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Visual Principles

The fundamental principles for communicating visually.

Beginning Visual Principles

You should be able to

  • Intentionally use visual design principles in your design.
  • Intentionally break visual design principles in your design.
  • Use the vocabulary of visual design principles when articulating the reasons for your design and when critiquing teammates' designs.
  • Point out what visual principles, in any medium, that are being used in a design and why they are helping the design be successful or unsuccessful.

Intermediate Visual Principles

You should be able to

  • Understand where the visual principles came from and what the history is behind them.
  • Reference the psychology behind visual principles.

Advanced Visual Principles