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Marketing Strategy - Personalised Offer

Understand the user behaviours regarding the offers

The data is collected through a survey to understand the driver's behavior regarding their preference for discount/offer for dining/takeaway. The researcher collected these data by providing different scenarios to various users.

Example Scenario: You are driving from IIT Madras to Chennai Airport along with your family and you get an offer (10 percent discount on the bill) from the famous Chinese restaurant in Guindy. Will you avail of the offer while traveling?

Along with the user response, some basic information about the users is collected.

For every author in the dataset, submission files should contain two columns: id and Offer Accepted. Offer Accepted should be a string (Yes/No).

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Predicting user behaviour regarding the offers

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