Advent announcements (#390)

content/advent-of-haystack/_index.md

@@ -13,5 +13,9 @@ hero:
 
     with 10 challenges in the month of December 🎉
 
-    In January, you will be able to find the solutions to each challenge here too 🚀
+    Complete and submit all challenges by _**December 31**_ for a chance to win gift cards, swag, and more! 🎁 Learn more in [Advent of Haystack](https://haystack.deepset.ai/blog/announcing-advent-2024/)
+    
+    ✨🎄 **Plus: Share Your Haystack Story This Holiday Season!** 🎄✨
+    
+    Spread the cheer and get perks by sharing your journey with Haystack. [See How](https://forms.gle/UMtRDKMq9tVCMuds5).
 ---

content/blog/announcing-advent-2024/index.md

@@ -0,0 +1,57 @@
+---
+layout: blog-post
+title: Announcing Advent of Haystack 2024 🎄
+description: Join the Festive AI Fun!
+featured_image: thumbnail.png
+images: ["blog/announcing-advent-2024/thumbnail.png"]
+toc: True
+date: 2024-12-02
+last_updated:  2024-12-02
+authors:
+  - Bilge Yucel
+tags: ["Community"]
+---	
+The holidays are here, and so is the 2nd edition of the **Advent of Haystack**! This December, we’re inviting developers, AI enthusiasts, and Haystack users to take part in an unforgettable journey through **Generative AI use cases**.  
+
+From mastering the basics of Haystack to building advanced pipelines and intelligent agents, this year’s Advent of Haystack is packed with challenges that will inspire, educate, and entertain. Whether you’re new to Haystack or a Gen AI pro, there’s something for everyone!
+
+## What is Advent of Haystack?
+
+The Advent of Haystack is a festive series of **10 engaging challenges**, inspired by [Advent of Code](https://adventofcode.com/). Every couple of days, a new challenge will be released, designed to help you enhance your AI development skills while showcasing the power of Haystack. 
+
+Each challenge offers a unique task that ranges from solving beginner-friendly problems to tackling advanced AI scenarios. 
+
+Here’s what you can expect:  
+✨ **Fun Coding Challenges** – Sharpen your skills with exciting AI use cases.  
+📖 **Festive Stories** – Learn while enjoying holiday-themed tasks.  
+🏆 **Surprise Prizes** – Win gift cards, Haystack swag, and more!  
+💡 **Hands-On Learning** – Explore tools like Weaviate Vector Database, AssemblyAI models, NVIDIA’s NGC, Arize Phoenix, and MongoDB Atlas to build real-world applications. 
+
+## Meet Our Amazing Partners  
+
+This year, we’re thrilled to team up with [Weaviate](https://weaviate.io/), [AssemblyAI](https://www.assemblyai.com/), [NVIDIA](https://www.nvidia.com/en-us/ai/), [Arize](https://arize.com/), and [MongoDB](https://www.mongodb.com/)!  
+
+These incredible partners are helping us deliver hands-on learning opportunities with cutting-edge AI tools and platforms. Together, we’re creating an event filled with **fun coding challenges**, **festive stories**, and **exciting prizes**.  
+
+## How to Participate
+
+1️⃣  **Access the Challenges:** Visit the [Advent of Haystack page](https://haystack.deepset.ai/advent-of-haystack) to get started.  
+2️⃣  **Solve the Challenge:** Check out the hints and requirements on the challenge page to get started. We've included starter notebooks to make things easier. Got questions? Jump into the conversation on [GitHub Discussions](https://github.com/deepset-ai/haystack/discussions/8579) or [Discord](https://discord.gg/Dr63fr9NDS)    
+3️⃣  **Submit Your Solution:** Submit your results using the challenge form provided for each challenge    
+4️⃣  **Win Prizes:** Complete and submit all challenges by December 31 for a chance to win amazing prizes  
+
+## 🫶 Share Your Haystack Story
+
+This holiday season, share your Haystack journey to inspire others. Whether you’re just starting or have built something remarkable, your story can motivate others to explore the possibilities of building with AI.  
+
+Publish your story on your blog, website, Medium, LinkedIn, or another platform. Share the cheer and earn perks! Learn more [here](https://forms.gle/UMtRDKMq9tVCMuds5).
+
+## Get Started Today 
+
+The fun starts **TODAY**, so don’t miss out! Whether you’re looking to level up your skills, explore the latest in Generative AI, or just have some holiday-themed coding fun, the Advent of Haystack is for you. 
+
+💙 Join the first challenge: [Fetching Holiday Wisdom for Santa 📖](https://haystack.deepset.ai/advent-of-haystack/day-1) 
+
+Share your progress on social media using the hashtag **#AdventOfHaystack** and tag [@Haystack_AI](https://x.com/Haystack_AI).  
+
+Let’s code, create, and celebrate this holiday season! **Happy Hacking and Happy Holidays! 🎄✨**    

themes/haystack/assets/sass/components/_announcement-bar.scss

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       transform: translateX(0.25rem);
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+  &.green {
+    background-color: var(--color-green);
+  }
 }

themes/haystack/assets/sass/components/_hero.scss

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       p {
         color: var(--color-white);
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+      a {
+        color: var(--color-green);
+      }
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themes/haystack/layouts/partials/announcement.html

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     </div>
 </a> -->
 
-<a href="https://landing.deepset.ai/deepset-studio-signup" class="announcement-bar">
+<a href="/advent-of-haystack" class="announcement-bar green">
   <div class="container">
-      <span>🆕 Build and deploy Haystack pipelines with <strong> deepset Studio </strong> </span>
+      <span>🎄 Let's code and celebrate this holiday season with <strong>Advent of Haystack </strong> </span>
       <span>
           <svg
       xmlns="http://www.w3.org/2000/svg"