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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=, initial-scale=1.0">
<meta http-equiv="X-UA-Compatible" content="ie=edge">
<title>Rebranding National Social Summit</title>
<link rel="stylesheet" href="css/style.css">
<link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.4.1/css/bootstrap.min.css">
<script src="https://code.jquery.com/jquery-3.4.1.slim.min.js"></script>
<script src="https://cdn.jsdelivr.net/npm/[email protected]/dist/umd/popper.min.js"></script>
<script src="https://stackpath.bootstrapcdn.com/bootstrap/4.4.1/js/bootstrap.min.js"></script>
<link href="https://unpkg.com/[email protected]/dist/aos.css" rel="stylesheet">
<script src="https://unpkg.com/[email protected]/dist/aos.js"></script>
<link href="https://fonts.googleapis.com/icon?family=Material+Icons"
rel="stylesheet">
<script src="js/script.js"></script>
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css">
<link rel="apple-touch-icon" sizes="180x180" href="img/apple-touch-icon.png">
<link rel="icon" type="image/png" sizes="32x32" href="img/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="16x16" href="img/favicon-16x16.png">
<link rel="manifest" href="img/site.webmanifest">
</head>
<body>
<style>
.separator-line{
background-color: #F6DD78 !important;
}
.ct-bar-color{
background-color: #F6DD78 !important;
}
.section-desc ul{
color: #F6DD78;
}
.page-sp-link{
color: #F6DD78;
}
.page-sp-link:hover{
color: #02666C;
}
.challenge-banner{
background-image: url('img/challenge-banner.png');}
.header-image .ct-banner{
background-image: url('img/nss/nss-cover.png');}
</style>
<div class="fixed-top" id="header">
<nav class="navbar navbar-expand-sm navbar-light">
<a class="navbar-brand" href="index.html"><img alt="Yash Khandelwal" src="img/logo.svg"></a>
<button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarNav" aria-controls="navbarNav" aria-expanded="false" aria-label="Toggle navigation">
<span class="navbar-toggler-icon"></span>
</button>
<div class="collapse navbar-collapse" id="navbarNav">
<div class="mr-auto"></div>
<ul class="navbar-nav">
<li class="nav-item">
<a class="nav-link" href="index.html#works">Works<span class="sr-only">(current)</span></a>
</li>
<li class="nav-item">
<a class="nav-link" href=" https://drive.google.com/file/d/1-pVIPOUIaZktp9aUnPU_4Da5dlcWhpMH/view?usp=sharing">Resume</a>
</li>
<li class="nav-item">
<a class="nav-link" href="#contact">Contact</a></li>
</ul>
</div>
</nav>
<div id="header-progress" class="ct-bar-color"></div>
</div>
<div class="header-image" data-aos="fade-up">
<div class="ct-banner"></div>
<div class="header-info">
<h1>Rebranding National Social Summit</h1>
<div class="separator-line"></div>
<table>
<tr>
<td class="table-heading">Role</td>
<td>UI/UX Designer</td>
</tr>
<tr>
<td class="table-heading">Project</td>
<td>Rebradning National Social Summit's Logo</td>
</tr>
<tr>
<td class="table-heading">Website</td>
<td><a href="https://nationalsocialsummit.org/" class="page-sp-link" target="_blank">Nationalsocialsummit.org</a></td>
</tr>
</table>
</div>
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>Project Overview</heading>
<ul type="bullet">
<li><span>Drafted a brand new logo for National Social Summit based on their core values</span></li>
<li><span>Created a brand value for National Social Summit that alignes with their notion</span></li>
</ul>
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>About National Social Summit</heading><br>
National Social Summit is a summit organised by IIT Roorkee which endeavors to provide a platform to organizations working for the benefit of society to come together and join hands, and make a greater impact on social issues, through the pursuit of credible and substantial projects.
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>Why redesigning a logo</heading><br>
The previous logo seems to be a very generic one that can be interpreted in any way possible. It wasn’t specific and not unique.
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>Task</heading><br>
The new logo should represent core values of:
<ul type="bullet">
<li><span>Coming Together</span></li>
<li><span>Finding Solutions</span></li>
<li><span>Ground Implementation</span></li>
<li><span>Social Sensitivity</span></li>
</ul>
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>Concept</heading><br>
<img src="img/nss/concept.png" class="full-image">
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>Values</heading>
<ul type="bullet">
<li><span>The logo conveys four core values of,<span id="t6"> Coming Together | Ground Implementation | Finding Solutions | Social Sensitivity</span>
</span></li>
<li><span>Human figures emerging from a ground level showing ground implementation. All the figures are striving towards one unique goal or a solution which is depicted by the upward arrow vmade using circles, within which the hidden letter S represents the core value of being social. </span></li>
<li><span>The arrow is represented by circles which is symbolizing multiple solutions, ways to help reform the society and make it a place worth living.
Values like coming together is shown by human figures and the leaves.
</span></li>
<li><span>The colors chosen i.e., shades of Green and Citron are representing the feeling of light and social values ( Citron being the color symbol of social values). Both of them are giving an essence of social reformation.
</span></li>
</ul>
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>Mindmap</heading>
<img src="img/nss/mindmap.png" class="full-image">
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>Rough Sketches</heading>
<img src="img/nss/sketch.png" class="full-image">
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>First Iteration</heading><br>
<div class="nss-iteration">
<p>The logo was re-iterated for the reason that the arrows which were symbolizing finding solutions were conveying another meaning of devil’s tale.</p>
<img src="img/nss/firstiteration.png">
</div>
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>Final Iteration and Mockups</heading><br><br><br>
<img class="full-image" src="img/nss/mockup1.png">
<img class="full-image" src="img/nss/mockup2.png">
</div>
<div class="content-separator-line"></div>
<div class="section-desc" data-aos="fade-up">
<heading>My Learning</heading><br><br><br>
<ul type="bullet">
<li><span>Got to learn about what is rebranding and how it is done. The basic process, the preliminary UX Research and how to reflect a brand identity using various elements like color and typography.
</span></li>
<li><span>Making mindmaps and learning about what is mood board.</span></li>
</ul>
</div>
<div class="thankyou">
<p>Thanks For Reading</p>
</div>
<div class="content-separator-line" id="t9"></div>
<div class="all-projects" id="other-projects">
<div class="intern-projects" data-aos="fade-up">
<h2>See Other Projects</h2>
<div class="project-stack">
<div class="card card-setu">
<div class="card-content">
<h1>UX Design Internship at Setu</h1>
<div class="card-line"></div>
<a href="https://setu.co/">Visit Website</a>
</div>
</div>
<div class="card card-erick">
<div class="card-content">
<h1>Erick - Design Sprint</h1>
<div class="card-line"></div>
<a href="erick.html">Read Documentation</a>
</div>
</div>
<div class="card card-ct ">
<div class="card-content">
<h1>Product Design Internship at ClearTax</h1>
<div class="card-line"></div>
<a href="cleartax.html">Read Documentation</a>
</div>
</div>
<div class="card card-sds ">
<div class="card-content">
<h1>Redesigning Study Portal at SDSLabs</h1>
<div class="card-line"></div>
<a href="studyportal.html">Read Documentation</a>
</div>
</div>
</div>
</div>
</div>
<div class="footer" id="mobile-css">
<div class="footer-content" id="contact" data-aos="fade-up">
<h2> <span id="t14">Let's</span> Connect!</h2>
<p>I am open to all type of project or freelance opportunities.<br> Ping me now to discuss or just say hello.</p>
<h4>Email</h4>
<a href="mailto:[email protected]">[email protected]</a>
<div class="social-links">
<a href="https://www.linkedin.com/in/khandelwaly/" target="_blank"><i class="fa fa-linkedin"></i></a>
<a href="https://www.behance.net/yashgupta8d6cb" target="_blank"><i class="fa fa-behance"></i></a>
<a href="https://dribbble.com/yashg" target="_blank"><i class="fa fa-dribbble" target="_blank"></i></a>
<a href="https://www.facebook.com/Gupta.yashuu" id="t15" target="_blank"><i class="fa fa-facebook"></i></a>
</div>
</div>
<img src="img/HumaaLeaf.svg">
</div>
</body>
</html>