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Upload two papers for click and conversion prediction. #37

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Upload two papers for click and conversion prediction. #37

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2 changes: 2 additions & 0 deletions README.md
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Expand Up @@ -26,6 +26,8 @@ If you find a paper about RTB techniques or review which is not listed here, ple
## Demand-Side Platform (DSP) Techniques

### CTR/CVR Estimation
* [A Sparse Deep Factorization Machine for Efficient CTR Prediction](https://arxiv.org/pdf/2002.06987.pdf) by Wei Deng et al. Arxiv 2020.
* [Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising](https://arxiv.org/pdf/1907.10235.pdf) by Junwei Pan et al. SIGKDD 2019.
* [A Nonparametric Delayed Feedback Model for Conversion Rate Prediction](https://arxiv.org/pdf/1802.00255.pdf) by Yuya Yoshikawa and Yusaku Imai. ArXiv 2018.
* [Robust Factorization Machines for User Response Prediction](http://wnzhang.net/share/rtb-papers/rfm-www.pdf) by Surabhi Punjabi and Priyanka Bhatt. WWW 2018.
* [Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising](http://wnzhang.net/share/rtb-papers/fwfm-www.pdf) by Junwei Pan et al. WWW 2018.
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