iab-2015-display-mobile-creative-guidelines.json

[{
  "creative_unit_name": "Billboard",
  "initial_dimensions": [{
    "width": 970,
    "height": 250
  }],
  "maximum_expanded_dimensions": {
    "width": 970,
    "height": 250
  },
  "max_initial_file_load": 200,
  "host_initiated_subload": 1000,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Filmstrip",
  "initial_dimensions": [{
    "width": 300,
    "height": 600
  }],
  "max_initial_file_load": 200,
  "host_initiated_subload": 300,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Portrait",
  "initial_dimensions": [{
    "width": 300,
    "height": 1050
  }],
  "maximum_expanded_dimensions": {
    "width": 580,
    "height": 460
  },
  "max_initial_file_load": 200,
  "host_initiated_subload": 350,
  "min_z_index": 5000,
  "max_z_index": 1999999

}, {
  "creative_unit_name": "Pushdown",
  "initial_dimensions": [{
    "width": 970,
    "height": 90
  }, {
    "width": 970,
    "height": 66
  }],
  "maximum_expanded_dimensions": {
    "width": 970,
    "height": 415
  },
  "max_initial_file_load": 200,
  "host_initiated_subload": 300,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Sidekick",
  "initial_dimensions": [{
    "width": 300,
    "height": 250
  }, {
    "width": 300,
    "height": 600
  }, {
    "width": 970,
    "height": 250
  }],
  "maximum_expanded_dimensions": {
    "width": 850,
    "height": "550 970"
  },
  "max_initial_file_load": 200,
  "host_initiated_subload": 300,
  "min_z_index": 5000,
  "max_z_index": 1999999

}, {
  "creative_unit_name": "Slider",
  "initial_dimensions": [{
    "width": "*",
    "height": 90
  }, {
    "width": 970,
    "height": 90
  }],
  "maximum_expanded_dimensions": {
    "width": 970,
    "height": 550
  },
  "max_initial_file_load": 200,
  "host_initiated_subload": 300,
  "min_z_index": 5000,
  "max_z_index": 1999999

}, {
  "creative_unit_name": "Medium Rectangle",
  "initial_dimensions": [{
    "width": 300,
    "height": 250
  }],
  "max_initial_file_load": 200,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Rectangle",
  "initial_dimensions": [{
    "width": 180,
    "height": 150
  }],
  "max_initial_file_load": 80,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Wide Skyscrape",
  "initial_dimensions": [{
    "width": 160,
    "height": 600
  }],
  "max_initial_file_load": 200,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Leaderboard",
  "initial_dimensions": [{
    "width": 728,
    "height": 90
  }],
  "max_initial_file_load": 200,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Super Leader board - Provisional Unit",
  "initial_dimensions": [{
    "width": 970,
    "height": 90
  }, {
    "width": 970,
    "height": 66
  }],
  "max_initial_file_load": 200,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Half Page",
  "initial_dimensions": [{
    "width": 300,
    "height": 600
  }],
  "max_initial_file_load": 200,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Button 2",
  "initial_dimensions": [{
    "width": 120,
    "height": 60
  }],
  "max_initial_file_load": 80,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Micro Bar",
  "initial_dimensions": [{
    "width": 88,
    "height": 31
  }],
  "max_initial_file_load": 80,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "In-Banner Video",
  "initial_dimensions": [{
    "width": 300,
    "height": 250
  }, {
    "width": 180,
    "height": 150
  }, {
    "width": 160,
    "height": 600
  }, {
    "width": 728,
    "height": 90
  }, {
    "width": 300,
    "height": 600
  }],
  "max_initial_file_load": 200,
  "host_initiated_subload": 100,
  "min_z_index": 0,
  "max_z_index": 4999

}, {
  "creative_unit_name": "Expandable/Retractable",
  "initial_dimensions2": [{
    "width": "300-600",
    "height": 250
  }, {
    "width": "180-600",
    "height": 150
  }, {
    "width": "160-600",
    "height": 600
  }, {
    "width": "300-600",
    "height": 600
  }, {
    "width": 728,
    "height": "90-315"
  }],
  "max_initial_file_load": 200,
  "host_initiated_subload": 300,
  "min_z_index": 5000,
  "max_z_index": 1999999

}, {
  "creative_unit_name": "Pop Ups",
  "initial_dimensions": [{
    "width": 300,
    "height": 250
  }, {
    "width": 550,
    "height": 480
  }, {
    "width": 0,
    "height": 0
  }],
  "max_initial_file_load": 200,
  "host_initiated_subload": 300

}, {
  "creative_unit_name": "Floating",
  "initial_dimensions": [{
    "width": "*",
    "height": "*"
  }],
  "max_initial_file_load": 200,
  "host_initiated_subload": 300,
  "min_z_index": 2000000,
  "max_z_index": 2999999

}, {
  "creative_unit_name": "Between-the-Page (aka \"Interstitial\")",
  "initial_dimensions": [{
    "width": "*",
    "height": "*"
  }],
  "max_initial_file_load": 200,
  "host_initiated_subload": 300
  }
]