As part of Google Data Analytics course, the case study is done on Bellabeat Fitness data (dataset available: here).
The case study requires the analyst to follow the steps of the data analysis process: Ask, Prepare, Process, Analyze, Share, and Act.
Kaggle notebook: R Notebook
Tableau workbook: Tableau Public Workbook
Bellabeat is a successful small company, but they have the potential to become a larger player in the global smart device market. Urška Sršen, cofounder and Chief Creative Officer of Bellabeat, believes that analyzing smart device fitness data could help unlock new growth opportunities for the company. It has been asked to focus on one of Bellabeat’s products and analyze smart device data to gain insight into how consumers are using their smart devices. The insights discovered will then help guide marketing strategy for the company.
The Business task is to analyze smart device usage data to gain insight into how consumers use non-Bellabeat smart devices. Based on insights, select one Bellabeat product which makes the user more inclusive to use and stay healthy. Make high-level recommendations for how these trends or insights help Bellabeat marketing team craft new strategies.
A detailed step-wise tasks are performed in R language and the same tasks are done in Tableau as well with effective dashboards and interpretations.