Use product name for render templates

client/ayon_core/pipeline/create/product_name.py

@@ -1,7 +1,6 @@
 import ayon_api
-
+from ayon_core.lib import StringTemplate, filter_profiles, prepare_template_data
 from ayon_core.settings import get_project_settings
-from ayon_core.lib import filter_profiles, prepare_template_data
 
 from .constants import DEFAULT_PRODUCT_TEMPLATE
 
@@ -183,7 +182,10 @@ def get_product_name(
             fill_pairs[key] = value
 
     try:
-        return template.format(**prepare_template_data(fill_pairs))
+        return StringTemplate.format_template(
+            template=template,
+            data=prepare_template_data(fill_pairs)
+        )
     except KeyError as exp:
         raise TemplateFillError(
             "Value for {} key is missing in template '{}'."