There are two types of events that Admitad tag includes: PageView and Conversion.
- Pageview event stores the Admitad EVENT URL parameter inside the Admitad cookie.
- Conversion event sends a request with the specified conversion event data to Admitad postback URL.
Pageview - add the Admitad tag to the pageview event.
Conversion events
Admitad Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.