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Add new alias
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Adverxo committed Nov 11, 2024
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---
layout: bidder
title: Mobupps
description: Prebid Mobupps Bidder Adapter
aliasCode: adverxo
pbjs: true
pbs: true
pbs_app_supported: true
biddercode: mobupps
userIds:
media_types: banner, native, video
schain_supported: true
dchain_supported: false
ortb_blocking_supported: true
floors_supported: true
multiformat_supported: will-bid-on-any
tcfeu_supported: false
dsa_supported: false
gvl_id: none
usp_supported: false
coppa_supported: false
gpp_sids: none
userId: no
safeframes_ok: false
deals_supported: true
fpd_supported: true
prebid_member: false
privacy_sandbox: no
sidebarType: 1
---

### Note

The Mobupps Bidding adapter requires setup and approval before beginning. Please reach out to <[email protected]> for
more details.

### Bid Params

{: .table .table-bordered .table-striped }
| Name | Scope | Description | Example | Type |
|----------|----------|-----------------------|---------------------------|----------|
| `adUnitId` | required | Unique identifier for the ad unit in Mobupps platform. | `1` | `integer` |
| `auth` | required | Authentication token provided by Mobupps platform for the AdUnit. | `'61336e75e414c77c367eq5c47c2599ce80a8032b'` | `string` |

### Setting First Party Data (FPD)

Publishers should use the `ortb2` method of setting First Party Data. The following fields are supported:

- ortb2.site.\*
- ortb2.app.\*
- ortb2.user.\*

Example first party data:

```javascript
pbjs.setConfig({
ortb2: {
site: {
keywords: "kw1,kw2",
content: {
title: "title1",
series: "series1"
}
},
user: {
keywords: "a,b",
gender: "M",
yob: 1984
}
}
});
```

### ORTB Blocking

Mobupps supports the next blocking parameters:

- Blocked advertisers list (`badv`) is an array of domains as strings.
- Blocked apps list (`bapp`) is an array of apps names as strings, for mobile apps in Google Play Store, these should be
bundle or package names (e.g. com.foo.mygame). For apps in Apple App Store, these should be a numeric ID.
- Blocked categories list (`bcat`) is an array of IAB categories as strings.
- Blocked attributes list (`battr`) is an array of integers. Refer to section 5.3 of the IAB specification for a list of
attributes.

#### Globally defined ORTB Blocking

```javascript
pbjs.setConfig({
ortb2: {
badv: ["domain1.com", "domain2.com"],
bapp: ["com.foo.mygame", "284708449"],
bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
}
});
```

#### ORTB Blocking specific only to the Mobupps bidder

```javascript
pbjs.setBidderConfig({
bidders: ['mobupps'], // Or alias
config: {
ortb2: {
badv: ["domain1.com", "domain2.com"],
bapp: ["com.foo.mygame"],
bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
}
}
});
```

#### Media Type defined ORTB Blocking

Additionally `battr` ORTB blocking param may be set on media types to specify blocked creative
attributes. Refer to section 5.3 of the IAB specification for a list of attributes.

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