diff --git a/Makefile b/Makefile
index d951abd..247c6f9 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,6 @@
 
 # Image URL to use all building/pushing image targets
-IMG ?= controller:latest
+IMG ?= samirtahir91076/github-app-operator:latest
 # ENVTEST_K8S_VERSION refers to the version of kubebuilder assets to be downloaded by envtest binary.
 ENVTEST_K8S_VERSION = 1.29.0
 
@@ -197,6 +197,7 @@ $(HELMIFY): $(LOCALBIN)
 	test -s $(LOCALBIN)/helmify || GOBIN=$(LOCALBIN) go install github.com/arttor/helmify/cmd/helmify@v0.4.14
 
 helm: manifests kustomize helmify
+	cd config/manager && $(KUSTOMIZE) edit set image controller=${IMG}
 	$(KUSTOMIZE) build config/default | $(HELMIFY) -cert-manager-as-subchart charts/github-app-operator
 ##################################
 
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 1564f6f..213f28b 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -5,4 +5,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: samirtahir91076/github-app-operator
-  newTag: e2e-test
+  newTag: latest