diff --git a/api/pom.xml b/api/pom.xml
index 0606b11..74bc101 100644
--- a/api/pom.xml
+++ b/api/pom.xml
@@ -8,7 +8,7 @@
   <parent>
     <groupId>com.spotify.metrics</groupId>
     <artifactId>semantic-metrics-parent</artifactId>
-    <version>1.1.10-SNAPSHOT</version>
+    <version>1.1.10</version>
     <relativePath>..</relativePath>
   </parent>
 
diff --git a/core/pom.xml b/core/pom.xml
index b900d22..58a8f31 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -8,7 +8,7 @@
   <parent>
     <groupId>com.spotify.metrics</groupId>
     <artifactId>semantic-metrics-parent</artifactId>
-    <version>1.1.10-SNAPSHOT</version>
+    <version>1.1.10</version>
     <relativePath>..</relativePath>
   </parent>
 
diff --git a/examples/pom.xml b/examples/pom.xml
index ca69972..7469582 100644
--- a/examples/pom.xml
+++ b/examples/pom.xml
@@ -8,7 +8,7 @@
   <parent>
     <groupId>com.spotify.metrics</groupId>
     <artifactId>semantic-metrics-parent</artifactId>
-    <version>1.1.10-SNAPSHOT</version>
+    <version>1.1.10</version>
     <relativePath>..</relativePath>
   </parent>
 
diff --git a/ffwd-reporter/pom.xml b/ffwd-reporter/pom.xml
index 81aabd3..273d0c8 100644
--- a/ffwd-reporter/pom.xml
+++ b/ffwd-reporter/pom.xml
@@ -8,7 +8,7 @@
   <parent>
     <groupId>com.spotify.metrics</groupId>
     <artifactId>semantic-metrics-parent</artifactId>
-    <version>1.1.10-SNAPSHOT</version>
+    <version>1.1.10</version>
     <relativePath>..</relativePath>
   </parent>
 
diff --git a/guava/pom.xml b/guava/pom.xml
index 4010e82..f208959 100644
--- a/guava/pom.xml
+++ b/guava/pom.xml
@@ -8,7 +8,7 @@
   <parent>
     <groupId>com.spotify.metrics</groupId>
     <artifactId>semantic-metrics-parent</artifactId>
-    <version>1.1.10-SNAPSHOT</version>
+    <version>1.1.10</version>
     <relativePath>..</relativePath>
   </parent>
 
diff --git a/jmh-benchmarks/pom.xml b/jmh-benchmarks/pom.xml
index 5966f65..5f83df2 100644
--- a/jmh-benchmarks/pom.xml
+++ b/jmh-benchmarks/pom.xml
@@ -5,7 +5,7 @@
   <parent>
     <groupId>com.spotify.metrics</groupId>
     <artifactId>semantic-metrics-parent</artifactId>
-    <version>1.1.10-SNAPSHOT</version>
+    <version>1.1.10</version>
   </parent>
 
   <artifactId>semantic-metrics-jmh-benchmarks</artifactId>
diff --git a/pom.xml b/pom.xml
index 63b3500..1506be7 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
 
   <groupId>com.spotify.metrics</groupId>
   <artifactId>semantic-metrics-parent</artifactId>
-  <version>1.1.10-SNAPSHOT</version>
+  <version>1.1.10</version>
   <name>Semantic Metrics: Parent POM</name>
   <packaging>pom</packaging>
 
@@ -27,7 +27,7 @@
     <developerConnection>scm:git:git@github.com:spotify/semantic-metrics.git
     </developerConnection>
     <url>https://github.com/spotify/semantic-metrics</url>
-    <tag>HEAD</tag>
+    <tag>1.1.10</tag>
   </scm>
 
   <licenses>
diff --git a/remote/pom.xml b/remote/pom.xml
index 5c1fc2f..a99e5e8 100644
--- a/remote/pom.xml
+++ b/remote/pom.xml
@@ -8,7 +8,7 @@
   <parent>
     <groupId>com.spotify.metrics</groupId>
     <artifactId>semantic-metrics-parent</artifactId>
-    <version>1.1.10-SNAPSHOT</version>
+    <version>1.1.10</version>
     <relativePath>..</relativePath>
   </parent>
 
diff --git a/semantic-metrics-bom/pom.xml b/semantic-metrics-bom/pom.xml
index 87392aa..2001ee4 100644
--- a/semantic-metrics-bom/pom.xml
+++ b/semantic-metrics-bom/pom.xml
@@ -4,7 +4,7 @@
 
   <groupId>com.spotify.metrics</groupId>
   <artifactId>semantic-metrics-bom</artifactId>
-  <version>1.1.10-SNAPSHOT</version>
+  <version>1.1.10</version>
   <name>Semantic Metrics: Bill Of Materials</name>
 
   <description>
@@ -26,7 +26,7 @@
     <developerConnection>scm:git:git@github.com:spotify/semantic-metrics.git
     </developerConnection>
     <url>https://github.com/spotify/semantic-metrics</url>
-    <tag>HEAD</tag>
+    <tag>1.1.10</tag>
   </scm>
 
   <licenses>