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Update res-startup.mdx
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sunnyhuang42 committed Dec 13, 2023
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易错点:

1. **目标市场过窄**:选择的细分市场容量过小、潜力不够大,难以支撑长期发展
2. **忽略测试收入的发展性(viable)**:尚未压力测试 年经常性收入(revenue stream) 的 发展性(viable,下图中的绿圆) ,就去深入测试和迭代产品服务(solution,下图中的蓝圆)
![post231214-1](https://cdn.sunnyhuang.net/share/post231214-1.jpg)

2. **过分关注非核心指标**:初创企业应该关注的最重要的指标并不是收入或者用户增长,而是 "生命周期价值"(Life Time Value,LTV)和 "用户获取成本"(Customer Acquisition Cost,CAC),这两个数据可以帮助企业更深入地理解其运营情况,优化商业模式。理解并处理好这两个指标,比简单地追求用户增长或者收入更为重要。
3. **过早扩张**:在没实现 PMF(Product/Market Fit,产品/市场匹配) 之前,就投入资源快速扩张,结果陷入恶性循环迅速溃败
4. **缺乏竞争壁垒**:业务护城河积累不深,业务难以持续提供稀缺价值
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