MOM Budget Request

[saltyfacu]

Hello everyone.

MOM’s dedication to Yearn remains as strong as ever, across development, design, brand and marketing. Last quarter saw two big new product launches (Gimme and Yearn X) designed to simplify the core Yearn Vault experience (a common user pain point), alongside MOM’s trademark crypto native marketing work ensuring the Yearn brand stays relevant and visible within the industry.

As a committed service provider, MOM always aims to work hand-in-hand with Yearn's core teams to understand and fulfil their frontend, design, and creative needs.

Oh, and MOM is growing. We’re excited to welcome a new Creative Director onto the team with a wealth of award winning experience behind him as the former creative innovation lead on Nike through RGA London. We’re excited to see what he’ll bring to the Yearn DAO.

Scope of Work

Below is the current scope of work MOM is planning based on our recent conversations with yTeams. It covers design, frontend development, and marketing:

• yPools
• yLockers
• v3
• Yearn.fi
• Gimme
• veYFI
• Juiced
• yETH
• Web Lib
• yDaemon
• ape.tax
• Yearn X
• [redacted iykyk]

The Plan

MOM will continue collaborating closely with the Yearn teams on the projects listed above, delivering high quality design, frontend development, and creative comms to meet their needs.

Alongside these ongoing efforts, there are two areas where we’re pushing to make some meaningful improvements to Yearn's core user experience.

1: Yearn X

Yearn X is live! It’s another awesome feature attracting new partners who want their own space and visibility. This is just the start! We are also adding bridging functionality to Yearn X!

2: [Yearn.fi](http://yearn.fi/) Redesign

With feedback from many contributors, we’ve made great progress on the redesign. We’re currently polishing the final details and wrapping up the last bits and pieces to get it ready for launch.

Shipping this redesign has two components: the tech side and the marketing side. Both are moving full steam ahead to get it out the door as soon as possible!

3: yUSD

We’ve been working closely with the yPools teams to launch yUSD very soon. Expect a fresh design, comprehensive front end, and marketing launch - all with the usual top notch product experience from Yearn.

4: Vaults vWat?

Vault v2, Vault v3, Vault vWat? We are exploring a way to merge all vaults in a single UI. Making it easier and clearer on how / where to access the best opportunities in DeFi

5: Super duper secret project

Our lips are sealed, and NDAs signed (not really). A yTeam is launching a very exciting project which is currently in stealth but MOM plans to be the launch and development partner for this [redacted] protocol which will [redacted] and revolutionalise [redacted]. Nice!

Deadline

2025-01-31

Money

Our grant request covers frontend development, UI/ UX design, web copy, creative comms, branding, maintenance, bug fixes, and infrastructure costs associated with hosting domains and dapps across the range of Yearn projects listed above.

365,250 DAI total

Wallet

0x0

[Elvalandro]

November's Update

The weather might be getting colder but at Yearn things are always heating up. November saw two big launches for the creative team, Yearn’s long awaited front end redesign, and the USDS vaults which we launched with a GenZ style sonic film made entirely in the game engine.

Outside of those big launches the creative team released content for the Sherlock bug bounty, yFU comic launch, veYFI, Resupply and Sturdy Vaults.

November Creative highlights:

• YearnFi rebrand launch: https://x.com/yearnfi/status/1859299510817783895
• Yearn brand film: https://x.com/yearnfi/status/1861425290322260236
• USDS Sonic campaign: https://x.com/yearnfi/status/1862143186971288013
• USDS post: https://x.com/yearnfi/status/1862480738479640655
• Sherlock Bug Bounty: https://x.com/yearnfi/status/1852409690660987240
• yFU comic: https://x.com/yearnfi/status/1855201292492095970
• veYFI thread: https://x.com/yearnfi/status/1855986588443869302
• Hippo teaser: https://x.com/yearnfi/status/1858514411213730084
• Sturdy Vaults: https://x.com/yearnfi/status/1862088647861739895

Front end

The team has delivered several updates and fixes across the ecosystem, including enabling Base on multiple platforms, improving yDaemon functionality, refining Yearn’s landing page, and addressing key bugs like IPFS vote decoding and APR oracle updates. Additionally, workflow enhancements and registry updates ensure smoother operations moving forward.

November Development highlights:

• Add base to ape.tax
• Update of voted proposal amount in yETH
• Deploy new yearn's landing & update it following feedbacks
• Fix redirections on yearnfi to match safe requirements
• Handle metadata updates and check in yDaemon
• Fix IPFS vote decoding in yETH
• Update yDaemon caching strategy to limit downtime and/or error in listing
• Add github workflow for yDaemon testing
• Update yDaemon rotki endpoint to match new needs
• Add yDaemon health endpoint
• Fix APR oracle to use desired method
• Add new registry, deprecate old registry, adapt automation to the change
• Enable base on v3 app
• Enable v3 base on yDaemon
• Fix staking display on yearnfi to make it more visible

November was a month of progress and innovation at Yearn, with major launches and continuous updates across the creative and development teams. From the long-awaited front-end redesign to the cutting-edge USDS Sonic campaign, the creative team showcased their ability to engage and excite the community with dynamic content. Meanwhile, the development team worked tirelessly to improve functionality, enhance workflows, and address key bugs across the ecosystem.
As the year winds down, Yearn’s dedication to pushing boundaries and delivering value remains unwavering. Here's to ending the year strong and gearing up for even greater achievements ahead!