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Added a useful resource in Marketing Automation #52

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Added a useful resource in Marketing Automation #52

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6 changes: 5 additions & 1 deletion README.md
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Expand Up @@ -570,7 +570,11 @@ The business model is the most difficult part of any side-project. It's hard ask
Marketing automation is about using software to automate marketing tasks, including emails, SMM, user support, ad campaigns, lead management, CRM, analytics, data flows and much more. It includes a set of tools, integrations, and approaches which help to personalize the experience for users and save time. In this section, we will more focus on tools as they help to build that magic automation.

* A 5-chapters overview from Salesforce: [What Is Marketing Automation?](https://www.salesforce.com/products/marketing-cloud/what-is-marketing-automation/)
* [Segment](https://segment.com/) will help you integrate tools for analytics (ex. Mixpanel, Google Analytics, Kissmetrics) and marketing (ex. Mailchimp, Salesforce) via one place, one single API. It's like a “hub” through which all data flows. These 2 videos explain [What is Segment](https://www.youtube.com/watch?v=Hkk2f9GwyNg) and [how it can help you](https://www.youtube.com/watch?v=eWawMS4nw-4&t=308s). Segment also has a nice [Getting Started guide](https://segment.com/docs/guides/#getting%20started%20with%20segment) on their own site, while [this Medium](https://medium.com/saas-user-onboarding-resources/how-to-hack-your-analytics-with-segment-io-500acfc32254) post shares experience of a startup who implemented it.
* [Segment](https://segment.com/) will help you integrate tools for analytics (ex. Mixpanel, Google Analytics, Kissmetrics) and marketing (ex. Mailchimp, Salesforce) via one place, one single API. It's like a “hub” through which all data flows. These 2 videos explain [What is Segment](https://www.youtube.com/watch?v=Hkk2f9GwyNg) and [how it can help you](https://www.youtube.com/watch?v=eWawMS4nw-4&t=308s). Segment also has a nice [Getting Started guide](https://segment.com/docs/guides/#getting%20started%20with%20segment) on their own site, while [this Medium](https://medium.com/saas-user-onboarding-resources/how-to-hack-your-analytics-with-segment-io-500acfc32254) post shares experience of a startup who implemented it.<br>
* [ZAPIER](https://zapier.com/)
The application is available for working together with collegues, digital marketing and getting feedback. It integrates multi-functional applications, helps you prepare your
plan for posting certain task or information and as you mention the triggers, it send out those things as per schedule for as many times, after mentioned period of time.



## Moving to SaaS model
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