diff --git a/CHANGELOG.md b/CHANGELOG.md
index 7f0f023d..dcd12986 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,6 +7,11 @@ and this project adheres to [Semantic Versioning](http://semver.org/spec/v2.0.0.
 
 ## [Unreleased]
 
+### Changed
+
+- Always send `showSponsored` as true to the backend.
+- Remove explicit call for `sponsoredProduct`, always relying on the backend return value.
+
 ## [3.130.2] - 2024-03-08
 
 ## [3.130.1] - 2024-03-08
diff --git a/react/SearchContent.js b/react/SearchContent.js
index 12dff726..edcaffcb 100644
--- a/react/SearchContent.js
+++ b/react/SearchContent.js
@@ -10,14 +10,9 @@ const SearchContent = () => {
   const { searchQuery, showFacets, lazyItemsRemaining } = useSearchPage()
   const { mobileLayout, showContentLoader } = useSearchPageState()
 
-  const searchProducts =
+  const products =
     path(['data', 'productSearch', 'products'], searchQuery) || []
 
-  const sponsoredProducts =
-    path(['data', 'sponsoredProducts'], searchQuery) || []
-
-  const products = sponsoredProducts.concat(searchProducts)
-
   const redirect = path(['data', 'productSearch', 'redirect'], searchQuery)
 
   /* No need to show the spinner if it is loading because
diff --git a/react/components/SearchQuery.js b/react/components/SearchQuery.js
index cadb8e96..f57a2ef8 100644
--- a/react/components/SearchQuery.js
+++ b/react/components/SearchQuery.js
@@ -4,7 +4,6 @@ import { useRuntime } from 'vtex.render-runtime'
 import productSearchQuery from 'vtex.store-resources/QueryProductSearchV3'
 import searchMetadataQuery from 'vtex.store-resources/QuerySearchMetadataV2'
 import facetsQuery from 'vtex.store-resources/QueryFacetsV2'
-import sponsoredProductsQuery from 'vtex.store-resources/QuerySponsoredProducts'
 import { equals } from 'ramda'
 import { canUseDOM } from 'exenv'
 
@@ -13,7 +12,6 @@ import {
   detachFiltersByType,
   buildQueryArgsFromSelectedFacets,
 } from '../utils/compatibilityLayer'
-import shouldSkipSponsoredProducts from '../utils/shouldSkipSponsoredProducts'
 import { FACETS_RENDER_THRESHOLD } from '../constants/filterConstants'
 import useRedirect from '../hooks/useRedirect'
 import useSession from '../hooks/useSession'
@@ -170,27 +168,7 @@ const useCorrectSearchStateVariables = (
   return result
 }
 
-const sponsoredProductsResult = (
-  sponsoredProductsLoading,
-  sponsoredProductsError,
-  sponsoredProducts
-) => {
-  const showSponsoredProducts =
-    !sponsoredProductsLoading && !sponsoredProductsError
-
-  const sponsoredProductsResponse = showSponsoredProducts
-    ? sponsoredProducts
-    : []
-
-  return sponsoredProductsResponse
-}
-
-const useQueries = (
-  variables,
-  facetsArgs,
-  price,
-  sponsoredProductsBehavior = 'sync'
-) => {
+const useQueries = (variables, facetsArgs, price) => {
   const { getSettings, query: runtimeQuery } = useRuntime()
   const settings = getSettings('vtex.store')
 
@@ -199,31 +177,11 @@ const useQueries = (
   const productSearchResult = useQuery(productSearchQuery, {
     variables: {
       ...variables,
-      showSponsored:
-        settings?.fetchSponsoredProductsOnSearch &&
-        sponsoredProductsBehavior === 'sync',
+      showSponsored: true,
       variant: getCookie('sp-variant'),
     },
   })
 
-  const {
-    data: { sponsoredProducts } = [],
-    loading: sponsoredProductLoading,
-    error: sponsoredProductsError,
-  } = useQuery(sponsoredProductsQuery, {
-    variables: {
-      ...variables,
-      anonymousId: getCookie('biggy-anonymous'),
-    },
-    skip: shouldSkipSponsoredProducts(sponsoredProductsBehavior, settings),
-  })
-
-  const sponsoredProductsReturn = sponsoredProductsResult(
-    sponsoredProductLoading,
-    sponsoredProductsError,
-    sponsoredProducts
-  )
-
   const {
     refetch: searchRefetch,
     loading: searchLoading,
@@ -313,7 +271,6 @@ const useQueries = (
         sampling: facets?.sampling,
       },
       searchMetadata,
-      sponsoredProducts: sponsoredProductsReturn,
     },
     productSearchResult,
     refetch,
diff --git a/react/utils/shouldSkipSponsoredProducts.ts b/react/utils/shouldSkipSponsoredProducts.ts
deleted file mode 100644
index 1b3135df..00000000
--- a/react/utils/shouldSkipSponsoredProducts.ts
+++ /dev/null
@@ -1,26 +0,0 @@
-type SponsoredProductsBehavior = 'skip' | 'sync' | 'async'
-
-type Settings = {
-  fetchSponsoredProductsOnSearch: boolean
-} & Record<string, unknown>
-
-/**
- * This function checks the store's settings, as well as the passed value of
- * `sponsoredProductsBehavior` passed in the store-theme, to determine if the
- * sponsored products request should be skipped or not.
- * Some accounts may not have configured the store's settings, so we need to check if the
- * `sponsoredProductsBehavior` parameter for compatibility.
- */
-const shouldSkipSponsoredProducts = (
-  sponsoredProductsBehavior: SponsoredProductsBehavior,
-  settings: Settings
-) => {
-  const fetchSponsoredProductsConfig = settings?.fetchSponsoredProductsOnSearch
-
-  return (
-    (!fetchSponsoredProductsConfig && sponsoredProductsBehavior === 'skip') ||
-    sponsoredProductsBehavior === 'sync'
-  )
-}
-
-export default shouldSkipSponsoredProducts