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Lucy is generally happy with the approach so we can move forward
A couple of suggestions:
make the color more bold ( can we please use the light orange instead of gray for the background, and the button color the dark orange)
Copy needs to be more descriptive of the fact that they are navigating to another tool
Make sure that button has an external link icon on it to show that they are navigating elsewhere
Copy for on the UC Helper
Header:
"Discover Expert Tips with Our Cost of Living Helper"
Body:
"Access practical advice, from budgeting tips to cost-cutting strategies, with the Cost of Living Helper. Our tool is designed to help you adapt and thrive during tough financial times."
Button text:
"Explore Cost of Living Tips"
Copy for on the CoL Helper
Header:
"Could You Be Eligible for Extra Support?"
Body:
"Struggling with the cost of living? You may qualify for Universal Credit—financial support from the government to help with essentials like rent and groceries. Find out if you're eligible and get personalized step-by-step guidance with our companion tool, the Universal Credit Helper."
Is your feature / client request related to a problem? Please describe.
Encouraging mutual promotion between both platforms can increase utilisation.
Describe the solution you'd like
Implement a subtle call-to-action for seamless navigation between platforms.
Budget: 1.5 days
Describe alternatives you've considered
No response
Screenshots or a link to a Loom Recording
No response
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