diff --git a/build.sh b/build.sh
index 3598d24..45ffc1d 100755
--- a/build.sh
+++ b/build.sh
@@ -16,6 +16,7 @@ fi
 for profile in "${profiles[@]}"; do
     rm -rf /var/kiwi/build; mkdir -p /var/kiwi/{build,tmp}
     kiwi-ng \
+        --debug \
         --color-output \
         --temp-dir /var/kiwi/tmp \
         --type iso \