diff --git a/app.py b/app.py
index 7473d6d..6c3352b 100644
--- a/app.py
+++ b/app.py
@@ -1,5 +1,6 @@
 import logging
 import os
+from urllib.parse import urlparse
 
 import jwt
 from dotenv import load_dotenv
@@ -32,13 +33,13 @@ def verify_token(token):
 
 # Your deployment endpoint
 @app.route("/deploy", methods=["POST", "DELETE"])
-@auth.login_required
 def deploy():
     data = request.get_json()
 
     # Create DeploymentConfig object
-    project_url_split = data.get("project_git_url").split("/")
-    project_name = f"{project_url_split[-2]}_{project_url_split[-1]}".split(".git")[0]
+    project_name = urlparse(data.get("project_git_url")).path[
+        :-4
+    ]  # remove .git from the end
     config = DeploymentConfig(
         project_name=project_name,
         branch_name=data.get("branch"),
diff --git a/server/deployer.py b/server/deployer.py
index ebfbfe9..14d84bd 100644
--- a/server/deployer.py
+++ b/server/deployer.py
@@ -51,7 +51,7 @@ def _clone_project(self):
                 "git",
                 "clone",
                 "-b",
-                self._config.branch_name,
+                self._config.branch_name_raw,
                 self._config.project_git_url,
                 self._project_path,
             ],
diff --git a/server/utils.py b/server/utils.py
index 08fad61..cd73bad 100644
--- a/server/utils.py
+++ b/server/utils.py
@@ -3,6 +3,7 @@
 import logging
 import os
 import pathlib
+import re
 import socket
 import subprocess
 import typing
@@ -23,12 +24,27 @@ class DeploymentConfig:
     compose_file_location: str = "docker-compose.yml"
     rest_action: str = "POST"
 
+    def __post_init__(self):
+        self.branch_name_raw = self.branch_name
+        self.project_name_raw = self.project_name
+
+        self.project_name = re.sub(r"[^a-zA-Z]", "", self.project_name.lower())
+        self.project_name = (
+            self.project_name[-10:]
+            if len(self.project_name) > 10
+            else self.project_name
+        )
+        self.branch_name = re.sub(r"[^a-zA-Z]", "", self.branch_name.lower())
+        self.branch_name = (
+            self.branch_name[:20] if len(self.branch_name) > 20 else self.branch_name
+        )
+
     def get_project_hash(self):
-        return get_random_stub(f"{self.project_name}:{self.branch_name}")
+        return get_random_stub(f"{self.project_name}:{self.branch_name}", 10)
 
     def __repr__(self):
         return (
-            f"DeploymentConfig({self.project_name!r}, {self.branch_name!r}, {self.project_git_url!r}, "
+            f"DeploymentConfig({self.project_name_raw!r}, {self.branch_name_raw!r}, {self.project_git_url!r}, "
             f"{self.compose_file_location!r}, {self.rest_action!r})"
         )
 
@@ -350,8 +366,9 @@ def cleanup_deployment_variables(self):
         return response
 
 
-def get_random_stub(project_name: str) -> str:
-    return hashlib.md5(project_name.encode()).hexdigest()[:16]
+def get_random_stub(project_name: str, length: int = 64) -> str:
+    hash_string = hashlib.md5(project_name.encode()).hexdigest()
+    return hash_string[:length] if length else hash_string
 
 
 def load_yaml_file(filename: str):
diff --git a/tests/test_utils.py b/tests/test_utils.py
index 1911027..1db5505 100644
--- a/tests/test_utils.py
+++ b/tests/test_utils.py
@@ -14,7 +14,7 @@ def test_verify_project_hash_format(deployment_config):
 
     # Then
     assert type(project_hash) == str
-    assert len(project_hash) == 16
+    assert len(project_hash) == 10
 
 
 def test_dont_load_compose_file_in_compose_helper():
@@ -148,7 +148,7 @@ def test_generate_outer_proxy_conf_file(nginx_helper, mocker):
         == """
     server {
         listen 80;
-        server_name ~c7866191e5a92858.localhost;
+        server_name ~7a38dba0c2.localhost;
 
         location / {
             proxy_pass http://host.docker.internal:12345;
@@ -160,9 +160,7 @@ def test_generate_outer_proxy_conf_file(nginx_helper, mocker):
     }
     """
     )
-    mock_open.assert_called_with(
-        "/path/to/outer/conf/test-project-name-c7866191e5a92858.conf", "w"
-    )
+    mock_open.assert_called_with("/path/to/outer/conf/rojectname-7a38dba0c2.conf", "w")
 
 
 def test_generate_project_proxy_conf_file(nginx_helper, mocker):
@@ -177,13 +175,10 @@ def test_generate_project_proxy_conf_file(nginx_helper, mocker):
     proxy_conf_path, urls = nginx_helper.generate_project_proxy_conf_file(services)
 
     # Then
-    assert (
-        proxy_conf_path
-        == "/path/to/deployment/project/test-project-name-c7866191e5a92858.conf"
-    )
+    assert proxy_conf_path == "/path/to/deployment/project/rojectname-7a38dba0c2.conf"
     assert urls == [
-        "http://test-project-name-test-branch-name-1000-c7866191e5a92858.localhost",
-        "http://test-project-name-test-branch-name-2000-c7866191e5a92858.localhost",
+        "http://rojectname-testbranchname-1000-7a38dba0c2.localhost",
+        "http://rojectname-testbranchname-2000-7a38dba0c2.localhost",
     ]
 
 
@@ -225,9 +220,7 @@ def test_remove_outer_proxy(nginx_helper, mocker):
     nginx_helper.remove_outer_proxy()
 
     # Then
-    mock_remove.assert_called_with(
-        "/path/to/outer/conf/test-project-name-c7866191e5a92858.conf"
-    )
+    mock_remove.assert_called_with("/path/to/outer/conf/rojectname-7a38dba0c2.conf")
 
 
 def test_remove_outer_proxy_when_file_is_deleted_already(nginx_helper, mocker):