New marketing/sales page #46
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…members. We only need on such page, i.e. either a page called marketing or a page called sales but not both.
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Great start! I think using Sales and marketing is a great way to be more precise and concise.
Apart from my comments, I think that a section:
## Where to start
For more resources and playbooks to get started on see the [`Sales and marketing` drive folder](https://drive.google.com/drive/u/0/folders/1cBEqjpyo35h50yy-uhFuzM7gY6LLSCaP)
marketing.md
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| # Marketing (and sales) | ||
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| ## Sales and marketing | ||
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| This page concerns sales in the sense of bringing in new projects, | ||
| but is technically more concerned with marketing to attract clients organically. | ||
| When members find themselves needing work, it is natural for them to shift into _sales mode_. | ||
| However, here we talk about ongoing activity to avoid such situations. |
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I think this is a awesome clarification of the different aspects of what we are doing.
My suggestion would be to:
- change the name of this (and the drive to)
sales_and_marketing.md - Either just have the title
# Sales and marketingor something like the below. I might be inclinded to add the definitions since it helps to clarify and remind us.
# Sales and marketing
**Sales**: closing deals and generating revenue through direct interaction with customers
**Marketing**: a broader approach, creating awareness, building relationships, and driving long-term sales growth
marketing.md
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| Our website is the central portal for our brand. | ||
| There should be uptodate content covering the following areas. | ||
| - Who we are and how we work | ||
| - Project examples and testimonials | ||
| - Case studies to highlight what we can offer | ||
| - Blog posts to demonstrate technical understanding, amongst other things | ||
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| Smaller content can be posted on other channels, such as LinkedIn, | ||
| ideally with a link back to longer content on the website. |
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Durable high-quality content online is key to our marketing.
Areas we focus on:
- https://datavaluepeople.com
- online profiles and content directly related to members. E.g. LinkedIn, StackOverflow,...
- Blog posts or videos, posted on or off https://datavaluepeople.com/blog/
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Thanks for the feedback and good suggestions, which I have now tried to incorporate. |
benjamincerigo
requested changes
Nov 29, 2024
…ength to 90 and line wrapping is now 'book style' rather than 'code style'.
…labelled that section.
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I think all the points above have now been addressed and it should be ready for final review. |
ajg54
requested review from
benjamincerigo,
DBCerigo,
andrewsutjahjo and
lvlugov
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Attempt to create a page for sales and marketing. Labelled as marketing because I think that is technically more what we are talking about than direct sales, but not precious about the naming. My natural instinct is to try to be precise then concise (opposite to the stated approach for these docs), but being a bit verbose at first (to make the intent clear) and then stripping it down to a slimmer and clear mutual understanding is perhaps not the worst way to go.
In a separate (draft) PR, there is a first draft of a similar page entitled sales. Only one of these two drafts needs to be finalized (potentially borrowing some content from the other), with the other being discarded.