Merge pull request #47 from techstartucalgary/elevator-pitch-24-updates

Updated doc with more details

src/events/2024-2025/demos/elevator-pitch/README.md

@@ -8,26 +8,40 @@
 
 Let everyone know what your product idea is, present progress so far and next steps.
 
+This lets the executive and project support teams know how far you are and what your vision is to best provide the support and resources you need.
+
+There will be more pitches and demos to come, so this will be a good warmup for them (as well as being a valuable skill in industry).
+
 ### Start Time
 
 6 PM sharp
 
 ### Time Limit
 
-Hard cutoff at 5 minutes
+**Hard** cutoff at 5 minutes
 
-Time for Q&A after
+Then 3 minutes for Q&A
 
 ## What to do
 
 Clearly state what exactly you're doing, what problem you're solving (if applicable), and how you plan to approach it.
 
+Make it engaging and interesting, leave the audience with something memorable.
+
+In your slide deck, avoid walls of text at all cost, use visuals instead.
+
+We recommend not having more than 3 people presenting as this really messes with your presentation's flow as you hand off to them.
+
+Speak loudly and clearly so everyone can hear you! Use the LAV mic if possible, and learn how to use it correctly. This [video](https://youtu.be/wd_f7iYbFrA) may help. Whatever you do, do not speak into it directly, you will make very loud and annoying popping sounds.
+
 Rehearse your pitch and keep it under the time limit.
 
 ## What not to do
 
 Don't get bogged down by details, this is a high level overview of your idea.
 
+Don't get too technical, assume your audience is investors who know nothing about programming.
+
 ## Suggested talking points
 
 These are just suggestions and not at all mandatory, but may help get you started.