diff --git a/package-lock.json b/package-lock.json
index c9a4b1a6..0681a1c8 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -18354,4 +18354,4 @@
       "dev": true
     }
   }
-}
+}
\ No newline at end of file
diff --git a/src/App.vue b/src/App.vue
index 5a592701..75f4f873 100644
--- a/src/App.vue
+++ b/src/App.vue
@@ -24,6 +24,7 @@ import { mapGetters, useStore } from 'vuex';
 import { Settings } from 'luxon'
 import { initialise, resetConfig } from '@/adapter'
 import { useRouter } from 'vue-router';
+import { useProductIdentificationStore } from "@hotwax/dxp-components";
 
 export default defineComponent({
   name: "App",
@@ -43,7 +44,8 @@ export default defineComponent({
     ...mapGetters({
       userProfile: 'user/getUserProfile',
       userToken: 'user/getUserToken',
-      instanceUrl: 'user/getInstanceUrl'
+      instanceUrl: 'user/getInstanceUrl',
+      currentEComStore: 'user/getCurrentEComStore'
     })
   },
   methods: {
@@ -101,6 +103,10 @@ export default defineComponent({
     if (this.userProfile && this.userProfile.userTimeZone) {
       Settings.defaultZone = this.userProfile.userTimeZone;
     }
+
+    // Get product identification from api using dxp-component
+    await useProductIdentificationStore().getIdentificationPref(this.currentEComStore?.productStoreId)
+      .catch((error) => console.error(error));
   },
   unmounted() {
     emitter.off('presentLoader', this.presentLoader);
diff --git a/src/adapter/index.ts b/src/adapter/index.ts
index ca13603c..5caab417 100644
--- a/src/adapter/index.ts
+++ b/src/adapter/index.ts
@@ -1,12 +1,14 @@
-import { api, client, getConfig, initialise, logout, resetConfig, updateInstanceUrl, updateToken,  setUserTimeZone, getAvailableTimeZones, setUserLocale } from '@hotwax/oms-api'
+import { api, client, getConfig, getProductIdentificationPref, initialise, logout, resetConfig, setProductIdentificationPref, updateInstanceUrl, updateToken, setUserTimeZone, getAvailableTimeZones, setUserLocale  } from '@hotwax/oms-api'
 
 export {
   api,
   client,
   getConfig,
+  getProductIdentificationPref,
   initialise,
   logout,
   resetConfig,
+  setProductIdentificationPref,
   updateInstanceUrl,
   updateToken,
   setUserLocale,
diff --git a/src/main.ts b/src/main.ts
index 4d0c2871..a1431f8c 100644
--- a/src/main.ts
+++ b/src/main.ts
@@ -32,8 +32,9 @@ import { login, logout, loader } from './user-utils';
 import permissionPlugin, { Actions, hasPermission } from '@/authorization';
 import permissionRules from '@/authorization/Rules';
 import permissionActions from '@/authorization/Actions';
-import { getConfig, initialise,  setUserTimeZone, getAvailableTimeZones, setUserLocale} from '@/adapter'
+import { setUserTimeZone, getAvailableTimeZones, setUserLocale} from '@/adapter'
 import localeMessages from './i18n/locales';
+import { getConfig, getProductIdentificationPref, initialise, setProductIdentificationPref } from '@/adapter'
 
 const app = createApp(App)
   .use(IonicVue, {
@@ -60,6 +61,8 @@ const app = createApp(App)
     setUserLocale,
     setUserTimeZone,
     getAvailableTimeZones,
+    getProductIdentificationPref,
+    setProductIdentificationPref,
     hasPermission
   });
  
diff --git a/src/store/modules/user/actions.ts b/src/store/modules/user/actions.ts
index d1076e7e..6f90bdda 100644
--- a/src/store/modules/user/actions.ts
+++ b/src/store/modules/user/actions.ts
@@ -7,7 +7,7 @@ import { hasError, showToast } from '@/utils'
 import { translate } from '@/i18n'
 import { Settings } from 'luxon'
 import { updateInstanceUrl, updateToken, resetConfig, logout } from '@/adapter'
-import { useAuthStore } from '@hotwax/dxp-components';
+import { useAuthStore, useProductIdentificationStore } from '@hotwax/dxp-components';
 import { getServerPermissionsFromRules, prepareAppPermissions, resetPermissions, setPermissions } from '@/authorization'
 import emitter from '@/event-bus'
 
@@ -21,13 +21,13 @@ const actions: ActionTree<UserState, RootState> = {
     const { token, oms } = payload;
     dispatch("setUserInstanceUrl", oms);
     try {
-        if (token) {
-          // Getting the permissions list from server
-          const permissionId = process.env.VUE_APP_PERMISSION_ID;
+      if (token) {
+        // Getting the permissions list from server
+        const permissionId = process.env.VUE_APP_PERMISSION_ID;
 
-          // Prepare permissions list
-          const serverPermissionsFromRules = getServerPermissionsFromRules();
-          if (permissionId) serverPermissionsFromRules.push(permissionId);
+        // Prepare permissions list
+        const serverPermissionsFromRules = getServerPermissionsFromRules();
+        if (permissionId) serverPermissionsFromRules.push(permissionId);
 
           const serverPermissions = await UserService.getUserPermissions({
             permissionIds: [...new Set(serverPermissionsFromRules)]
@@ -74,7 +74,23 @@ const actions: ActionTree<UserState, RootState> = {
           commit(types.USER_TOKEN_CHANGED, { newToken: token });
           commit(types.USER_PERMISSIONS_UPDATED, appPermissions);
           updateToken(token);
+
+        // Get product identification from api using dxp-component
+        await useProductIdentificationStore().getIdentificationPref(preferredStoreId)
+          .catch((error) => console.error(error));
+
+        setPermissions(appPermissions);
+        if (userProfile.userTimeZone) {
+          Settings.defaultZone = userProfile.userTimeZone;
         }
+
+        // TODO user single mutation
+        commit(types.USER_CURRENT_ECOM_STORE_UPDATED, preferredStore);
+        commit(types.USER_INFO_UPDATED, userProfile);
+        commit(types.USER_TOKEN_CHANGED, { newToken: token });
+        commit(types.USER_PERMISSIONS_UPDATED, appPermissions);
+        updateToken(token);
+      }
     } catch (err: any) {
       showToast(translate('Something went wrong'));
       console.error("error", err);
@@ -157,6 +173,10 @@ const actions: ActionTree<UserState, RootState> = {
         'userPrefTypeId': 'SELECTED_BRAND',
         'userPrefValue': payload.eComStore.productStoreId
       });
+    
+      // Get product identification from api using dxp-component
+      await useProductIdentificationStore().getIdentificationPref(payload.eComStore.productStoreId)
+        .catch((error) => console.error(error));
     },
 
   /**
diff --git a/src/views/catalog-product-details.vue b/src/views/catalog-product-details.vue
index 2fe4f942..9df1c07b 100644
--- a/src/views/catalog-product-details.vue
+++ b/src/views/catalog-product-details.vue
@@ -17,8 +17,8 @@
 
         <div class="product-info" v-if="Object.keys(currentVariant).length">
           <div class="ion-padding">
-            <h4>{{ currentVariant.parentProductName }}</h4>
-            <p>{{ currentVariant.sku }}</p>
+            <h4>{{ getProductIdentificationValue(productIdentificationPref.primaryId, currentVariant) ? getProductIdentificationValue(productIdentificationPref.primaryId, currentVariant) : currentVariant.productName }}</h4>
+            <p>{{ getProductIdentificationValue(productIdentificationPref.secondaryId, currentVariant) }}</p>
           </div>
 
           <div class="product-features">
@@ -386,7 +386,7 @@ import {
   IonRow,
   popoverController,
 } from "@ionic/vue";
-import { defineComponent } from "vue";
+import { computed, defineComponent } from "vue";
 import {
   alertCircleOutline,
   checkmarkCircleOutline,
@@ -395,7 +395,7 @@ import {
   shirtOutline
 } from "ionicons/icons";
 import { useStore } from "@/store";
-import { DxpShopifyImg } from "@hotwax/dxp-components";
+import { getProductIdentificationValue, DxpShopifyImg, useProductIdentificationStore } from "@hotwax/dxp-components";
 import { mapGetters } from "vuex";
 import { showToast, getFeature, hasError } from "@/utils";
 import { translate } from "@/i18n";
@@ -434,7 +434,7 @@ export default defineComponent({
     IonToggle,
     IonToolbar,
     IonTitle,
-    IonRow,
+    IonRow
   },
   data() {
     return {
@@ -1120,13 +1120,18 @@ export default defineComponent({
   setup() {
     const store = useStore();
     const router = useRouter();
+    const productIdentificationStore = useProductIdentificationStore();
+    let productIdentificationPref = computed(() => productIdentificationStore.getProductIdentificationPref)
+    
     return {
       alertCircleOutline,
       Actions,
       checkmarkCircleOutline,
       chevronForwardOutline,
       copyOutline,
+      getProductIdentificationValue,
       hasPermission,
+      productIdentificationPref,
       router,
       shirtOutline,
       store
diff --git a/src/views/catalog.vue b/src/views/catalog.vue
index 68fb027f..dd258407 100644
--- a/src/views/catalog.vue
+++ b/src/views/catalog.vue
@@ -52,8 +52,8 @@
               <DxpShopifyImg :src="product.mainImageUrl" size="small"/>
             </ion-thumbnail>
             <ion-label class="ion-text-wrap">
-              <h5>{{ product.parentProductName }}</h5>
-              <p>{{ product.sku }}</p>
+              <h5>{{ getProductIdentificationValue(productIdentificationPref.primaryId, product) ? getProductIdentificationValue(productIdentificationPref.primaryId, product) : product.productName }}</h5>
+              <p>{{ getProductIdentificationValue(productIdentificationPref.secondaryId, product) }}</p>
             </ion-label>
           </ion-item>
 
@@ -106,10 +106,10 @@ import {
   IonTitle,
   IonToolbar,
 } from '@ionic/vue';
-import { defineComponent } from 'vue';
+import { computed, defineComponent } from 'vue';
 import { useRouter } from "vue-router";
 import { useStore } from "@/store";
-import { DxpShopifyImg } from '@hotwax/dxp-components';
+import { getProductIdentificationValue, DxpShopifyImg, useProductIdentificationStore } from '@hotwax/dxp-components';
 import { mapGetters } from 'vuex';
 import { DateTime } from 'luxon';
 import { JobService } from '@/services/JobService';
@@ -290,8 +290,12 @@ export default defineComponent({
   setup() {
     const router = useRouter();
     const store = useStore();
+    const productIdentificationStore = useProductIdentificationStore();
+    let productIdentificationPref = computed(() => productIdentificationStore.getProductIdentificationPref)
 
     return {
+      getProductIdentificationValue,
+      productIdentificationPref,
       router,
       store,
     };
diff --git a/src/views/orders.vue b/src/views/orders.vue
index 6a0b553e..13c6edbb 100644
--- a/src/views/orders.vue
+++ b/src/views/orders.vue
@@ -119,7 +119,7 @@
                   <DxpShopifyImg :src="getProduct(item.productId).mainImageUrl" size="small"></DxpShopifyImg>
                 </ion-thumbnail>
                 <ion-label>
-                  <h2>{{ item.parentProductName ? item.parentProductName :item.productName }}</h2>
+                  <h2>{{ getProductIdentificationValue(productIdentificationPref.primaryId, item) ? getProductIdentificationValue(productIdentificationPref.primaryId, item) : item.productName }}</h2>
                   <p v-if="$filters.getFeature(getProduct(item.productId).featureHierarchy, '1/COLOR/')">{{ $t("Color") }} : {{ $filters.getFeature(getProduct(item.productId).featureHierarchy, '1/COLOR/') }}</p>
                   <p v-if="$filters.getFeature(getProduct(item.productId).featureHierarchy, '1/SIZE/')">{{ $t("Size") }} : {{ $filters.getFeature(getProduct(item.productId).featureHierarchy, '1/SIZE/') }}</p>
                 </ion-label>
@@ -208,7 +208,7 @@ import {
   modalController,
   popoverController,
 } from "@ionic/vue";
-import { defineComponent } from "vue";
+import { computed, defineComponent } from "vue";
 import WarehouseModal from "./warehouse-modal.vue";
 import BackgroundJobModal from "./background-job-modal.vue";
 import PromiseDateModal from "./promise-date-modal.vue";
@@ -228,7 +228,7 @@ import { useStore } from "@/store";
 import { mapGetters } from "vuex";
 import { showToast } from '@/utils'
 import { Plugins } from '@capacitor/core';
-import { DxpShopifyImg } from "@hotwax/dxp-components";
+import { getProductIdentificationValue, DxpShopifyImg, useProductIdentificationStore } from "@hotwax/dxp-components";
 import emitter from "@/event-bus";
 
 const { Clipboard } = Plugins;
@@ -504,17 +504,22 @@ export default defineComponent({
   },
   setup() {
     const store = useStore();
+    const productIdentificationStore = useProductIdentificationStore();
+    let productIdentificationPref = computed(() => productIdentificationStore.getProductIdentificationPref)
+
     return {
-      store,
-      pricetag,
-      ribbon,
-      ellipsisVertical,
-      send,
       business,
       calendar,
+      close,
       closeCircle,
+      ellipsisVertical,
+      getProductIdentificationValue,
       hourglass,
-      close,
+      pricetag,
+      productIdentificationPref,
+      ribbon,
+      send,
+      store
     };
   },
 });
diff --git a/src/views/product-details.vue b/src/views/product-details.vue
index 2817bbfa..590db3fa 100644
--- a/src/views/product-details.vue
+++ b/src/views/product-details.vue
@@ -26,7 +26,7 @@
 
         <div class="product-info">
           <ion-item lines="none" class="product-title">
-            <h1>{{ current.product.productName }}</h1>
+            <h1>{{ getProductIdentificationValue(productIdentificationPref.primaryId, current.product) ? getProductIdentificationValue(productIdentificationPref.primaryId, current.product) : current.product.productName }}</h1>
           </ion-item>
           <div class="product-features">
             <ion-list v-if="$filters.getFeaturesList(current.product.featureHierarchy, '1/COLOR/').length">
@@ -193,7 +193,7 @@ import {
   alertController,
   modalController,
 } from "@ionic/vue";
-import { defineComponent } from "vue";
+import { computed, defineComponent } from "vue";
 import {
   informationCircle,
   send,
@@ -211,7 +211,7 @@ import BackgroundJobModal from "./background-job-modal.vue";
 import { useStore } from "@/store";
 import { mapGetters } from "vuex";
 import { ProductService } from '@/services/ProductService'
-import { DxpShopifyImg } from "@hotwax/dxp-components";
+import { getProductIdentificationValue, DxpShopifyImg, useProductIdentificationStore } from "@hotwax/dxp-components";
 import { sizeIndex } from "@/apparel-sorter"
 import { DateTime } from 'luxon';
 import emitter from "@/event-bus";
@@ -577,15 +577,19 @@ export default defineComponent({
   },
   setup() {
     const store = useStore();
+    const productIdentificationStore = useProductIdentificationStore();
+    let productIdentificationPref = computed(() => productIdentificationStore.getProductIdentificationPref)
     return {
       informationCircle,
       send,
       business,
       closeCircle,
+      getProductIdentificationValue,
       hourglass,
       calendar,
       close,
       list,
+      productIdentificationPref,
       ribbon,
       refresh,
       store
diff --git a/src/views/products.vue b/src/views/products.vue
index 1fcab287..210c906a 100644
--- a/src/views/products.vue
+++ b/src/views/products.vue
@@ -32,7 +32,7 @@
             <DxpShopifyImg :src="getProduct(product.groupValue).mainImageUrl" size="small"></DxpShopifyImg>
           </ion-thumbnail>
           <ion-label>
-            <h2>{{ getProduct(product.groupValue).productName}}</h2>
+            <h2>{{ getProductIdentificationValue(productIdentificationPref.primaryId, getProduct(product.groupValue)) ? getProductIdentificationValue(productIdentificationPref.primaryId, getProduct(product.groupValue)) : getProduct(product.groupValue).productName }}</h2>
             <p v-for="(attribute, feature) in ($filters.groupFeatures(getProduct(product.groupValue).featureHierarchy))" :key="attribute" ><span class="sentence-case">{{ feature }}</span>: {{ attribute }}</p>
           </ion-label>
           <ion-badge slot="end" color="success">{{ product.doclist.numFound }} {{ $t("pieces preordered") }}</ion-badge>
@@ -66,13 +66,13 @@ import {
   IonToolbar,
   modalController,
 } from "@ionic/vue";
-import { defineComponent } from "vue";
+import { computed, defineComponent } from "vue";
 import { hourglass } from "ionicons/icons";
 import { useRouter } from "vue-router";
 import BackgroundJobModal from "./background-job-modal.vue";
 import { useStore } from "@/store";
 import { mapGetters } from "vuex";
-import { DxpShopifyImg } from "@hotwax/dxp-components";
+import { getProductIdentificationValue, DxpShopifyImg, useProductIdentificationStore } from "@hotwax/dxp-components";
 
 export default defineComponent({
   name: "settings",
@@ -178,10 +178,14 @@ export default defineComponent({
   setup() {
     const router = useRouter();
     const store = useStore();
+    const productIdentificationStore = useProductIdentificationStore();
+    let productIdentificationPref = computed(() => productIdentificationStore.getProductIdentificationPref)
     return {
-      router,
-      store,
+      getProductIdentificationValue,
       hourglass,
+      productIdentificationPref,
+      router,
+      store
     };
   },
 });
diff --git a/src/views/settings.vue b/src/views/settings.vue
index e437dffc..56553ea2 100644
--- a/src/views/settings.vue
+++ b/src/views/settings.vue
@@ -64,6 +64,7 @@
       <DxpAppVersionInfo />
 
       <section>
+        <DxpProductIdentifier />
         <DxpTimeZoneSwitcher @timeZoneUpdated="timeZoneUpdated" />
       </section>
     </ion-content>
@@ -95,6 +96,7 @@ import {
 import { defineComponent } from "vue";
 import { mapGetters } from 'vuex'
 import Image from '@/components/Image.vue';
+import { DxpProductIdentifier } from '@hotwax/dxp-components';
 
 export default defineComponent({
   name: "settings",
@@ -180,4 +182,4 @@ export default defineComponent({
     align-items: center;
     padding: var(--spacer-xs) 10px 0px;
   }
-</style>
+</style>
\ No newline at end of file