String escaping in setup.py

[danohu]

My surname contains an apostrophe.
The setup.py template uses this without escaping:

author='{{cookiecutter.full_name}}',

This leads to a SytaxError when I try to make use of setup.py:

python setup.py develop
File "setup.py", line 36
author='Dan O'Huiginn',
^
SyntaxError: invalid syntax

It looks like the same is true of all the other data included in setup.py

I looked around at how other cookiecutters handle this. Most don't, but the least-bad was:
cookiecutter-pypackage:

author="{{ cookiecutter.full_name.replace('"', '\"') }}",

[wdm0006]

That makes sense to me, would you like to issue a pull request?