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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>Portfolio Competitive Analysis | Sze Hao Chen | CSE 187A</title>
<meta name="description" content="something good should go here">
<meta name="author" content="your name should go here">
<!-- Le HTML5 shim, for IE6-8 support of HTML elements -->
<!--[if lt IE 9]>
<script src="http://html5shim.googlecode.com/svn/trunk/html5.js"></script>
<![endif]-->
<!-- Base Stylsheets -->
<link rel="stylesheet" href="stylesheets/lib/bootstrap.css" >
<!-- Your Stylesheets -->
<link rel="stylesheet" href="stylesheets/main.css" >
<!-- Base Javascripts -->
<script src="javascripts/lib/base.js"></script>
<!-- Your Javascripts -->
<script src="javascripts/main.js"></script>
</head>
<body>
<div class="container">
<h2>Sze Hao (Scott) Chen, Portfolio Competitive Analysis (CSE 187A Project 1)</h2>
<h3>1. Emotions (<a href="http://www.emotionslive.co.uk/">http://www.emotionslive.co.uk/</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
The designer used gradient and fancy font to convey a elegant first impression. The use of the legs with colorful socks also gives a naughty atmosphere.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
The point of this site is to show off the owner's past designs, to entice clients to hire him. At first glance, it doesn't do such a good job at this, since the gallery images are quite small. The texts are small and a bit hard to read as well. However, the secondary pages that pops up upon clicking a gallery image is simple and does show of his skills in design.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td>
There's not much interactivity going on here. Not even hover-affects. The site is not very engaging, so unless one is really interested in his portfolio pieces, he would not stay on the site for too long.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
Navigation buttons on top are a little small and since the color is the same as the entire site, it's not very obvious that they're there. There are "next page" buttons under the gallery, but it blends into the design a little too well, that a normal user wouldn't think it's a button at all (which is not a good thing). The simple click-and-pop opening of the gallery pieces are good though.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Headline/Gallery
</td>
</tr>
</table>
<h3>2. Magnetic North (<a href="http://mnatwork.com/">http://mnatwork.com/</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
The designer here is going for the out-of-the-box innovative impression. The site also gives a lively feeling since it uses a lot of circles and most of the elements on the site twitches once in a while. The use of round corners and fonts shows the designer's light personality as opposed to seriousness.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
This site has a <b>horrible</b> functionality. When the user first opens the site, he/she will have no idea what the site is trying to express, since it's just a blank. Apparently the user has to draw on the blank spaces to see more content, but after that, users will have to play around with the site for another long while to figure out what to do with the content (since at first the contents come in pieces..). Then there's too much text to read through for each piece of the designs they're trying to show off, and my guess is by this time most users won't have the patience to read through.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td>
This website is very very interactive, since the whole site is built around the idea that users have to draw on the page to cut open the surface and view the content that way. However, I think it is too extreme and it makes the point of the site quite obscure.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
the name of each navigational elements are all quite unclear, I wasn't too sure what will happen if I click "mN noise", or "Get your books on". Some content can <b>only</b> be nagivated to when the user does some mouse gesture. I feel like I'm playing wii with a mouse, but 10 times worse since I have no idea what is showing up on my screen.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Hidden Canvas
</td>
</tr>
</table>
<h3>3. Alastaire Allday (<a href="http://allday.cc/">http://allday.cc/</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
The site is very simple. The designer deliberately uses only gray-scale colors to keep the site very clean and focused. The language and dictions used on the site are very confident, probably because the designer's a copywriter convincing clients to hire him.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
It uses very clean designs and colors to focus the viewer's attention on the text, and this strategy worked very well on me. Big text and moderate spacing gave me the patience to read through all of his texts and appeals. There are even rates and terms-and-conditions on secondary pages.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td>
Not too much interaction on the page, just simple hover-affects. It seems like there's no need for too much interaction on this site anyway, since the texts and punch-lines are the focus of the site.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
Very clear wording on the nagivation buttons. On secondary pages, the detailed subcategories are also clearly listed on the right and provides easy access to samples/information.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Featured Graphics
</td>
</tr>
</table>
<h3>4. The Ladder (<a href="http://www.theladders.com/">http://www.theladders.com/</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
Uses a lot of rectangulars and sharp corners to show professionality. An everyday-picture of a lady sitting in her office looking back (with decent amount of glare on the picture), along with soft color scheme, to convey a friendly and welcoming atmpshere.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
The header and sub-header is placed at very obvious positions on the site and draws attention. The texts contained in the three boxes below are quite informative (price and package description). Too bad the call-to-action elements fell below the window height when first loaded.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td>
The call-to-action elements light up very fancily upon hover. Besides that, there's not enough interaction on the page.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
A bit confusing. Some header texts on the page have the same color as anchors, but they're actually not clickable and causes confusion. On the other hand, some links on the page are in black text, and have no indication that they're clickable. Also, there are three major secondary pages, but all three of them have completely different layouts as the home page and from each other; this forces the users to relearn the site everytime they navigate.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Four Boxes
</td>
</tr>
</table>
<h3>5. Sofa (<a href="www.madebysofa.com/archive/">http://www.madebysofa.com/</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
Uses clean lines and contrast of background colors to present a very easy yet strong separation of different parts of contents. The images and graphic elements used also shows that their product style is geared toward slick and powerful.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
Smart usage of the view-port dimension makes user think that they're getting all the information without switching page. It cleanly divides information and screenshots for each products, and each link-elements are very organizely displayed and easy to find. Shows off very well the product and the characteristics of the company.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td>
The black-and-white into color upon hover is a pretty cool effect and surprisingly engaging (makes me want to hover over everything and see what color they originally are..) The auto-scroll upon clicking a nagivation button was quite out-of-the-box and also does a good job into hinting the users that they should keep scrolling down.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
The four main navigation elements on the bottom of the landing page are quite easy to see. There are not that many secondary pages on the site. Most navigation is done by scrolling. This engages the user to "see more examples", but at the same time it's easy to lose track of where one is on thte page. Would be nice if there's a "back to top" feature.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Five Boxes
</td>
</tr>
</table>
<h3>6. Mariebocquet (<a href="http://www.mariebocquet.com/index.php">http://www.mariebocquet.com/</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
The designer uses a lot of random items in her background picture as well as the icon to express a very spontaneous, random personality. The transparency and color scheme is quite consistant and elegantly used.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
It's not too informative from the first glance. All the texts are too small and hard to read. There are no thumb nails or icons of any of her past works (they're only listed in text). Considering that it's a very long list, it's a bit hard to expect the users to find a piece that attracts them, or have the patience to browse through all of them one by one. There are no caption or commentary as to what the past works are about, which leaves users uninformed.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td>
There's a little icon on the upper-left corner that changes when moused-over, but it doesn't have much practicality. Little captions pop out on the links when the links are hovered, but texts are still too small to read. Not much interactivity otherwise.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
Navigation bar stays consistently on the left, which is nice. However, as stated earlier, the navigational texts are too hard to read. Click-and-show effect is easy enough to understand.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Fixed Sidebar
</td>
</tr>
</table>
<h3>7. James Lai Creative (<a href="http://www.jameslaicreative.com/">http://www.jameslaicreative.com/</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
Uses gradient, glossy reflection, text-shadow, and glows to express a clean yet elegant style of the designer.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
The home page describes clearly what the designer's motto and capable skills are. It also shows off rightaway his past works, displayed appropriately large and easy to view. However, there are no secondary pages to describe more in detail what each of the past projects are. Contact information is organizely displayed at the footer.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td>
The only interaction is when pressing the "next" button on the gallery display. Smooth transitions when swapping the images, but nothing much besides this. His e-mail address wasn't even clickable.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
There are only two navigation buttons, which are simple enough, but wasn't too visible at first glance since there were no "nagivation panel" (the unselected button was just a text floating on top of the page). He could've made the glowing dots under his gallery interactive to navigate through the images. Clean but unengaging site.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Featured Graphic
</td>
</tr>
</table>
<h3>8. 13 Creative (<a href="http://www.13creative.com/">http://www.13creative.com/</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
The style is very apparently to the viewer - use of pattern, it's font, and concave corners give a feminine and Victorian feel. Use of less-saturaed color scheme and the notebook background image emits a calm essence to the viewer.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
There's WAY TOO MUCH text in the About section. There's not really a place where I can just view simple introduction or skillset of the designer. The gallery was nice in that it's divided into different type of projects, and also for each project there are some close-up shots of detailed design work. Since she has enough close-up shots of the images from different angles, textual description of the project can be neglected rightfully. It is interesting to display quotes from her past clients.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td> The site is moderately interactive. I felt like I was browsing a fancy album. Transitions between each action kept me engaged. However, the transitions could be a bit faster, since there are a lot of images to browse through and after a while I got a bit impatient.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
Things are nicely categorized into different sections, and labeled with easily undersandable buttons. There are decent amount of buttons on the gallery to let me get to where I want to go, and doesn't feel confused or not in control.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Top and Left sidebars.
</td>
</tr>
</table>
<h3>9. Visual Box (<a href="http://www.visualboxsite.com">http://www.visualboxsite.com</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
There are a lot of blacking in and out affects going on, with a lot of glares and glossiness, entailing the designer's preference of strong contrast. Repeated use of rectangles and lines shows the sharp style that the designer prefers.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
There are not too much descriptions or hints on what this site is trying to tell you. One to two words captions are given to each piece, which is not at all informative. All pieces are layed out in a waterfall straight line down the page, which is quite hard to follow, especially since there's no spacing in between each of them.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td>
There's seemingly a lot of interaction going on. Many things are blacking in and out, and upon hovering an image, some caption takes over the image. However, it is not very obvious to the viewers at first that these effects are trying to help you focus on a certain piece. It takes a while to get the hang of how this site is trying to interact with you.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
Horrible navigation. On the very top, there's a compilation of gallery thumb nails that's supposed to lead you to the right part of the whole page; However, it is not very obvious to the viewers that these images are meant to be clicked on, since so much is already happening upon hover. Clickable and unclickable images have no differences when unhovered, so you actually have to hover through the entire site to see what's clickable and what's not. Back to top button is present, but very tiny.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Waterfall Gallery
</td>
</tr>
</table>
<h3>10. Jonathan May (<a href="http://jonathanmayphotography.com">http://jonathanmayphotography.com</a>) - Jan 19, 2012</h3>
<table>
<tr>
<td>
Brand
</td>
<td>
No fancy graphics, just black/gray text on white background. Very simplistic yet makes a strong first impression.
</td>
</tr>
<tr>
<td>
Functionality
</td>
<td>
From the first second of looking at the page, it already communicated very well that the focus of the site are the photos; since everything other than the photo are black/white and static. Description of each project are present, but is positioned in a very awkward place that the users might miss. Bio page and contact page are quite long and hard to read through.
</td>
</tr>
<tr>
<td>
Interactivity
</td>
<td>
The gallery has suitable level of interactivity. auto-scroll that follows the mouse movement is quite engaging and easy to use. Toolkit on the icons that pops up upon hover is a good addtion, since it doesn't block the viewing of photo but provides hint when needed. I noticed that left and right arrows can also be used to browse, which is quite thoughtful.
</td>
</tr>
<tr>
<td>
Navigation
</td>
<td>
All projects are categorized nicely and navigation to each category are nicely listed on the left. Navigation through the gallery is quite self-explanatory and there are helpful hints on the icons to help user share or buy the photo.
</td>
</tr>
<tr>
<td>
Layout
</td>
<td>
Featured Photo
</td>
</tr>
</table>
</div>
</body>
</html>