deploy: 26ef20f

includes/project-data.json

@@ -48,6 +48,7 @@
         "id": "kizik",
         "year": "2023",
         "title": "Kizik",
+        "aim":"",
         "media": "assets/images/works/kizik/kizik-1-work-drawer-660x425.webm || assets/images/works/kizik/kizik-2-work-drawer-660x425-1.webm || assets/images/works/kizik/kizik-3-work-drawer-660x425-1.webm || assets/images/works/kizik/kizik.com_en-ke(Nest Hub Max).png",
         "mediaLarge": "assets/images/works/kizik/kizik-1-work-drawer-660x425.webm || assets/images/works/kizik/kizik-2-work-drawer-660x425-1.webm || assets/images/works/kizik/kizik-3-work-drawer-660x425-1.webm || assets/images/works/kizik/kizik.com_en-ke(Nest Hub Max).png",
         "content": "Step in technology for all.",
@@ -58,8 +59,12 @@
         "id": "robin-golf",
         "year": "2019",
         "title": "Robin-golf",
+        "aim":"The Robin Golf website design was a strategic blend of branding, UX/UI design, development optimization, and customer engagement strategies. From its inception through ongoing improvements, the website serves as a testament to the power of thoughtful design in enhancing brand perception and driving business outcomes.",
+
+        "solution":"Initial Design Phase<br>Brand Identity and Messaging : The website emphasizes Robin Golf's commitment to providing high-quality golf equipment accessible to a wide range of players. It positions Robin Golf as a brand that combines affordability with performance, appealing to both professionals and beginners<br><br>Visual Appeal and User Experience (UX): The design focuses on creating a visually appealing and intuitive interface. This includes responsive design elements to ensure the website is accessible across various devices, enhancing the overall user experience.<br><br>Development and Optimization <br><br> Headless Architecture: Initially, the website was built with a headless architecture, separating the front-end presentation layer from the back-end content management system (CMS). This approach allows for greater flexibility and scalability but requires careful integration with the CMS for ease of content updates.<br><br>Enhancements and Integrations: To address challenges with content updates and improve the website's effectiveness, Future Holidays refined the headless architecture. They introduced helpful apps and integrated Google Analytics to track user behavior and optimize conversion rates. Additionally, they implemented email capture lightboxes and automated product restock flows to boost sales",
         "media": "assets/images/works/golfer/6dac42a8-b10a-425d-9c10-d96fc9a2.webp || assets/images/works/golfer/robin-golf-logo-animation.mp4 || assets/images/works/golfer/aa844126-d9f4-4b61-8846-2fbc8920.webp || assets/images/works/golfer/robin-hero.png ||  assets/images/works/golfer/robin-child.webp || assets/images/works/golfer/robingolf-cart.avif",
         "mediaLarge": "assets/images/works/golfer/6dac42a8-b10a-425d-9c10-d96fc9a2.webp || assets/images/works/golfer/robin-golf-logo-animation.mp4 || assets/images/works/golfer/aa844126-d9f4-4b61-8846-2fbc8920.webp || assets/images/works/golfer/robin-hero.png || assets/images/works/golfer/robin-child.webp || assets/images/works/golfer/robingolf-cart.avif",
+
         "content": "Getting into the swing of things. ",
         "previewColor": "#df6565",
         "previewImage": "assets/images/works/golfer/0544.webp"
@@ -68,9 +73,11 @@
         "id": "spoiled-child",
         "year": "2021",
         "title": "spoiled-child",
+        "aim": "Personalization was a central theme, emphasizing the importance of catering to individual needs and preferences. The integration of the Spoiled Brain AI for personalized product recommendations is a significant feature, demonstrating the use of advanced technology to enhance user engagement and satisfaction",
         "media": "assets/images/works/general/3c498d10-387e-412b-87dd-2092ee9e.webp || assets/videos/spoiled-child.webm || assets/images/works/general/e49b10f2-fefd-4b83-9430-d6ea4857.webp || assets/images/works/spoiled-child/spoiledchild.com.webp  || assets/images/works/spoiled-child/whospoiled.webp",
         "mediaLarge": "assets/images/works/general/3c498d10-387e-412b-87dd-2092ee9e.webp || assets/videos/spoiled-child.webm || assets/images/works/general/e49b10f2-fefd-4b83-9430-d6ea4857.webp || assets/images/works/spoiled-child/spoiledchild.com.webp  || assets/images/works/spoiled-child/whospoiled.webp",
         "content": "Make your skin age inappropriate. ",
+        "solution":"The project began with setting a collaborative creative direction. This involves understanding the brand's vision, values, and target audience to ensure the design aligns with these elements. Collaborating closely with the client allows for a shared understanding of the desired outcome, leading to a more cohesive final product.<br><br>A crucial aspect of the design process was defining product categories and creating detailed pages for each product. These pages were designed to immerse users in a colorful capsule-driven world, enhancing the shopping experience through visual appeal and thematic consistency<br><br>The website's content strategy prioritizes community involvement, showcasing User-Generated Content (UGC) to demonstrate product usage and effectiveness. This approach not only builds trust with potential customers but also fosters a sense of community among existing ones<br><br>The visual design and art direction were tailored to reflect the brand's unique personality, described as confident, tongue-in-cheek, and impactful yet simple. This approach ensures that the website stands out in the crowded beauty space, attracting attention and resonating with the target audience.<br><br>The eCommerce platform used for Spoiled Child is custom, highlighting the need for a tailored solution that meets the specific requirements of the brand and its online presence. This customization includes features such as personalized product recommendations, secure payment processing, and efficient order management",
         "previewColor": "#9B41FF",
         "previewImage": "assets/images/works/general/1.jpg"
     },