response)}`);
+    } catch (e) {
+      expect((e as Error).message).to.includes('Exactly one of the following must be provided: --sfdx-url-file');
+      expect((e as Error).message).to.includes('Exactly one of the following must be provided: --sfdx-url-stdin');
+    }
+  });
 });